---
title: "Mint and Lily — $20K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/mint-and-lily"
last_updated: "2026-08-12T07:26:01.507Z"
locale: en
meta:
description: "Amazon product research for mint and lily: $20K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for mint and lily: $20K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Mint and Lily — $20K/mo Amazon US Product Research (2026)"
---
# **Mint and Lily**
**Worth a look**
Shows a sweet-spot price point ($35.05 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 45Growth 57Conversion 15Competition 80Returns 39Price range 90Avg price 95Brand share 18Review moat 75Quality gap 94
**Avg price**
**Incredible****$35.05**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.0★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****$9.98–$84.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****35%**
top-5 click share — an open shelf
**Review moat**
**Good****508.66**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+31.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$241K**
$241K/yr · 588K searches
**Returns**
**Okay****3.9%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
## **Is mint and lily profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, mint and lily is a $241K/yr Amazon United States market (588K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jul–Aug–Oct. Verdict: Worth a look — 57/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mint and lily market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **$140K–$175K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#1,402**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **64%**
- **Out of stock**
- **10.5%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **160 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.
**Brands**
**14 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**35%**
Top 20: 70%
**Open market**
**6%**
- Mint & Lily68% - Gokeey10% - Mkrx39% - adoyi4% - kate spade new york2% - Hidepoo2% - Open — no brand owns it (8 brands, 6%)
## **mint and lily demand & seasonality**
Weekly Amazon search volume, last 76 weeks — +31.3% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jul, Aug, Oct · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/mint-and-lily/trend)
## **Top mint and lily search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **mint and lily jewelry**204K/yr-0.7%0.1% conv. - **mint and lily**105K/yr+59.0%0.2% conv. - **mint and lily bracelets**67K/yr+72.4%0.4% conv. - **mint & lily jewelry**18K/yr+125.1%0.2% conv. - **mint & lily**27K/yr+18.1%0.2% conv. - **mint & lily jewelry bracelets**22K/yr+26.9%0.2% conv. - **chunky chain bracelets for women**9K/yr-5.8%0.5% conv. - **mint and lilly bracelets**12K/yr+33.5%0.3% conv. - **pavoi bangles**7K/yr+84.0%0.0% conv. - **mint lily jewelry**13K/yr+89.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/mint-and-lily/search-terms)
## **Top mint and lily products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$7K6%$14K9%$22K12%$29K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Gokeey Gold Cuff Bracelets for Women Trendy Waterproof 14K Gold Plated Chunky Gold Bangles Beaded Bracelet for Women Fashion Accessories Stackable Rope Forever Love Knot Infinity Paperclip Cuban Twist Bracelets Stack Set Bold Vintage Statement Jewelry**Gokeey**$13.23**4.5★1,712 rev](https://www.amazon.com/dp/B0DX6Q2K5D) [2**Mint & Lily Everyday Pearl Bracelet Stacking Set for Women 18K Gold Plated w/Freshwater Pearls | 2-Piece Stretch Bracelet Set Tarnish-Resistant Waterproof | Gift for Her | Gold 6.5**Mint & Lily**$55.86**4.5★27 rev](https://www.amazon.com/dp/B0F8WCMK77) [3**Mkrx3 Dont Let The Hard Days Win Inspirational Bracelets for Women 18K Gold Plated Stainless Steel Elastic Beaded Bracelet Christmas Birthday Jewelry Gift**Mkrx3**$12.14**4.2★72 rev](https://www.amazon.com/dp/B0FZLQQSTM) [4**Mint & Lily Crystal Spinning Fidget Ring for Women | Anxiety Spinner Jewelry 18K Gold Plated Stainless Steel Waterproof Tarnish Resistant Statement Ring | Gold Size 7**Mint & Lily**$34.27**3.7★31 rev](https://www.amazon.com/dp/B0CVQXPFVQ) [5**Mint & Lily Cross Charm Birthstone Bracelet for Women | 18K Gold Beaded Stretch Bracelet Waterproof Tarnish Resistant Stainless Steel | Faith Jewelry Gift Birthday | September Sapphire 7.5**Mint & Lily**$37.84**3.7★32 rev](https://www.amazon.com/dp/B0F8WC6JZG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Mint & Lily Cross Charm Birthstone Bracelet for Women | 18K Gold Beaded Stretch Bracelet Waterproof Tarnish Resistant Stainless