[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-sidebar-rollups":3,"research-niche-us-clothing-shoes-jewelry-moomin":144},[4,11,18,25,32,39,46,53,60,67,74,81,88,95,102,109,116,123,130,137],{"nodeId":5,"label":6,"slug":7,"href":8,"nichesTracked":9,"marketSizeTotal":10},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",15338,15205859393,{"nodeId":12,"label":13,"slug":14,"href":15,"nichesTracked":16,"marketSizeTotal":17},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":19,"label":20,"slug":21,"href":22,"nichesTracked":23,"marketSizeTotal":24},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":26,"label":27,"slug":28,"href":29,"nichesTracked":30,"marketSizeTotal":31},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":33,"label":34,"slug":35,"href":36,"nichesTracked":37,"marketSizeTotal":38},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":40,"label":41,"slug":42,"href":43,"nichesTracked":44,"marketSizeTotal":45},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":47,"label":48,"slug":49,"href":50,"nichesTracked":51,"marketSizeTotal":52},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":54,"label":55,"slug":56,"href":57,"nichesTracked":58,"marketSizeTotal":59},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":61,"label":62,"slug":63,"href":64,"nichesTracked":65,"marketSizeTotal":66},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":68,"label":69,"slug":70,"href":71,"nichesTracked":72,"marketSizeTotal":73},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":75,"label":76,"slug":77,"href":78,"nichesTracked":79,"marketSizeTotal":80},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":82,"label":83,"slug":84,"href":85,"nichesTracked":86,"marketSizeTotal":87},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":89,"label":90,"slug":91,"href":92,"nichesTracked":93,"marketSizeTotal":94},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":96,"label":97,"slug":98,"href":99,"nichesTracked":100,"marketSizeTotal":101},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":103,"label":104,"slug":105,"href":106,"nichesTracked":107,"marketSizeTotal":108},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":110,"label":111,"slug":112,"href":113,"nichesTracked":114,"marketSizeTotal":115},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":117,"label":118,"slug":119,"href":120,"nichesTracked":121,"marketSizeTotal":122},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":124,"label":125,"slug":126,"href":127,"nichesTracked":128,"marketSizeTotal":129},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":131,"label":132,"slug":133,"href":134,"nichesTracked":135,"marketSizeTotal":136},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":138,"label":139,"slug":140,"href":141,"nichesTracked":142,"marketSizeTotal":143},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675,{"amazonNicheId":145,"marketplaceFlag":146,"country":147,"category":150,"niche":151,"verdict":185,"baselines":223,"demand":228,"seasonality":539,"brandShare":552,"products":566,"feedback":613,"searchTerms":744,"related":769,"lastUpdated":170},"1c7245a0-761d-4e8b-b017-ed44feeb65cb","us",{"flag":146,"name":148,"currency":149},"United States","USD",{"nodeId":47,"label":48,"slug":49,"href":50},{"marketSize":152,"searchVolume":153,"growth360":154,"growth90":155,"searchConversion":156,"top5ClickShare":157,"top5BrandShare":157,"avgRating":158,"avgReviewCount":159,"avgPrice":160,"priceMin":161,"priceMax":162,"productCount":163,"unitsSoldMax":164,"sponsoredPct":165,"returnRate":166,"successfulLaunches360":142,"newProducts360":142,"amazonNicheId":145,"title":167,"slug":167,"href":168,"leafCategoryName":169,"scrapedAt":170,"brandCount":171,"brandCountYearAgo":159,"sellerCount":172,"signals":173,"avgBsr":175,"pageQuality":176,"unitsSoldMin":177,"unitsSoldAvgMin":178,"unitsSoldAvgMax":179,"revenueMin":180,"revenueMax":181,"avgBrandAgeMonths":182,"avgSellerAgeDays":183,"top20ClickShare":157,"top20BrandShare":157,"primePct":157,"oosRate":184},94113,378674,3.6143,-0.0455,0.0121,1,4.5,18,20.54,11.6,38.9,5,6000,0.6,0.0059,"moomin","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fmoomin","Handbags & Shoulder Bags","2026-07-21T04:29:23.887998+00:00",4,21,[174],"low_review_barrier",3154,0,5000,100,250,102700,123240,34,176,0.1385,{"score":186,"verdict":187,"components":188},36,"skip",[189,194,197,201,203,205,208,213,216,219],{"key":190,"score":191,"weight":192,"raw":193},"marketSize",24,0.15,94113.36,{"key":195,"score":196,"weight":192,"raw":155},"growth",23,{"key":198,"score":199,"weight":200,"raw":156},"conversion",15,0.1,{"key":202,"score":176,"weight":192,"raw":157},"competition",{"key":204,"score":176,"weight":200,"raw":157},"brandShare",{"key":206,"score":207,"weight":200,"raw":158},"qualityGap",42,{"key":209,"score":210,"weight":211,"raw":212},"reviewMoat",99,0.05,18.2,{"key":214,"score":215,"weight":200,"raw":166},"returns",97,{"key":217,"score":218,"weight":211,"raw":160},"avgPrice",89,{"key":220,"score":221,"weight":211,"raw":222},"priceRange",85,0.8754578754578755,{"avgRating":224,"medianPrice":225,"medianReturnRate":226,"nichesTracked":227},4.42,24.38,0.0215,115062,{"points":229,"droppedPartialWeek":538},[230,233,236,239,242,245,248,251,254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305,308,311,314,317,320,323,326,329,332,335,338,341,344,347,350,353,356,359,362,365,368,371,374,377,380,383,386,389,392,395,398,401,404,407,410,413,416,418,421,424,427,430,433,436,439,442,445,448,451,454,457,460,463,466,469,472,475,478,481,484,487,490,492,495,498,501,503,506,509,512,515,518,521,524,527,529,532,535],{"week":231,"volume":232},"2024-07-21",7031,{"week":234,"volume":235},"2024-07-28",5352,{"week":237,"volume":238},"2024-08-04",5460,{"week":240,"volume":241},"2024-08-11",5520,{"week":243,"volume":244},"2024-08-18",5439,{"week":246,"volume":247},"2024-08-25",5546,{"week":249,"volume":250},"2024-09-01",5313,{"week":252,"volume":253},"2024-09-08",6491,{"week":255,"volume":256},"2024-09-15",5858,{"week":258,"volume":259},"2024-09-22",5583,{"week":261,"volume":262},"2024-09-29",5790,{"week":264,"volume":265},"2024-10-06",5136,{"week":267,"volume":268},"2024-10-13",5958,{"week":270,"volume":271},"2024-10-20",5264,{"week":273,"volume":274},"2024-10-27",5060,{"week":276,"volume":277},"2024-11-03",5749,{"week":279,"volume":280},"2024-11-10",7218,{"week":282,"volume":283},"2024-11-17",9135,{"week":285,"volume":286},"2024-11-24",9386,{"week":288,"volume":289},"2024-12-01",12511,{"week":291,"volume":292},"2024-12-08",12572,{"week":294,"volume":295},"2024-12-15",13915,{"week":297,"volume":298},"2024-12-22",14314,{"week":300,"volume":301},"2024-12-29",8874,{"week":303,"volume":304},"2025-01-05",8546,{"week":306,"volume":307},"2025-01-12",7298,{"week":309,"volume":310},"2025-01-19",6236,{"week":312,"volume":313},"2025-01-26",6556,{"week":315,"volume":316},"2025-02-02",5862,{"week":318,"volume":319},"2025-02-09",6324,{"week":321,"volume":322},"2025-02-16",5888,{"week":324,"volume":325},"2025-02-23",5470,{"week":327,"volume":328},"2025-03-02",4830,{"week":330,"volume":331},"2025-03-09",4914,{"week":333,"volume":334},"2025-03-16",5028,{"week":336,"volume":337},"2025-03-23",5159,{"week":339,"volume":340},"2025-03-30",5035,{"week":342,"volume":343},"2025-04-06",5417,{"week":345,"volume":346},"2025-04-13",4586,{"week":348,"volume":349},"2025-04-20",5165,{"week":351,"volume":352},"2025-04-27",