---
title: "minion costume — $3.6M/yr Amazon United States Niche, Score 70/100 - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/minion-costume"
last_updated: "2026-07-20T18:12:41.440Z"
locale: en
meta:
description: "minion costume shows a $3.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "minion costume shows a $3.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "minion costume — $3.6M/yr Amazon United States Niche, Score 70/100 - Flapen"
---
# **minion costume**
**Worth a look**
Shows a $3.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 96Growth 69Conversion 47Competition 87Returns 19Price range 86Avg price 95Brand share 74Review moat 90Quality gap 45
**Market size**
**Incredible****$3.6M**
$3.6M/yr · 3.9M searches
**Avg price**
**Incredible****$24.87**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****195.66**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Great****28%**
top-5 click share — an open shelf
**Price range**
**Great****$7.26–$74.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Growth**
**Good****+49.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Okay****3.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****7.5%**
return rate — above 6% kills the launch gate
According to Flapen's Amazon United States niche tracking, minion costume is a $3.6M/yr Amazon United States market (3.9M searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 70/100.
Data updated Jul 17, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **Market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **$2.5M–$3.1M**
- units × avg price
- **Launch success**
- **16%**
- 3 of 19 new (360d)
- **Conversion rate**
- **3.8%**
- **Avg BSR**
- **#9,921**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **82%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **173 days**
## **Competition**
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.
**Brands**
**32 **▼falling
**Sellers**
**79**
**Top-5 brand share**
**61%**
Top 20: 92%
**Top-5 click share**
**28%**
Top 20: 64%
**Open market**
**35%**
- INTIMO22% - HEYFIZZ19% - Disguise7% - Hizhogqul6% - CONGRU6% - DSKOBT4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +49.6% search growth over the last 90 days.
1.8M1.3MSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 118.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/minion-costume/trend)
## **Product shelf**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$73K4%$145K6%$218K8%$290K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 65 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**HEYFIZZ 2 Pack Halloween Goggles for Adult Kids Goggles Glasses Costume Accessories for Men Women Cosplay Party Set Silver**HEYFIZZ**$9.87**4.4★250 rev](https://www.amazon.com/dp/B0D7M7D3VT) [2**INTIMO Despicable Me Mens Minions Kevin Costume Kigurumi Union Suit One Piece Pajama Outfit (XX-Small/X-Small) Multicolored**INTIMO**$40.41**4.4★68 rev](https://www.amazon.com/dp/B0CCSX7H11) [3**Hizhogqul Halloween Adult Costume Accessories with Hat Goggles Gloves Funny Costume Cosplay (6PCS) Yellow**Hizhogqul**$15.30**4.6★602 rev](https://www.amazon.com/dp/B0D66SW6L8) [4**CONGRU 4 Pcs Halloween Costume Accessories Adults-Yellow Beanie Hat/Goggles/Gloves/Suspenders for Halloween Dress Up**CONGRU**$12.90**4.6★1,049 rev](https://www.amazon.com/dp/B0D7HHNBP6) [5**HEYFIZZ 4 Pcs Adult Halloween Costume Accessories Yellow Beanie/Suspenders/Goggles glasses/Gloves Cosplay Party Set**HEYFIZZ**$11.25**4.3★13 rev](https://www.amazon.com/dp/B0GG9X1SFS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GVVJYXD Women Halloween Costume Yellow Adult Accessories Full Set Goggles Beanie Suspenders Gloves**GVVJYXD**$14.00**4 rev2mo ago](https://www.amazon.com/dp/B0GY73R2KJ) [**Yellow Cartoon Character Inspired Costume Set for Women Funny Animated Accessory Kit with Beanie Goggles Gloves Blue Suspenders Tutu Skirt Banana Charm for Halloween Party RK094**RKKVQP**$13.84**1 rev3mo ago](https://www.amazon.com/dp/B0GVNYWQM4) [**Minions