Steel | Faith Jewelry Gift Birthday | March Aquamarine 7**Mint & Lily**$36.73**32 rev6mo ago](https://www.amazon.com/dp/B0GDZ4WWBP) [**Mkrx3 Dont Let The Hard Days Win Inspirational Bracelets for Women 18K Gold Plated Stainless Steel Elastic Beaded Bracelet Christmas Birthday Jewelry Gift**Mkrx3**$12.14**72 rev8mo ago](https://www.amazon.com/dp/B0FZLQQSTM) [**Mkrx3 Dont Let The Hard Days Win Inspirational Bracelets for Women Silver Plated Stainless Steel Elastic Beaded Bracelet Christmas Birthday Jewelry Gift**Mkrx3**$12.69**72 rev8mo ago](https://www.amazon.com/dp/B0FZLT6JTK) [**Mint & Lily Everyday Pearl Bracelet Stacking Set for Women 18K Gold Plated w/Freshwater Pearls | 2-Piece Stretch Bracelet Set Tarnish-Resistant Waterproof | Gift for Her | Gold 6.5**Mint & Lily**$55.86**27 rev1y ago](https://www.amazon.com/dp/B0F8WCMK77) [**Mint & Lily Cross Charm Birthstone Bracelet for Women | 18K Gold Beaded Stretch Bracelet Waterproof Tarnish Resistant Stainless Steel | Faith Jewelry Gift Birthday | September Sapphire 7.5**Mint & Lily**$37.84**32 rev1y ago](https://www.amazon.com/dp/B0F8WC6JZG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Mint & Lily Cross Charm Birthstone Bracelet for Women | 18K Gold Beaded Stretch Bracelet Waterproof Tarnish Resistant Stainless Steel | Faith Jewelry Gift Birthday | March Aquamarine 7**Mint & Lily**$36.73**3.7★**▲ 45%**](https://www.amazon.com/dp/B0GDZ4WWBP) [**Mint & Lily Gold Beaded Birthstone Bracelet for Women 18K Gold Plated Stretch Bracelet with CZ Birthstone | Personalized Tarnish-Resistant Waterproof | Birthday Gift | September Sapphire 7**Mint & Lily**$37.07**3.6★**▲ 45%**](https://www.amazon.com/dp/B0DWFVNX96) [**Mint & Lily Crystal Spinning Fidget Ring for Women | Anxiety Spinner Jewelry 18K Gold Plated Stainless Steel Waterproof Tarnish Resistant Statement Ring | Gold Size 7**Mint & Lily**$34.27**3.7★**▲ 45%**](https://www.amazon.com/dp/B0CVQXPFVQ) [**Mint & Lily Gold Beaded Birthstone Bracelet for Women 18K Gold Plated Stretch Bracelet with CZ Birthstone | Personalized Tarnish-Resistant Waterproof | Birthday Gift | May Emerald 7**Mint & Lily**$38.55**3.6★**▲ 43%**](https://www.amazon.com/dp/B0DWFNGQCR) [**Mint & Lily Gold Beaded Birthstone Bracelet for Women 18K Gold Plated Stretch Bracelet with CZ Birthstone | Personalized Tarnish-Resistant Waterproof | Birthday Gift | June Alexandrite 6.5**Mint & Lily**$37.39**3.6★**▲ 42%**](https://www.amazon.com/dp/B0DWFS3L41)
**~~View all trending →~~**
## **What reviews say buyers love and hate about mint and lily**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Good quality jewelry”*
**Value For Money**11%
*“Great purchase for the money”*
**Size-Overall**9%
*“It fits snug”*
**Color**7%
*“color is pretty”*
**Shape/Style**5%
*“Great style”*
**Durability**5%
*“hasnt had any issues”*
**Gifting Purpose**4%
*“Great gift”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Comfort-Overall**4%
*“So comfortable”*
**Weight Light**3%
*“Cute and lightweight”*
### **What buyers complain about **
**Quality-Overall**10%
*“Cheap quality”*
**Color**9%
*“Strange color”*
**Size-Overall**9%
*“Its so short”*
**Durability**7%
*“Broken”*
**Metal Authenticity**5%
*“Gold was too gold”*
**Value For Money**4%
*“more expensive than they are”*
**Advertised Vs Actual Product**4%
*“It looked nothing like photo”*
**Fastener Quality**3%
*“the clasp would not close”*
**Allergies**2%
*“irritate my ears after awhile :”*
**Ease Of Use**2%
*“Hard to use”*
### **Top return reasons **
**Size-Overall**35%
**Wrist Fit**9%
**Color**9%
**Quality-Overall**7%
**Metal Authenticity**6%
**Advertised Vs Actual Product**5%
**Material Quality**3%
**Length**3%
**Chest Fit**2%
**Transparency**2%
## **Common mint and lily questions**
- **Is mint and lily profitable to sell on Amazon United States?**
- The niche generates $241K/yr across 53 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +31.3%. Flapen's verdict: Worth a look (57/100).
- **How competitive is the mint and lily niche?**
- 14 brands and 20 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in mint and lily?**
- Top complaints mined from reviews: Quality-Overall, Color, Size-Overall. The return rate is 3.9%.
- **When does demand for mint and lily peak?**
- Demand peaks in Jul–Aug–Oct; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the mint and lily niche?**
- Listings span $9.98–$84.14; the average listing price is $35.05 (sweet spot $15–$100). The average incumbent carries 509 reviews — the moat a new listing must climb.
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