---
title: "Merrell — $55K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/merrell"
last_updated: "2026-08-12T08:06:12.173Z"
locale: en
meta:
description: "Amazon product research for merrell: $55K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for merrell: $55K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Merrell — $55K/mo Amazon US Product Research (2026)"
---
# **Merrell**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 67Growth 44Conversion 4Competition 96Returns 6Price range 42Avg price 81Brand share 29Review moat 25Quality gap 52
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Avg price**
**Great****$82.82**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$656K**
$656K/yr · 2.7M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+14.8%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$35.77–$189.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****4,433.79**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****10.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is merrell profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, merrell is a $656K/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **merrell market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 0–100/product
- **Revenue / yr**
- **$663K–$828K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#581**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **140 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**15 **▲rising
**Sellers**
**188**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**15%**
Top 20: 36%
**Open market**
**9%**
- Merrell63% - Columbia7% - SHULOOK6% - Amazon Essentials6% - NORTIV 85% - OL OUTJET LEGEND4% - Open — no brand owns it (9 brands, 9%)
## **merrell demand & seasonality**
Weekly Amazon search volume, last 58 weeks — +14.8% search growth over the last 90 days.
90K70KPrime Day '25Spike '25Black Friday '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/merrell/trend)
## **Top merrell search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **merrell**454K/yr+14.6%0.0% conv. - **merrell moab 3 men**376K/yr+13.0%0.3% conv. - **waterproof hiking shoes men**181K/yr+63.8%0.2% conv. - **mens waterproof hiking shoes**142K/yr+79.8%0.1% conv. - **merrell hiking shoes men**217K/yr-10.7%0.2% conv. - **merrell shoes**189K/yr+5.4%0.0% conv. - **merrell moab 3**137K/yr+50.9%0.2% conv. - **merrills shoes for men**187K/yr-11.0%0.2% conv. - **mens merrell shoes**143K/yr+13.2%0.1% conv. - **merrell moab**120K/yr+13.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/merrell/search-terms)
## **Top merrell products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$13K4%$26K6%$39K8%$52K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**SHULOOK Mens Waterproof Hiking Boots Non-Slip Lightweight Mid Top Ankle Boot Breathable Hiker Trekking Shoes**SHULOOK**$41.67**4.4★1,383 rev](https://www.amazon.com/dp/B09L47W128) [2**OL OUTJET LEGEND Mens Waterproof Hiking Shoes Leather Comfortable Lightweight Anti-Slip Outdoor Walking Work Sneakers Black**OL OUTJET LEGEND**$39.24**4.3★1,080 rev](https://www.amazon.com/dp/B0CC326DZB) [3**Merrell Mens Moab 3 Hiking Shoe Walnut 11 Medium**Merrell**$95.82**4.6★14,615 rev](https://www.amazon.com/dp/B098KH1P14) [4**Merrell Mens Moab 3 Hiking Shoe Walnut 13 Medium**Merrell**$105.30**4.6★14,615 rev](https://www.amazon.com/dp/B098KG9QH9) [5**Merrell Mens Moab 3 Hiking Shoe Black Night 10 Medium**Merrell**$83.89**4.6★14,615 rev](https://www.amazon.com/dp/B098KJ1KMS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Tan Multi 9**Amazon Essentials**$35.77**164 rev3mo ago](https://www.amazon.com/dp/B0FNS47NBR) [**Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Tan Multi 7**Amazon Essentials**$36.07**164 rev3mo ago](https://www.amazon.com/dp/B0FNS1QR3P) [**MOAB 3 MID WATERPROOF**Merrell**$169.84**5,048 rev11mo ago](https://www.amazon.com/dp/B0FJTMJB51) [**Merrell Unisex Kids Moab FST (Little Kid/Big Kid) Blue/Red 3 Little Kid Medium**Merrell**$49.22**33 rev1y ago](https://www.amazon.com/dp/B0F1CNNYKV) [**Merrell Mens Moab Speed 2 Waterproof Carbon Fiber Work Construction Shoe Light Brown 14 Wide**Merrell**$127.41**41 rev1y ago](https://www.amazon.com/dp/B0DKTJX75Y)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Merrell Mens Moab Speed 2 Waterproof Carbon Fiber Work Construction Shoe Light Brown 14 Wide**Merrell**$127.41**4.3★**▲ 54%**](https://www.amazon.com/dp/B0DKTJX75Y) [**MOAB 3 MID WATERPROOF**Merrell**$169.84**4.5★**▲ 54%**](https://www.amazon.com/dp/B0FJTMJB51) [**Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Tan Multi 7**Amazon Essentials**$36.07**4.0★**▲ 53%**](https://www.amazon.com/dp/B0FNS1QR3P) [**Amazon Essentials Mens Waterproof Hiking Shoes with Memory Foam Insole Tan Multi 9**Amazon Essentials**$35.77**4.0★**▲ 53%**](https://www.amazon.com/dp/B0FNS47NBR) [**Merrell Unisex Kids Moab FST (Little Kid/Big Kid) Blue/Red 3 Little Kid Medium**Merrell**$49.22**4.9★**▲ 53%**](https://www.amazon.com/dp/B0F1CNNYKV)
**~~View all trending →~~**
## **What reviews say buyers love and hate about merrell**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**25%
*“Incredibly comfortable”*
**Size-Overall**15%
*“The fit is accurate”*
**Quality-Overall**10%
*“Excellent product”*
**Value For Money**6%
*“Good for the price”*
**Water Resistance**6%
*“Waterproof Great”*
**Exercise/Sports Suitability**5%
*“Nice Hiking Boot”*
**Durability**5%
*“They seem to hold up well”*
**Heel Support**2%
*“There is a bit of a spring in the heel provided by them, which is a nice little bonus”*
**Grippers/Spikes/Cleats**1%
*“grippy sole to protect your feet”*
**Strength**1%
*“the shoe is very sturdy”*
### **What buyers complain about **
**Size-Overall**13%
*“Runs large”*
**Water Resistance**9%
*“no waterproofing”*
**Durability**7%
*“I mean literally falling apart”*
**Comfort-Overall**6%
*“Uncomfortable right out of the box”*
**Quality-Overall**4%
*“Not as good of a quality as expected”*
**Value For Money**4%
*“Waste of money”*
**Pain Relief-Overall**3%
*“causing my toe to rub A LOT”*
**Hard Feel**3%
*“Hard as a rock”*
**Weight Heavy**3%
*“They are a bit heavy compared to other hiking shoes”*
**Cushion**3%
*“Poor cushioning”*
### **Top return reasons **
**Size-Overall**29%
**Feet Fit**25%
**Length**14%
**Width**12%
**Comfort-Overall**4%
**Color**3%
**Advertised Vs Actual Product**2%
**Weight Heavy**2%
**Arch Support**1%
**Shape/Style**1%
## **Common merrell questions**
- **Is merrell profitable to sell on Amazon United States?**
- The niche generates $656K/yr across 173 tracked products. 5 of 29 products launched in the last 360 days are still selling. 90-day search growth is +14.8%. Flapen's verdict: Skip it (47/100).
- **How competitive is the merrell niche?**
- 15 brands and 188 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in merrell?**
- Top complaints mined from reviews: Size-Overall, Water Resistance, Durability. The return rate is 10.4% — above our launch gate.
- **When does demand for merrell peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the merrell niche?**
- Listings span $35.77–$189.32; the average listing price is $82.82 (sweet spot $15–$100). The average incumbent carries 4,434 reviews — the moat a new listing must climb.
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