4856,{"week":354,"volume":355},"2025-05-04",4770,{"week":357,"volume":358},"2025-05-11",4993,{"week":360,"volume":361},"2025-05-18",4823,{"week":363,"volume":364},"2025-05-25",4627,{"week":366,"volume":367},"2025-06-01",5257,{"week":369,"volume":370},"2025-06-08",5509,{"week":372,"volume":373},"2025-06-15",5106,{"week":375,"volume":376},"2025-06-22",5497,{"week":378,"volume":379},"2025-06-29",4982,{"week":381,"volume":382},"2025-07-06",5175,{"week":384,"volume":385},"2025-07-13",7723,{"week":387,"volume":388},"2025-07-20",6149,{"week":390,"volume":391},"2025-07-27",6067,{"week":393,"volume":394},"2025-08-03",6490,{"week":396,"volume":397},"2025-08-10",6393,{"week":399,"volume":400},"2025-08-17",6372,{"week":402,"volume":403},"2025-08-24",6365,{"week":405,"volume":406},"2025-08-31",6252,{"week":408,"volume":409},"2025-09-07",7097,{"week":411,"volume":412},"2025-09-14",6182,{"week":414,"volume":415},"2025-09-21",5867,{"week":417,"volume":415},"2025-09-28",{"week":419,"volume":420},"2025-10-05",6102,{"week":422,"volume":423},"2025-10-12",7856,{"week":425,"volume":426},"2025-10-19",6502,{"week":428,"volume":429},"2025-10-26",5753,{"week":431,"volume":432},"2025-11-02",5569,{"week":434,"volume":435},"2025-11-09",7201,{"week":437,"volume":438},"2025-11-16",8461,{"week":440,"volume":441},"2025-11-23",10736,{"week":443,"volume":444},"2025-11-30",12845,{"week":446,"volume":447},"2025-12-07",13556,{"week":449,"volume":450},"2025-12-14",14413,{"week":452,"volume":453},"2025-12-21",15666,{"week":455,"volume":456},"2025-12-28",11014,{"week":458,"volume":459},"2026-01-04",9888,{"week":461,"volume":462},"2026-01-11",8439,{"week":464,"volume":465},"2026-01-18",7396,{"week":467,"volume":468},"2026-01-25",6764,{"week":470,"volume":471},"2026-02-01",6488,{"week":473,"volume":474},"2026-02-08",6336,{"week":476,"volume":477},"2026-02-15",6026,{"week":479,"volume":480},"2026-02-22",6689,{"week":482,"volume":483},"2026-03-01",6048,{"week":485,"volume":486},"2026-03-08",5568,{"week":488,"volume":489},"2026-03-15",5889,{"week":491,"volume":271},"2026-03-22",{"week":493,"volume":494},"2026-03-29",5402,{"week":496,"volume":497},"2026-04-05",5785,{"week":499,"volume":500},"2026-04-12",5224,{"week":502,"volume":358},"2026-04-19",{"week":504,"volume":505},"2026-04-26",4911,{"week":507,"volume":508},"2026-05-03",5923,{"week":510,"volume":511},"2026-05-10",5828,{"week":513,"volume":514},"2026-05-17",5555,{"week":516,"volume":517},"2026-05-24",5673,{"week":519,"volume":520},"2026-05-31",5695,{"week":522,"volume":523},"2026-06-07",5453,{"week":525,"volume":526},"2026-06-14",5615,{"week":528,"volume":415},"2026-06-21",{"week":530,"volume":531},"2026-06-28",7386,{"week":533,"volume":534},"2026-07-05",5594,{"week":536,"volume":537},"2026-07-12",5771,false,[540,541,542,543,544,545,546,547,548,549,550,551],1.1345709014895367,0.9110832838344147,0.7890672119162936,0.7598764621219044,0.7901182389553951,0.8360697350919412,0.906981060952207,0.8882910942560948,0.8917725182003716,0.8841311226354748,1.2589224973854418,1.9277353863961741,{"top":553,"otherBrandCount":176,"otherClickShare":176},[554,557,560,563],{"brand":555,"clickShare":556},"Moomin",0.7641,{"brand":558,"clickShare":559},"Hands Craft",0.0903,{"brand":561,"clickShare":562},"ほぼ日",0.0831,{"brand":564,"clickShare":565},"Aurora",0.0625,[567,578,586,596,605],{"asin":568,"title":569,"brand":555,"imageUrl":570,"price":571,"rating":572,"reviews":573,"clickShare90":574,"clickShare360":575,"launchDate":576,"amazonUrl":577},"B0DS6F66CJ","Moomin Family Relaxing Tote