---
title: "Modal Mens Underwear — $2K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/modal-mens-underwear"
last_updated: "2026-08-12T08:24:23.679Z"
locale: en
meta:
description: "Amazon product research for modal mens underwear: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for modal mens underwear: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Modal Mens Underwear — $2K/mo Amazon US Product Research"
---
# **Modal Mens Underwear**
**Worth a look**
Shows a sweet-spot price point ($33.43 avg), but a small market ($20K/yr) keeps it on the watch list.
Market size 5Growth 62Conversion 7Competition 92Returns 79Price range 89Avg price 95Brand share 26Review moat 25Quality gap 45
**Avg price**
**Incredible****$33.43**
avg listing price — sweet spot $15–$100
**Competition**
**Great****23%**
top-5 click share — an open shelf
**Price range**
**Great****$10.05–$77.84**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+39.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,840**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$20K**
$20K/yr · 101K searches
## **Is modal mens underwear profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, modal mens underwear is a $20K/yr Amazon United States market (101K searches/yr). The top 5 brands hold 90% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **modal mens underwear market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$42K–$50K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#115**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **151 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**119**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**23%**
Top 20: 47%
**Open market**
**7%**
- Calvin Klein34% - DAVID ARCHY27% - Tommy John14% - BAMBOO COOL9% - Amazon Essentials5% - wirarpa3% - Open — no brand owns it (13 brands, 7%)
## **modal mens underwear demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +39.4% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/modal-mens-underwear/trend)
## **Top modal mens underwear search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **calvin klein modal boxer briefs**18K/yr+52.9%1.7% conv. - **mens modal briefs**13K/yr+64.8%0.2% conv. - **modal underwear**14K/yr+29.8%0.2% conv. - **modal boxers**12K/yr+43.4%0.6% conv. - **calvin klein modal**12K/yr+69.2%1.0% conv. - **modal briefs men**8K/yr+10.3%0.5% conv. - **modal briefs**6K/yr+54.6%0.4% conv. - **modal boxers for men**4K/yr+23.9%0.4% conv. - **mens modal boxers**5K/yr+18.8%0.3% conv. - **calvin klein underwear for men modal**5K/yr+42.1%1.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/modal-mens-underwear/search-terms)
## **Top modal mens underwear products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4004%$7996%$1K8%$2K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Calvin Klein Mens Ultra Soft Modern 3-Pack Boxer Brief**Calvin Klein**$37.90**4.4★912 rev](https://www.amazon.com/dp/B09D8KY37G) [2**DAVID ARCHY Ultra Soft Modal Underwear Mens Boxer Shorts Loose Breathable Boxers for Men 3 Pack(L Moonlight Blue/Navy Blue/Gray Violet)**DAVID ARCHY**$36.06**4.7★505 rev](https://www.amazon.com/dp/B0D3DQ2SZG) [3**Tommy John Mens Luxe Modal 6 Mid-Length Boxer Brief Underwear 3-Pack Black/Turbulence/Dress Blues Medium**Tommy John**$31.69**4.2★809 rev](https://www.amazon.com/dp/B0DJWS1QC2) [4**Tommy John Mens Luxe Modal 4 Trunk Boxer Brief Underwear 3-Pack Black/Turbulence/Monument Large**Tommy John**$34.52**4.2★267 rev](https://www.amazon.com/dp/B0DX4J3W69) [5**Calvin Klein Mens Ultra Soft Modern Modal Boxer Brief**Calvin Klein**$35.33**4.4★912 rev](https://www.amazon.com/dp/B0G2CVTDR3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**DAVID ARCHY Ultra Soft Modal Boxers for Men Silky Stretchy Boxer Shorts Breathable Loose Mens Underwear for Sleep 3 Pack(M Black)**DAVID ARCHY**$34.44**80 