---
title: "Moana Costume for Girls — $15K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/moana-costume-for-girls"
last_updated: "2026-08-12T09:16:58.575Z"
locale: en
meta:
description: "Amazon product research for moana costume for girls: $15K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for moana costume for girls: $15K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Moana Costume for Girls — $15K/mo Amazon US Product Research"
---
# **Moana Costume for Girls**
**Skip it**
Weak search conversion (0.8%) — this niche doesn't clear our bar today.
Market size 37Growth 54Conversion 10Competition 85Returns 54Price range 84Avg price 90Brand share 10Review moat 43Quality gap 19
**Avg price**
**Great****$20.85**
avg listing price — sweet spot $15–$100
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Price range**
**Great****$8.48–$54.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+26.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Good****2.8%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****2,212.66**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$183K**
$183K/yr · 1.2M searches
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
## **Is moana costume for girls profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, moana costume for girls is a $183K/yr Amazon United States market (1.2M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 46/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **moana costume for girls market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$209K–$261K**
- units × avg price
- **Conversion rate**
- **0.8%**
- **Avg BSR**
- **#308**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **92%**
- **Out of stock**
- **10.1%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **155 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**10 **—flat
**Sellers**
**46**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 59%
**Open market**
**3%**
- Disney84% - Jurebecia6% - PATPAT3% - Lalulalu2% - Disney Store1% - OFIHIDO1% - Open — no brand owns it (4 brands, 3%)
## **moana costume for girls demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +26.6% search growth over the last 90 days.
80K60KSpike '24Holiday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/moana-costume-for-girls/trend)
## **Top moana costume for girls search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **moana dress**228K/yr+49.5%0.5% conv. - **moana costume**231K/yr+99.1%0.3% conv. - **moana costume for girls**282K/yr-30.9%0.3% conv. - **moana outfit**45K/yr+24.7%0.3% conv. - **moana dress for girls**35K/yr+48.7%0.3% conv. - **moana dress up**34K/yr+11.9%0.8% conv. - **moana outfit for girls**28K/yr+29.9%0.2% conv. - **moana toddler outfit**19K/yr+88.7%0.4% conv. - **moana birthday outfit**23K/yr+3.9%0.2% conv. - **moana dress 3t**20K/yr+22.5%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/moana-costume-for-girls/search-terms)
## **Top moana costume for girls products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$4K4%$7K6%$11K8%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Princess Moana Toddler Girl Dresses 2 Pack Casual Sleeveless Sundress & Ruffle Sleeve Costume Dress Set Hawaiian Birthday Summer Outfits 3-4T**Disney**$28.36**4.8★424 rev](https://www.amazon.com/dp/B0DXL1YTVD) [2**Disney Girls Fantasy Gown Nightgown Moana Ocean Princess 3 4T**Disney**$20.34**4.8★21,893 rev](https://www.amazon.com/dp/B08KTVGFXP) [3**Disney Princess Moana Toddler Girl Dress Tribal-Inspired Sundress Bow Strap Smocked Summer Outfit Birthday Party Holiday Clothes Orange 4-5T**Disney**$20.48**4.8★908 rev](https://www.amazon.com/dp/B0DRS5HXQZ) [4**Jurebecia Girls Nightgowns Princess Nightdress Flutter Sleeves Nightie Dress Pajamas Sleepwear Night Gown for Kids 5t Orange**Jurebecia**$8.48**4.7★1,454 rev](https://www.amazon.com/dp/B0D66W1B8S) [5**Disney Princess Moana Toddler Girl Dress Tribal-Inspired Sundress Bow Strap Smocked Summer Outfit Birthday Party Holiday Clothes Orange 3T**Disney**$20.32**4.8★908 rev](https://www.amazon.com/dp/B0DRS2WRV1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney Girls Fantasy Gown Nightgown MOANA DREAMER 4T**Disney**$27.19**29 rev2mo ago](https://www.amazon.com/dp/B0G6GKNTK1) [**Disney Girls 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids TROPICAL MOANA 2T**Disney**$17.13**79 rev6mo ago](https://www.amazon.com/dp/B0GFT2G9QG) [**Disney Princess Moana T-shirt Skirt Set 2 Piece Outfit Toddler Girls Summer Character Print Dress Sets Bow Tie Little Kid Clothes Birthday Party Festival Gift Toy Game Orange 6-7 Y**Disney**$20.90**221 rev6mo ago](https://www.amazon.com/dp/B0G6Z2BYMW) [**Disney Princess Moana Toddler to Tween Girl Dresses Ruffle Short Sleeve Tutu Dress Summer Tulle Clothes Gradient Overlay Mesh Skirt Special Occasion Birthday Party Outfit Orange 4-5T**Disney**$26.48**934 rev7mo ago](https://www.amazon.com/dp/B0G6KS7G47) [**Disney Princess Moana Toddler to Tween Girl Dresses Ruffle Short Sleeve Tutu Sparkle Summer Tulle Clothes Gradient Overlay Mesh Skirt Special Occasion Birthday Party Outfit Orangee 3-4T**Disney**$28.50**934 rev7mo ago](https://www.amazon.com/dp/B0G6KR9HZQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Girls Fantasy Gown Nightgown MOANA DREAMER 4T**Disney**$27.19**4.6★**▲ 33%**](https://www.amazon.com/dp/B0G6GKNTK1) [**Disney Girls 2-Piece Loose-fit Button Down Matching Pajama Set Soft & Cute for Kids TROPICAL MOANA 2T**Disney**$17.13**4.9★**▲ 32%**](https://www.amazon.com/dp/B0GFT2G9QG) [**Disney Princess Moana Toddler Girl Dress Tribal-Inspired Sundress Bow Strap Smocked Summer Outfit Birthday Party Holiday Clothes Orange 3T**Disney**$20.32**4.8★**▲ 29%**](https://www.amazon.com/dp/B0DRS2WRV1) [**Disney Princess Moana Toddler Girl Dresses 2 Pack Casual Sleeveless Sundress & Ruffle Sleeve Costume Dress Set Hawaiian Birthday Summer Outfits 3T**Disney**$28.05**4.8★**▲ 26%**](https://www.amazon.com/dp/B0DXL1Z2S3) [**Disney Princess Moana Toddler Girl Dresses 2 Pack Casual Sleeveless Sundress & Ruffle Sleeve Costume Dress Set Hawaiian Birthday Summer Outfits 2T**Disney**$28.35**4.8★**▲ 25%**](https://www.amazon.com/dp/B0DXKXYPRD)
**~~View all trending →~~**
## **What reviews say buyers love and hate about moana costume for girls**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Fits well”*
**Quality-Overall**16%
*“Good quality”*
**Color**8%
*“vibrant colors”*
**Gifting Purpose**6%
*“A perfect present”*
**Soft Feel**5%
*“Adorable, soft & cozy”*
**Value For Money**5%
*“Excellent purchase for your money”*
**Material Quality**5%
*“Comfortable material”*
**Comfort-Overall**5%
*“They are comfortable”*
**Durability**4%
*“very durable”*
**Ease Of Use**3%
*“Easy to use”*
### **What buyers complain about **
**Size-Overall**28%
*“Item was way too small”*
**Durability**7%
*“The blue piece fell off 10 minute after putting it on child for birthday”*
**Functionality-Overall**6%
*“Does not work”*
**Brightness/Shine/Glow**6%
*“this thing barely glows”*
**Stretchability/Expandability/Elasticity**4%
*“The elastic band is very thin”*
**Ease Of Use**3%
*“difficult to get into and out”*
**Chest Fit**3%
*“My daughter is broader in the chest”*
**Defective Material/Parts**3%
*“Received defective toy”*
**Material Quality**2%
*“Cheap Feeling Fabric”*
**Comfort-Overall**2%
*“Meh for a pajamas it should be more comfortable”*
### **Top return reasons **
**Size-Overall**54%
**Material Quality**6%
**Length**6%
**Advertised Vs Actual Product**4%
**Brightness/Shine/Glow**3%
**Value For Money**3%
**Quality-Overall**3%
**Chest Fit**2%
**Waist Fit**2%
**Functionality-Overall**2%
## **Common moana costume for girls questions**
- **Is moana costume for girls profitable to sell on Amazon United States?**
- The niche generates $183K/yr across 76 tracked products. 6 of 28 products launched in the last 360 days are still selling. 90-day search growth is +26.6%. Flapen's verdict: Skip it (46/100).
- **How competitive is the moana costume for girls niche?**
- 10 brands and 46 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in moana costume for girls?**
- Top complaints mined from reviews: Size-Overall, Durability, Functionality-Overall. The return rate is 2.8%.
- **When does demand for moana costume for girls peak?**
- Demand peaks in Sep–Oct; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the moana costume for girls niche?**
- Listings span $8.48–$54.36; the average listing price is $20.85 (sweet spot $15–$100). The average incumbent carries 2,213 reviews — the moat a new listing must climb.
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