Bag","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31B9yxXUHCL.jpg",19.9,4.4,6,0.6885,0.6765,"2025-01-03","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DS6F66CJ",{"asin":579,"title":580,"brand":558,"imageUrl":581,"price":162,"rating":158,"reviews":582,"clickShare90":559,"clickShare360":583,"launchDate":584,"amazonUrl":585},"B0GJ193T9K","Hands Craft Moomin Moominous Dance Party Book Nook Kit Fun 3D Puzzle with Touch LED Lights DIY Wooden Craft Kit for Bookshelf Decor & Gifts Features Moomintroll & Friends from Moomin Valley","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ngFkQAq+L.jpg",31,0.0528,"2026-01-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GJ193T9K",{"asin":587,"title":588,"brand":561,"imageUrl":589,"price":590,"rating":591,"reviews":592,"clickShare90":562,"clickShare360":593,"launchDate":594,"amazonUrl":595},"B0FJ2QHG2Y","Hobonichi Techo Accessories Moomin: Hobonichi Various Sticky Notes - Moomin","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41EHzWfOnXL.jpg",12.38,4.7,38,0.1388,"2024-08-21","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0FJ2QHG2Y",{"asin":597,"title":598,"brand":555,"imageUrl":599,"price":600,"rating":176,"reviews":176,"clickShare90":601,"clickShare360":602,"launchDate":603,"amazonUrl":604},"B0DT1N8ZFJ","Moomin Beauty Moominsummer Madness Moomintroll Quote Tote Bag","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Ypw08Ln9L.jpg",19.93,0.0756,0.057,"2025-01-14","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0DT1N8ZFJ",{"asin":606,"title":607,"brand":564,"imageUrl":608,"price":161,"rating":572,"reviews":609,"clickShare90":565,"clickShare360":610,"launchDate":611,"amazonUrl":612},"B0GFH793X2","Aurora Adorable Moomin Palm Pals Stuffed Animal - Officially Licensed Plush for Cherished Companion - Ideal Gift for Adults and Kids - White 5 Inches","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F212dCL4yMaL.jpg",16,0.0749,"2026-01-07","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0GFH793X2",{"love":614,"hate":685,"returnReasons":733},[615,622,629,636,643,650,657,664,671,678],{"topic":616,"percentOfMentions":617,"verbatims":618},"Fun\u002FEntertainment Experience",0.17350000000000002,[619,620,621],"Simply Fun","Fun to build with you kids","Fun project",{"topic":623,"percentOfMentions":624,"verbatims":625},"Design-Overall",0.10220000000000001,[626,627,628],"-Well designed and crafted","Great colors and design","The design is vibrant, charming, and full of personality",{"topic":630,"percentOfMentions":631,"verbatims":632},"Adhesion\u002FStickiness",0.0859,[633,634,635],"These have the perfect amount of stickiness - they can be moved","These little stickers make me happy","The cutest Moomin sticky notes bring me joy every time I use them",{"topic":637,"percentOfMentions":638,"verbatims":639},"Quality-Overall",0.0821,[640,641,642],"the value feels fair given the quality","If you enjoy detailed builds and want a smooth, high quality experience, this is a great choice","I am very happy with the quality",{"topic":644,"percentOfMentions":645,"verbatims":646},"Assembly\u002FInstallation",0.0766,[647,648,649],"putting these together has relaxed me alot","satisfying to put together","The whole thing was easy to build",{"topic":651,"percentOfMentions":652,"verbatims":653},"Ease Of Use",0.07629999999999999,[654,655,656],"easy to understand","easy to follow","it has been very easy to work with",{"topic":658,"percentOfMentions":659,"verbatims":660},"Size-Overall",0.061500000000000006,[661,662,663],"Theyre also really good sizes","fits together the way it should","small and perfect",{"topic":665,"percentOfMentions":666,"verbatims":667},"Color",0.0545,[668,669,670],"The colors are vibrant","The colors are a real standout","Vibrant character details",{"topic":672,"percentOfMentions":673,"verbatims":674},"Instructions\u002FUser