---
title: "Monsters University Hat — $2K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/monsters-university-hat"
last_updated: "2026-08-12T04:33:16.091Z"
locale: en
meta:
description: "Amazon product research for monsters university hat: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for monsters university hat: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Monsters University Hat — $2K/mo Amazon US Product Research"
---
# **Monsters University Hat**
**Skip it**
High returns (14.1%) — this niche doesn't clear our bar today.
Market size 5Growth 52Conversion 25Competition 21Returns 0Price range 92Avg price 95Brand share 8Review moat 79Quality gap 57
**Avg price**
**Incredible****$22.90**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.94–$42.73**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****417.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Good****+23.0%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****2.0%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$20K**
$20K/yr · 43K searches
**Returns**
**Bad****14.1%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is monsters university hat profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, monsters university hat is a $20K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 34/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **monsters university hat market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$29K–$34K**
- units × avg price
- **Conversion rate**
- **2.0%**
- **Avg BSR**
- **#13,145**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **182 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**2%**
- Concept One40% - PIXAR27% - Disney22% - Bioworld5% - FYJYG3% - Sprints2% - Open — no brand owns it (1 brand, 2%)
## **monsters university hat demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +23.0% search growth over the last 90 days.
7K5KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 7.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/monsters-university-hat/trend)
## **Top monsters university hat search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **monsters university hat**30K/yr+23.6%2.0% conv. - **monster university hat**9K/yr+20.7%2.4% conv. - **mu hat**5K/yr+23.6%2.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/monsters-university-hat/search-terms)
## **Top monsters university hat products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$4K30%$6K40%$8K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Pixar Monsters Inc Monsters University Youth Baseball Cap Adjustable Hook and Loop Baseball Hat Navy Blue**Concept One**$22.18**4.5★2,242 rev](https://www.amazon.com/dp/B00FY5IG7K) [2**Disney and Pixars Monsters University Scaring is Caring Adjustable Printed Baseball Hat Navy Blue**PIXAR**$19.90**0.0★0 rev](https://www.amazon.com/dp/B0FZDL4MX4) [3**DisneyParks Exclusive - Monsters University Baseball Cap Adult Size Blue**Disney**$42.73**4.5★43 rev](https://www.amazon.com/dp/B094HXXS74) [4**Disney Pixar Monsters Inc Monsters University Youth Baseball Cap Adjustable Hook and Loop Baseball Hat Dark Blue**Concept One**$24.63**3.9★15 rev](https://www.amazon.com/dp/B0FMC438YF) [5**Disney and Pixars Monsters University Scaring is Caring Trucker Hat with Adjustable Mesh Back Navy Blue**PIXAR**$18.82**4.0★1 rev](https://www.amazon.com/dp/B0FZDM26N9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney and Pixars Monsters University Scaring is Caring Adjustable Printed Baseball Hat Navy Blue**PIXAR**$19.90**0 rev8mo ago](https://www.amazon.com/dp/B0FZDL4MX4) [**Disney and Pixars Monsters University Scaring is Caring Trucker Hat with Adjustable Mesh Back Navy Blue**PIXAR**$18.82**1 rev8mo ago](https://www.amazon.com/dp/B0FZDM26N9) [**Disney Pixar Monsters University Property of OK Logo Adjustable Printed Baseball Hat Black**Disney**$19.95**0 rev8mo ago](https://www.amazon.com/dp/B0FYSC9P6X) [**Disney Pixar Monsters Inc Monsters University Youth Baseball Cap Adjustable Hook and Loop Baseball Hat Dark Blue**Concept One**$24.63**15 rev11mo ago](https://www.amazon.com/dp/B0FMC438YF) [**Disney Pixar Monsters Inc Monsters University Adult Baseball Cap Adjustable Hook and Loop Baseball Hat Blue**Concept One**$24.35**2 rev11mo ago](https://www.amazon.com/dp/B0FMB28D8P)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sprints Day of The Dead Running Hat (Unisex) Navy**Sprints**$33.61**4.7★**▲ 184%**](https://www.amazon.com/dp/B09N2T86DS) [**Barnesmith University of Missouri MU Mizzou Tigers Adjustable Hat Spirit Black One Size Fits All**Barnesmith**$28.96**4.6★**▲ 161%**](https://www.amazon.com/dp/B0CPFY5RGB) [**Disney Pixar Monsters University Property of OK Logo Adjustable Printed Baseball Hat Black**Disney**$19.95**0.0★**▲ 157%**](https://www.amazon.com/dp/B0FYSC9P6X) [**Disney and Pixars Monsters University Scaring is Caring Adjustable Printed Baseball Hat Navy Blue**PIXAR**$19.90**0.0★**▲ 151%**](https://www.amazon.com/dp/B0FZDL4MX4) [**Disney and Pixars Monsters University Scaring is Caring Trucker Hat with Adjustable Mesh Back Navy Blue**PIXAR**$18.82**4.0★**▲ 136%**](https://www.amazon.com/dp/B0FZDM26N9)
**~~View all trending →~~**
## **What reviews say buyers love and hate about monsters university hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**33%
*“Just like the movie and fits great”*
**Quality-Overall**9%
*“Great quality and loved the more aged worn feel to the hat”*
**Weight Light**8%
*“Not too heavy adjusted fine”*
**Color**8%
*“color is as shown”*
**Advertised Vs Actual Product**8%
*“Looks just like the one in the movie”*
**Material Quality**8%
*“good material for the price”*
**Adjustability/Rotatability/Reclining**6%
*“It was soft and easily adjustable”*
**Soft Feel**6%
*“It was soft and easily adjustable”*
**Allergies**3%
*“No irritation or overheating”*
**Design-Overall**3%
*“The design is fun”*
### **What buyers complain about **
**Size-Overall**60%
*“So small”*
**Advertised Vs Actual Product**27%
*“Doesn't look like picture at all”*
**Quality-Overall**7%
*“Terrible quality”*
**Color**7%
*“Not even close to same color”*
### **Top return reasons **
**Size-Overall**73%
**Advertised Vs Actual Product**5%
**Shape/Style**4%
**Quality-Overall**3%
**Color**3%
**Length**2%
**Defective Material/Parts**2%
**Material Quality**1%
**Neck Fit**1%
**Thin**1%
## **Common monsters university hat questions**
- **Is monsters university hat profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 16 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +23.0%. Flapen's verdict: Skip it (34/100).
- **How competitive is the monsters university hat niche?**
- 7 brands and 17 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in monsters university hat?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Quality-Overall. The return rate is 14.1% — above our launch gate.
- **When does demand for monsters university hat peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 7.8× the quietest.
- **What does it cost to enter the monsters university hat niche?**
- Listings span $13.94–$42.73; the average listing price is $22.90 (sweet spot $15–$100). The average incumbent carries 417 reviews — the moat a new listing must climb.
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