---
title: "Metal Badge Holder — $3K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/metal-badge-holder"
last_updated: "2026-08-12T11:01:04.325Z"
locale: en
meta:
description: "Amazon product research for metal badge holder: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for metal badge holder: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Metal Badge Holder — $3K/mo Amazon US Product Research"
---
# **Metal Badge Holder**
**Skip it**
A small market ($40K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 59Conversion 35Competition 60Returns 67Price range 80Avg price 87Brand share 28Review moat 25Quality gap 37
**Avg price**
**Great****$19.74**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.06–$59.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.3%**
return rate — above 5% kills the launch gate
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Good****+34.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,411.34**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$40K**
$40K/yr · 72K searches
## **Is metal badge holder profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, metal badge holder is a $40K/yr Amazon United States market (72K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in May. Verdict: Skip it — 46/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **metal badge holder market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **$59K–$79K**
- units × avg price
- **Conversion rate**
- **2.8%**
- **Avg BSR**
- **#1,089**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **62%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **180 days**
## **Competition: brands, sellers & click share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 90%
**Open market**
**10%**
- GOVO68% - IVYRISE8% - Oaridey5% - WELUCK5% - MNGARISTA2% - COOKOOKY2% - Open — no brand owns it (9 brands, 10%)
## **metal badge holder demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +34.9% search growth over the last 90 days.
2K2KPrime Day '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/metal-badge-holder/trend)
## **Top metal badge holder search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **govo badge holder**18K/yr+121.1%4.3% conv. - **metal badge holder**23K/yr-20.5%2.5% conv. - **govo**9K/yr+242.5%2.3% conv. - **metal id badge holder**10K/yr-14.5%2.4% conv. - **aluminum badge holder**7K/yr-4.2%2.9% conv. - **badge holder metal**5K/yr+5.3%2.6% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/metal-badge-holder/search-terms)
## **Top metal badge holder products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$6K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**GOVO T4 Badge Holder/Wallet - Durable Polycarbonate ID/Credit Holder with Metal Clip and 4 Cards Slot (Holds 1to 4 Cards) Black**GOVO**$17.76**4.6★22,985 rev](https://www.amazon.com/dp/B07C2439BH) [2**GOVO T6X Badge Holder/Wallet Vertical Version Holds 1-8 Cards**GOVO**$25.19**4.8★14 rev](https://www.amazon.com/dp/B0D7KH198Z) [3**GOVO T4 Badge Holder No-Clip Version - Durable Polycarbonate ID Card Holder Holds 1 to 4 Cards (Black)**GOVO**$12.96**4.7★4,608 rev](https://www.amazon.com/dp/B07X52C1C8) [4**Aluminum GOVO Badge Holder/Wallet_ Durable ID Card Holder with Metal Clip and 4 Cards Slot (Black)**GOVO**$32.10**4.7★2,939 rev](https://www.amazon.com/dp/B07LGBX2JC) [5**Aluminum Badge Holder with Detachable Neck Lanyard/Strap for ID Card Working Card Name Tag (Silver)**IVYRISE**$7.00**4.3★660 rev](https://www.amazon.com/dp/B01M6WFS6H)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GOVO T6X Badge Holder/Wallet Horizontal Version Holds 1-8 Cards (Black with Clip)**GOVO**$25.40**16 rev10mo ago](https://www.amazon.com/dp/B0FN954NPC) [**GOVO T1 Retractable Keychain 9.5 Oz Force 34 Steel Cable (Black 1 