---
title: "Michael Kors — $202K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/michael-kors"
last_updated: "2026-08-12T05:31:55.179Z"
locale: en
meta:
description: "Amazon product research for michael kors: $202K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for michael kors: $202K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Michael Kors — $202K/mo Amazon US Product Research (2026)"
---
# **Michael Kors**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 95Growth 33Conversion 4Competition 95Returns 22Price range 30Avg price 72Brand share 10Review moat 54Quality gap 24
**Market size**
**Incredible****$2.4M**
$2.4M/yr · 7.6M searches
**Competition**
**Incredible****19%**
top-5 click share — an open shelf
**Avg price**
**Good****$110.10**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,335.22**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.2%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$14.18–$294.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is michael kors profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, michael kors is a $2.4M/yr Amazon United States market (7.6M searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **michael kors market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **30K–40K**
- avg 100–250/product
- **Revenue / yr**
- **$3.3M–$4.4M**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#1,685**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **6.6%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **152 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**19%**
Top 20: 40%
**Open market**
**3%**
- Michael Kors73% - Versace11% - Tory Burch6% - Coach5% - FEISEDY1% - Ralph Lauren1% - Open — no brand owns it (5 brands, 3%)
## **michael kors demand & seasonality**
Weekly Amazon search volume, last 39 weeks — +6.2% search growth over the last 90 days.
225K175KBlack Friday '25Spike '26Oct '25Nov '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/michael-kors/trend)
## **Top michael kors search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **michael kors**2.8M/yr+14.3%0.1% conv. - **michael kors wallet**776K/yr-27.8%0.2% conv. - **mk handbags on sale**595K/yr+3.6%0.1% conv. - **versace sunglasses for women**356K/yr+15.6%0.3% conv. - **coach sunglasses women**260K/yr+33.1%0.2% conv. - **michael kors sunglasses for women**225K/yr+25.6%0.7% conv. - **tory burch sunglasses for women**283K/yr-12.2%0.1% conv. - **versace sunglasses**201K/yr+14.9%0.3% conv. - **michael kors wallets for women**289K/yr-19.7%0.2% conv. - **designer**217K/yr-0.3%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/michael-kors/search-terms)
## **Top michael kors products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$49K4%$97K6%$146K8%$194K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Michael Kors MK2024 Adrianna II Sunglasses Black/Light Grey Gradient 57 mm**Michael Kors**$58.04**4.7★8,749 rev](https://www.amazon.com/dp/B01HYW1U8M) [2**Michael Kors Womens Jet Set Small Phone Crossbody Bag Gold-Tone Hardware/Brown/Acorn**Michael Kors**$117.08**4.6★503 rev](https://www.amazon.com/dp/B0D33XY9Z3) [3**Michael Kors Jet Set Large Crossbody Gold-Tone Hardware/Vanilla One Size**Michael Kors**$66.57**4.7★23,334 rev](https://www.amazon.com/dp/B097F22XKY) [4**Michael Kors MK2024 Adrianna II Sunglasses Dark Tortoise/Brown Gradient 57 mm**Michael Kors**$60.37**4.7★8,749 rev](https://www.amazon.com/dp/B01M12I8UU) [5**Michael Kors Jet Set Large Crossbody Gold-Tone Hardware/Brown One Size**Michael Kors**$82.00**4.7★23,334 rev](https://www.amazon.com/dp/B097DD3G8G)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Tory Burch Womens Miller Square Sunglasses Black One Size**Tory Burch**$181.48**0 rev9mo ago](https://www.amazon.com/dp/B0FR5YG2WL) [**COACH HC8434U Universal Fit Sunglasses Black/Grey Solid 53 mm**Coach**$119.87**38 rev10mo ago](https://www.amazon.com/dp/B0FFPMG8W7) [**Michael Kors Jet Set Small Zip Around Card Case Silver-Tone Hardware/Signature Coated Twill/Rosewood**Michael Kors**$55.02**650 rev11mo ago](https://www.amazon.com/dp/B0FM17BM62) [**Michael Kors MK2242D Pearl River Sunglasses Black/Dark Grey Gradient 56 mm**Michael Kors**$60.37**21 rev1y ago](https://www.amazon.com/dp/B0DQF7FHJN) [**Michael Kors Womens Jet Set Charm Medium Top-Zip Wristlet Gold-Tone Hardware/Safari Green**Michael Kors**$39.35**728 rev1y ago](https://www.amazon.com/dp/B0DQ2HQGST)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tory Burch Womens Miller Square Sunglasses Black One Size**Tory Burch**$181.48**0.0★**▲ 68%**](https://www.amazon.com/dp/B0FR5YG2WL) [**Michael Kors Jet Set Small Zip Around Card Case Silver-Tone Hardware/Signature Coated Twill/Rosewood**Michael Kors**$55.02**4.7★**▲ 48%**](https://www.amazon.com/dp/B0FM17BM62) [**Michael Kors Womens Jet Set Charm Medium Top-Zip Wristlet Gold-Tone Hardware/Safari Green**Michael Kors**$39.35**4.7★**▲ 43%**](https://www.amazon.com/dp/B0DQ2HQGST) [**Michael Kors Jet Set Small Zip Around Card Case Gold-Tone Hardware/Vanilla/Acorn**Michael Kors**$68.34**4.7★**▲ 36%**](https://www.amazon.com/dp/B07YCP87C2) [**Michael Kors Jet Set Large Crossbody Gold-Tone Hardware/Brown One Size**Michael Kors**$82.00**4.7★**▲ 31%**](https://www.amazon.com/dp/B097DD3G8G)
**~~View all trending →~~**
## **What reviews say buyers love and hate about michael kors**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**20%
*“Good fit”*
**Quality-Overall**19%
*“Great price for quality”*
**Value For Money**10%
*“Worth it”*
**Shape/Style**9%
*“Love the style”*
**Comfort-Overall**7%
*“So comfortable”*
**Color**6%
*“Love the color”*
**Advertised Vs Actual Product**6%
*“They are just what I wanted”*
**Design-Overall**4%
*“Also the design is so cute”*
**Durability**3%
*“They seem durable”*
**Weight Light**3%
*“not flimsy or too lightweight”*
### **What buyers complain about **
**Size-Overall**40%
*“Smaller than expected”*
**Quality-Overall**9%
*“Not well made”*
**Color**7%
*“Color is not what it seems”*
**Value For Money**5%
*“Waste of my money”*
**Leather Quality**4%
*“the leather was puckering on both sides of the snap flap”*
**Strength**2%
*“are very delicate”*
**Durability**2%
*“Not Durable”*
**Product Condition**2%
*“It was obviously a previously used item”*
**Shape/Style**2%
*“I dont like the style”*
**Zipper Quality**2%
*“Defective zipper”*
### **Top return reasons **
**Size-Overall**61%
**Color**6%
**Shape/Style**6%
**Advertised Vs Actual Product**5%
**Value For Money**3%
**Quality-Overall**3%
**Material Quality**2%
**Product Condition**2%
**Width**2%
**Length**1%
## **Common michael kors questions**
- **Is michael kors profitable to sell on Amazon United States?**
- The niche generates $2.4M/yr across 127 tracked products. 17 of 33 products launched in the last 360 days are still selling. 90-day search growth is +6.2%. Flapen's verdict: Skip it (47/100).
- **How competitive is the michael kors niche?**
- 11 brands and 35 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in michael kors?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 5.8% — above our launch gate.
- **What does it cost to enter the michael kors niche?**
- Listings span $14.18–$294.77; the average listing price is $110.10 (sweet spot $15–$100). The average incumbent carries 1,335 reviews — the moat a new listing must climb.
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