---
title: "Moon Earrings — $129K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/moon-earrings"
last_updated: "2026-08-06T00:34:23.354Z"
locale: en
meta:
description: "Niche score 44/100 · $129K/yr market · 457K searches/yr · $13.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $129K/yr market · 457K searches/yr · $13.29 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Moon Earrings — $129K/yr Amazon US Niche (2026) - Flapen"
---
# **moon earrings**
**Skip it**
Weak search conversion (2.1%) — this niche doesn't clear our bar today.
Market size 29Growth 31Conversion 27Competition 28Returns 71Price range 61Avg price 61Brand share 55Review moat 67Quality gap 60
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****825.29**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****$13.29**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.75–$28.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+4.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$129K**
$129K/yr · 457K searches
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, moon earrings is a $129K/yr Amazon United States market (457K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Oct. Verdict: Skip it — 44/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moon earrings market data**
- **Units sold / yr**
- **8K–10K**
- avg 100–250/product
- **Revenue / yr**
- **$106K–$133K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#851**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**21**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**23%**
- Betsey Johnson34% - MALOYANVE15% - GWH10% - FIASASO7% - Watforsh6% - Izpack5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.
13K8KSpike '24Holiday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/moon-earrings/trend)
## **Top moon earrings search terms**
- **moon earrings**131K/yr+1.9%0.5% conv. - **celestial earrings**62K/yr+16.6%0.2% conv. - **sun and moon earrings**47K/yr+14.5%0.2% conv. - **moon and star earrings**39K/yr-0.0%0.3% conv. - **moon earrings for women**37K/yr+2.6%0.4% conv. - **crescent moon earrings**18K/yr-3.2%0.4% conv. - **star and moon earrings**19K/yr-10.1%0.4% conv. - **gold moon earrings**14K/yr-8.5%0.8% conv. - **silver moon earrings**13K/yr-1.7%0.9% conv. - **sun moon earrings**10K/yr+19.2%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/moon-earrings/search-terms)
## **Top moon earrings products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$26K30%$39K40%$52K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Betsey Johnson Celestial Moon & Star Drop Earrings**Betsey Johnson**$28.14**4.6★2,077 rev](https://www.amazon.com/dp/B072BN4Y67) [2**MALOYANVE Vintage Sun and Moon Drop Dangle Earrings for Women Unique lightweight Handmade Retro Boho Antiqued Gold Silver Round Coin Earrings for Women Jewelry (Gold Blue Earrings)**MALOYANVE**$8.21**4.4★174 rev](https://www.amazon.com/dp/B0D9RRTDR9) [3**GWH 6 PCS Gold Earrings for Women - Trendy 18K Gold Plated Moon Star Hoop Stackable Cubic Zirconia Chain Dangle Earring Set Stacks for Multiple Piercings Jewelry Gift for Women Sensitive Ears Non Tarnish**GWH**$12.97**3.8★46 rev](https://www.amazon.com/dp/B0FMWMMQZR) [4**FIASASO 3 Pairs 925 Sterling Silver Hypoallergenic Earrings for Women Trendy - 14K Gold Plated Stud Hoop Cartilage Earrings Set Small Earring Stacks for Sensitive Ears Non Tarnish Dainty Silver Earring**FIASASO**$9.87**4.4★4,527 rev](https://www.amazon.com/dp/B0BTLX7G6V) [5**Watforsh Moon and Star Dangle Earrings**Watforsh**$12.36**4.4★988 rev](https://www.amazon.com/dp/B0CW2ZMRN9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**kate spade new york Youre A Gem Pave Moon Studs**kate spade new york**$27.26**88 rev7mo ago](https://www.amazon.com/dp/B0G3YK5VTW) [**GWH 6 PCS Gold Earrings for Women - Trendy 18K Gold Plated Moon Star Hoop Stackable Cubic Zirconia Chain Dangle Earring Set Stacks for Multiple Piercings Jewelry Gift for Women Sensitive Ears Non Tarnish**GWH**$12.97**46 rev11mo ago](https://www.amazon.com/dp/B0FMWMMQZR) [**HLJEO Dangle Earrings for Women Statement Gold Earrings 14K Gold Plated Star Drop Earrings for Women