Pack)**GOVO**$13.20**104 rev10mo ago](https://www.amazon.com/dp/B0FN5V7WX8) [**GOVO T1 Retractable Keychain 9.5 Oz Force 34 Steel Cable (Black/Red 2 Pack)**GOVO**$22.40**104 rev10mo ago](https://www.amazon.com/dp/B0FN6L3G3S) [**WSJSKMWQ ID Badge Holder Durable Heavy Duty Aluminum Card Holder Metal Money Clip Holds 15 Cards for Work Police Outdoor (Black)**WSJSKMWQ**$15.91**32 rev1y ago](https://www.amazon.com/dp/B0F444NW6Y) [**Aluminum Badge Holder Metal ID Badge Holder with Lanyard Portable Wallet with Clip and 4 Cards Slot for Business Office Work Police Outdoor Gift**WELUCK**$23.52**26 rev1y ago](https://www.amazon.com/dp/B0F2RYPYL6)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**typecase Tactical Wallet for Men Card Holder: Pop Up Card Case Genuine Leather Smart RFID Blocking Slim Minimalist Thin Front Pocket - 9-13 Card Capacitiy ID Window Money Clip (Brown)**typecase**$36.06**4.5★**▲ 142%**](https://www.amazon.com/dp/B0D2GRYLL8) [**GOVO T6X Badge Holder/Wallet Vertical Version Holds 1-8 Cards**GOVO**$25.19**4.8★**▲ 138%**](https://www.amazon.com/dp/B0D7KH198Z) [**GOVO T6X Badge Holder/Wallet Horizontal Version Holds 1-8 Cards (Black with Clip)**GOVO**$25.40**4.8★**▲ 122%**](https://www.amazon.com/dp/B0FN954NPC) [**GOVO T1 Retractable Keychain 9.5 Oz Force 34 Steel Cable (Black/Red 2 Pack)**GOVO**$22.40**4.7★**▲ 120%**](https://www.amazon.com/dp/B0FN6L3G3S) [**Wisdompro 2 Pack of 23 inch Durable Round Cord Heavy Duty Lanyard with Safety Breakaway Buckle Detachable Buckle and Metal Hook for ID Card Badge Holder and Keys - Black and Army Green**Wisdompro**$11.79**4.6★**▲ 119%**](https://www.amazon.com/dp/B08CRL2DFX)
**~~View all trending →~~**
## **What reviews say buyers love and hate about metal badge holder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**21%
*“Excellent product”*
**Strength**10%
*“Solid product”*
**Durability**10%
*“Durable material”*
**Value For Money**6%
*“Fair price”*
**Advertised Vs Actual Product**5%
*“As described”*
**Ease Of Use**4%
*“Easy to use”*
**Pockets/Compartments**4%
*“perfect size for your pocket”*
**Size-Overall**4%
*“Perfect size”*
**Design-Overall**4%
*“well constructed”*
**Sliding/Retract Mechanism**3%
*“the retractable works great”*
### **What buyers complain about **
**Durability**27%
*“Broke in a week”*
**Quality-Overall**7%
*“Not well made”*
**Size-Overall**6%
*“Way to small”*
**Weight Heavy**5%
*“Heavy & Bulky”*
**Sliding/Retract Mechanism**5%
*“Stopped retracting”*
**Ease Of Use**3%
*“Almost impossible to get off”*
**Strength**3%
*“Not heavy duty”*
**Material Quality**3%
*“poor cover materials”*
**Thickness**2%
*“Slightly thicker than some retractable tethers”*
**Value For Money**2%
*“Overpriced”*
### **Top return reasons **
**Size-Overall**37%
**Weight Heavy**14%
**Advertised Vs Actual Product**7%
**Functionality-Overall**7%
**Quality-Overall**3%
**Pockets/Compartments**3%
**Defective Material/Parts**2%
**Material Quality**2%
**Value For Money**2%
**Shape/Style**2%
## **Common metal badge holder questions**
- **Is metal badge holder profitable to sell on Amazon United States?**
- The niche generates $40K/yr across 29 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +34.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the metal badge holder niche?**
- 15 brands and 17 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in metal badge holder?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 2.3%.
- **When does demand for metal badge holder peak?**
- Demand peaks in May; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the metal badge holder niche?**
- Listings span $5.06–$59.89; the average listing price is $19.74 (sweet spot $15–$100). The average incumbent carries 4,411 reviews — the moat a new listing must climb.
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