rev4mo ago](https://www.amazon.com/dp/B0GPX5CPNR) [**Calvin Klein Mens Ultra Soft Modern Modal Boxer Brief**Calvin Klein**$35.33**912 rev7mo ago](https://www.amazon.com/dp/B0G2CVTDR3) [**Calvin Klein Mens Ultra Soft Modern Modal Boxer Brief**Calvin Klein**$35.75**912 rev7mo ago](https://www.amazon.com/dp/B0G7M24HV2) [**Calvin Klein Mens Ultra Soft Modern Modal Hip Brief**Calvin Klein**$35.75**226 rev7mo ago](https://www.amazon.com/dp/B0G7M6N4J6) [**Amazon Essentials Mens Super Soft Modal Fabric Brief Pack of 5 Deep Blue/Grey Marl/Navy Medium**Amazon Essentials**$23.47**234 rev9mo ago](https://www.amazon.com/dp/B0F7RXPQYR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DAVID ARCHY Ultra Soft Modal Boxers for Men Silky Stretchy Boxer Shorts Breathable Loose Mens Underwear for Sleep 3 Pack(M Black)**DAVID ARCHY**$34.44**4.9★**▲ 66%**](https://www.amazon.com/dp/B0GPX5CPNR) [**Calvin Klein Mens Ultra Soft Modern Modal Boxer Brief**Calvin Klein**$35.33**4.4★**▲ 62%**](https://www.amazon.com/dp/B0G2CVTDR3) [**Calvin Klein Mens Ultra Soft Modern Modal Boxer Brief**Calvin Klein**$35.75**4.4★**▲ 60%**](https://www.amazon.com/dp/B0G7M24HV2) [**Tommy John Mens Luxe Modal 6 Mid-Length Boxer Brief Underwear 3-Pack Black/Turbulence/Dress Blues Medium**Tommy John**$31.69**4.2★**▲ 59%**](https://www.amazon.com/dp/B0DJWS1QC2) [**Tommy John Mens Luxe Modal 6 Mid-Length Boxer Brief Underwear 3-Pack Black X-Large**Tommy John**$31.37**4.2★**▲ 53%**](https://www.amazon.com/dp/B0DJWSR2WY)
**~~View all trending →~~**
## **What reviews say buyers love and hate about modal mens underwear**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**29%
*“comfortable just as advertised”*
**Size-Overall**15%
*“Fit as well as expected”*
**Quality-Overall**10%
*“Overall, I am very impressed with the quality and comfort of this 7-unit package and consider them a worthwhile investment”*
**Soft Feel**7%
*“Silky smooth feel”*
**Material Quality**5%
*“Good material”*
**Value For Money**4%
*“Great Deal”*
**Breathability**4%
*“Awesome breathability”*
**Stretchability/Expandability/Elasticity**2%
*“Stretchy and soft”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Durability**1%
*“Durable and great”*
### **What buyers complain about **
**Size-Overall**13%
*“Way too tight”*
**Quality-Overall**9%
*“Low Quality”*
**Material Quality**8%
*“didnt care for the material at all”*
**Durability**5%
*“questionable durability”*
**Comfort-Overall**5%
*“Not comfortable at all”*
**Value For Money**5%
*“Waste of money”*
**Advertised Vs Actual Product**4%
*“Not as shown”*
**Stretchability/Expandability/Elasticity**3%
*“Not stretchy at all”*
**Thickness**3%
*“Very thick material even when theyre stretched out a bit”*
**Gap/Hole**3%
*“they have holes”*
### **Top return reasons **
**Size-Overall**45%
**Waist Fit**14%
**Material Quality**9%
**Length**5%
**Thigh Fit**4%
**Advertised Vs Actual Product**4%
**Thin**2%
**Comfort-Overall**2%
**Value For Money**2%
**Shape/Style**2%
## **Common modal mens underwear questions**
- **Is modal mens underwear profitable to sell on Amazon United States?**
- The niche generates $20K/yr across 103 tracked products. 11 of 27 products launched in the last 360 days are still selling. 90-day search growth is +39.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the modal mens underwear niche?**
- 19 brands and 119 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in modal mens underwear?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 1.8%.
- **When does demand for modal mens underwear peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the modal mens underwear niche?**
- Listings span $10.05–$77.84; the average listing price is $33.43 (sweet spot $15–$100). The average incumbent carries 4,840 reviews — the moat a new listing must climb.
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