Trendy Unique Dainty Dangly Earrings Cute Fun Triple Huggie Earrings Waterproof Jewelry Gifts**HLJEO**$12.03**189 rev11mo ago](https://www.amazon.com/dp/B0FLJGJNFJ) [**VRIUA Hypoallergenic Flat Back Earrings for Women - 14K Gold Plated Small Star Moon Sun Flat Back Stud Earrings Cartilage Helix Piercing Jewelry**VRIUA**$12.98**504 rev1y ago](https://www.amazon.com/dp/B0FGCXD96T) [**Crescent Moon Hoop Earrings for Women Stainless Steel Abstract Portrait Face Huggie Hoops Dangle Drop Earring Click-Top Fashion Jewelry Birthday (Gold)**Izpack**$9.95**18 rev1y ago](https://www.amazon.com/dp/B0F598Z8FX)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**kate spade new york Youre A Gem Pave Moon Studs**kate spade new york**$27.26**4.2★**▲ 127%**](https://www.amazon.com/dp/B0G3YK5VTW) [**GWH 6 PCS Gold Earrings for Women - Trendy 18K Gold Plated Moon Star Hoop Stackable Cubic Zirconia Chain Dangle Earring Set Stacks for Multiple Piercings Jewelry Gift for Women Sensitive Ears Non Tarnish**GWH**$12.97**3.8★**▲ 99%**](https://www.amazon.com/dp/B0FMWMMQZR) [**Crescent Moon Hoop Earrings for Women Stainless Steel Abstract Portrait Face Huggie Hoops Dangle Drop Earring Click-Top Fashion Jewelry Birthday (Silver)**Izpack**$9.90**4.3★**▲ 62%**](https://www.amazon.com/dp/B0F59JQZ9H) [**FIASASO 3 Pairs 925 Sterling Silver Hypoallergenic Earrings for Women Trendy - 14K Gold Plated Stud Hoop Cartilage Earrings Set Small Earring Stacks for Sensitive Ears Non Tarnish Dainty Silver Earring**FIASASO**$9.87**4.4★**▲ 56%**](https://www.amazon.com/dp/B0BTLX7G6V) [**FACOKO 2 Pairs Flat Back Earrings for Women Silver Star and Moon Earring Titanium Screwback Studs Hypoallergenic Silver Cartilage Stud for Sensitive Ears**FACOKO**$15.70**4.4★**▲ 42%**](https://www.amazon.com/dp/B0DNMMPSD2)
**~~View all trending →~~**
## **What buyers say about moon earrings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“The quality is immediately noticeable—they catch the light beautifully”*
**Value For Money**11%
*“Worth the money”*
**Comfort-Overall**11%
*“Very comfortable”*
**Weight Light**8%
*“Cute and lightweight”*
**Color**6%
*“Says same color all around”*
**Shape/Style**5%
*“Very pretty look”*
**Size-Overall**5%
*“They fit perfectly”*
**Design-Overall**4%
*“Great design”*
**Advertised Vs Actual Product**4%
*“Exactly what I wanted”*
**Brightness/Shine/Glow**3%
*“have a beautiful shine to them”*
### **What buyers complain about **
**Size-Overall**25%
*“Doesnt fit in nose”*
**Quality-Overall**10%
*“not well made”*
**Durability**10%
*“Durability is questionable”*
**Allergies**6%
*“I have the most sensitive ears and many earrings cause itching and pain”*
**Value For Money**5%
*“Even though they are cheap”*
**Comfort-Overall**4%
*“so they are uncomfortable to sleep with them on”*
**Strength**4%
*“wont stay together”*
**Ease Of Use**4%
*“Its impossible to put on”*
**Metal Authenticity**3%
*“Not gold”*
**Brightness/Shine/Glow**3%
*“They're not worth the money it's like putting metal in your ears no shine no nothing can't even see the stone so very disappointed if I was you I wouldn't buy this item not work the money inside the earring wish I can get a refund”*
### **Top return reasons **
**Size-Overall**47%
**Advertised Vs Actual Product**13%
**Quality-Overall**9%
**Metal Authenticity**6%
**Defective Material/Parts**4%
**Color**3%
**Shape/Style**3%
**Functionality-Overall**2%
**Ease Of Use**2%
**Wrong Dimensions**2%
## **Common questions**
- **Is moon earrings profitable to sell on Amazon United States?**
- The niche generates $129K/yr across 17 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the moon earrings niche?**
- 14 brands and 21 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in moon earrings?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.2%.
- **When does demand for moon earrings peak?**
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the moon earrings niche?**
- Listings span $6.75–$28.14; the average listing price is $13.29 (sweet spot $15–$100). The average incumbent carries 825 reviews — the moat a new listing must climb.
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