Girls Short Sleeve Shirt and Bike Shorts Set for Big Kids**Minions**$22.15**1 rev3mo ago](https://www.amazon.com/dp/B0GTMXLM8H) [**Despicable Me Minions Working Hard at Hardly Working Adult Tee Front Back Print(3XL Navy)**Mad Engine**$23.40**0 rev4mo ago](https://www.amazon.com/dp/B0GT1QXH1D) [**4PCS Halloween Costume Accessories Set for Adults Women Men Yellow Beanie Hat Goggles Glasses Blue Suspenders Black Gloves Kids Toddler Boys Girls Cosplay Costume Set for Halloween Party Dress Up**BestNavidad**$9.77**12 rev5mo ago](https://www.amazon.com/dp/B0GMQWHF68)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**4PCS Halloween Costume Accessories Set for Adults Women Men Yellow Beanie Hat Goggles Glasses Blue Suspenders Black Gloves Kids Toddler Boys Girls Cosplay Costume Set for Halloween Party Dress Up**BestNavidad**$9.77**4.2★**▲ 875%**](https://www.amazon.com/dp/B0GMQWHF68) [**ARKAID Official Minions Sunglasses | Clear Banana Frames | UV400 | One Size Fits Most**ARKAID**$14.03**4.5★**▲ 875%**](https://www.amazon.com/dp/B09N9X1PDY) [**Minions Toddler Boys French Terry T-Shirt and Shorts Outfit Set Blue 4T**Minions**$21.74**4.7★**▲ 860%**](https://www.amazon.com/dp/B0FVMQCJHW) [**Despicable Me Minions Dave Side Smile Graphic T-Shirt T-Shirt**Despicable Me**$18.41**4.6★**▲ 850%**](https://www.amazon.com/dp/B07LGXDLJH) [**Minions Girls Short Sleeve Shirt and Bike Shorts Set for Big Kids**Minions**$22.15**5.0★**▲ 827%**](https://www.amazon.com/dp/B0GTMXLM8H)
**~~View all trending →~~**
## **Reviews**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Medium quality”*
**Size-Overall**16%
*“The size was accurate”*
**Value For Money**14%
*“Not too expensive”*
**Comfort-Overall**7%
*“comfortable”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Ease Of Use**4%
*“Easy to use”*
**Fun/Entertainment Experience**3%
*“Hilarious and fun”*
**Design-Overall**3%
*“Design and Aesthetic”*
**Adjustability/Rotatability/Reclining**3%
*“The baseball cap is easily adjustable so it fits perfectly”*
**Color**2%
*“the bright color stands out nicely”*
### **What buyers complain about **
**Size-Overall**21%
*“Runs way small”*
**Strap/String Quality**10%
*“Glasses broke straps broke”*
**Quality-Overall**8%
*“Cheap and poorly made”*
**Value For Money**5%
*“Very expensive for literally 20 mins of enjoyment”*
**Durability**4%
*“wont last long”*
**Material Quality**3%
*“Cheap material”*
**Adhesion/Stickiness**3%
*“The thing that adjusts the glasses broke so therefore I have to hot glue it before my sons birthday”*
**Advertised Vs Actual Product**2%
*“Pretty disappointed that I trusted it would be as described”*
**Smell**2%
*“they did the job they kind of smell like chemicals”*
**Product Condition**2%
*“Unfortunately I received a used order”*
### **Top return reasons **
**Size-Overall**57%
**Quality-Overall**5%
**Strap/String Quality**4%
**Value For Money**4%
**Defective Material/Parts**3%
**Advertised Vs Actual Product**3%
**Length**3%
**Material Quality**2%
**Durability**2%
**Functionality-Overall**2%
## **Common questions**
- **Is minion costume profitable to sell on Amazon United States?**
- The niche generates $3.6M/yr across 65 tracked products. 3 of 19 products launched in the last 360 days are still selling. 90-day search growth is +49.6%. Flapen's verdict: Worth a look (70/100).
- **How competitive is the minion costume niche?**
- 32 brands and 79 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in minion costume?**
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Quality-Overall. The return rate is 7.5% — above our launch gate.
- **When does demand for minion costume peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 118.3× the quietest.
- **What does it cost to enter the minion costume niche?**
- Listings span $7.26–$74.00; the average listing price is $24.87 (sweet spot $15–$100). The average incumbent carries 196 reviews — the moat a new listing must climb.
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