Manual\u002FTroubleshooting",0.0495,[675,676,677],"The instructions are clear","The instructions were very easy to follow","has good instructions",{"topic":679,"percentOfMentions":680,"verbatims":681},"Value For Money",0.0342,[682,683,684],"+price is good","is worth every penny","Great Value",[686,692,698,705,710,714,718,723,726,729],{"topic":658,"percentOfMentions":687,"verbatims":688},0.20309999999999997,[689,690,691],"very small","Much smaller than expected","tiny moomin",{"topic":644,"percentOfMentions":693,"verbatims":694},0.07980000000000001,[695,696,697],"Wiring process is tedious","I assembled the party table wrong as it appeared in the instructions","This took us many sessions to build",{"topic":699,"percentOfMentions":700,"verbatims":701},"Strength",0.0679,[702,703,704],"Contains Very Fragile Parts","Some of the wood pieces are fragile","Small components are fragile",{"topic":637,"percentOfMentions":706,"verbatims":707},0.059500000000000004,[708,709],"Poor quality","Conversely, items that fail to meet expectations will be reviewed with equal honesty and transparency",{"topic":679,"percentOfMentions":711,"verbatims":712},0.035699999999999996,[713],"Pricey for what you get",{"topic":715,"percentOfMentions":711,"verbatims":716},"Print Quality",[717],"Poor printing and shoddy construction",{"topic":719,"percentOfMentions":720,"verbatims":721},"Defective Material\u002FParts",0.023799999999999998,[722],"Pieces break",{"topic":724,"percentOfMentions":720,"verbatims":725},"Durability",[722],{"topic":672,"percentOfMentions":720,"verbatims":727},[728],"Instructions are terrible too",{"topic":630,"percentOfMentions":730,"verbatims":731},0.0143,[732],"Very little glue",[734,736,738,741,742],{"reason":658,"pct":735},0.6154,{"reason":679,"pct":737},0.15380000000000002,{"reason":739,"pct":740},"Writing Experience",0.07690000000000001,{"reason":699,"pct":740},{"reason":743,"pct":740},"Cushion",[745,749,754,759,764],{"term":167,"volume":746,"growthQoq":747,"conversionRate":748},332491,-0.016,0.0028,{"term":750,"volume":751,"growthQoq":752,"conversionRate":753},"moomin merch",17424,-0.2059,0.0012,{"term":755,"volume":756,"growthQoq":757,"conversionRate":758},"moomin stationery",8203,-0.3138,0.0023,{"term":760,"volume":761,"growthQoq":762,"conversionRate":763},"hobonichi moomin",13304,-0.3629,0.0017,{"term":765,"volume":766,"growthQoq":767,"conversionRate":768},"moomin hobonichi",7252,-0.4413,0.0063,[770,777,782,787,793,798],{"title":771,"href":772,"score":773,"verdict":774,"marketSize":775,"growth90":776},"first communion gifts for boys","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Ffirst-communion-gifts-for-boys",72,"watch",398262.51,2.2345,{"title":778,"href":779,"score":773,"verdict":774,"marketSize":780,"growth90":781},"fifa world cup 2026 tshirt","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Ffifa-world-cup-2026-tshirt",176846.26,21.9006,{"title":783,"href":784,"score":773,"verdict":774,"marketSize":785,"growth90":786},"american flag hat","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Famerican-flag-hat",764006.02,4.2878,{"title":788,"href":789,"score":773,"verdict":790,"marketSize":791,"growth90":792},"white socks men","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fwhite-socks-men","launch",2984249.86,0.1326,{"title":794,"href":795,"score":773,"verdict":774,"marketSize":796,"growth90":797},"american flag overalls","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Famerican-flag-overalls",661512.33,25.9772,{"title":799,"href":800,"score":801,"verdict":774,"marketSize":802,"growth90":803},"white ankle socks for men","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry\u002Fwhite-ankle-socks-for-men",73,447876.73,0.8832]