---
title: "Merrell Shoes for Kids — $3K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/merrell-shoes-for-kids"
last_updated: "2026-08-12T10:57:50.251Z"
locale: en
meta:
description: "Amazon product research for merrell shoes for kids: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for merrell shoes for kids: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Merrell Shoes for Kids — $3K/mo Amazon US Product Research"
---
# **Merrell Shoes for Kids**
**Skip it**
Weak search conversion (0.3%) — this niche doesn't clear our bar today.
Market size 10Growth 52Conversion 3Competition 98Returns 47Price range 87Avg price 95Brand share 41Review moat 38Quality gap 43
**Competition**
**Incredible****8%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$39.05**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.36–$68.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+23.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****3.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,706.65**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$41K**
$41K/yr · 374K searches
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
## **Is merrell shoes for kids profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, merrell shoes for kids is a $41K/yr Amazon United States market (374K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Aug. Verdict: Skip it — 49/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **merrell shoes for kids market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$49K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#2,023**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **94%**
- **Out of stock**
- **13.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **147 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.
**Brands**
**41 **▲rising
**Sellers**
**106**
**Top-5 brand share**
**80%**
Top 20: 96%
**Top-5 click share**
**8%**
Top 20: 24%
**Open market**
**30%**
- Merrell46% - Mishansha15% - Saucony3% - KEEN2% - Columbia2% - UOVO2%
## **merrell shoes for kids demand & seasonality**
Weekly Amazon search volume, last 75 weeks — +23.8% search growth over the last 90 days.
13K8KSpike '25Prime Day '25Black Friday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Aug · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/merrell-shoes-for-kids/trend)
## **Top merrell shoes for kids search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **merrell shoes for kids**107K/yr+8.3%0.2% conv. - **toddler hiking**20K/yr+53.9%0.4% conv. - **kids trail running shoes**21K/yr+71.6%0.1% conv. - **merrell kids**26K/yr+25.4%0.1% conv. - **kids trail shoes**18K/yr+38.6%0.2% conv. - **merrell kids shoes**23K/yr+25.3%0.2% conv. - **girls outdoor shoes**14K/yr+63.7%0.1% conv. - **kids merrell shoes**17K/yr+18.8%0.2% conv. - **boys outdoor shoes**19K/yr+24.7%0.0% conv. - **kids outdoor shoes**9K/yr+69.7%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/merrell-shoes-for-kids/search-terms)
## **Top merrell shoes for kids products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$4092%$8173%$1K4%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mishansha Kids Hiking Shoes Girls Boys Toddler Outdoor Sneakers Anti-Collision Trail Running Shoe for Trekking Walking Climbing**Mishansha**$29.26**4.4★7,530 rev](https://www.amazon.com/dp/B083DVVRT2) [2**Merrell Boys Trail Chaser JR Shoe gunsmoke 5 Medium US Toddler**Merrell**$25.51**4.5★9,804 rev](https://www.amazon.com/dp/B077T5FVCQ) [3**Merrell Unisex Kids Moab FST (Little Kid/Big Kid) White/Teal 13 Little Kid Medium**Merrell**$51.23**4.9★33 rev](https://www.amazon.com/dp/B0FMZJ5N2W) [4**Moab Speed 2 Low Waterproof**Merrell**$47.67**4.3★109 rev](https://www.amazon.com/dp/B0CN33PL4D) [5**Merrell Unisex Kids Moab FST (Little Kid/Big Kid) Blue/Red 5 Big Kid Medium**Merrell**$57.55**4.9★33 rev](https://www.amazon.com/dp/B0F1CKRSR1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Merrell Unisex Kids Moab FST (Little Kid/Big Kid) White/Teal 13 Little Kid Medium**Merrell**$51.23**33 rev10mo ago](https://www.amazon.com/dp/B0FMZJ5N2W) [**Merrell Unisex Kids Moab FST (Little Kid/Big Kid) White/Teal 2 Little Kid Medium**Merrell**$52.18**33 rev10mo ago](https://www.amazon.com/dp/B0FMZSYZMJ) [**CENNID Kids Waterproof Sneakers for Boys Girls Walking Running Tennis Lightweight Sport Shoes Black 13 Little Kid**CENNID**$33.83**102 rev11mo ago](https://www.amazon.com/dp/B0FKG17QNJ) [**LeIsfIt Kids Barefoot Shoes Boys Girls Wide Sneakers Kids Anti-Slip Hiking Shoes Lightweight Sneakers for Toddler Little Big Kid ArmyGreen 2 Big Kid**LeIsfIt**$19.20**1,131 rev1y ago](https://www.amazon.com/dp/B0F7KLSVSZ) [**Merrell Unisex Kids Moab FST (Little Kid/Big Kid) Blue/Red 5 Big Kid Medium**Merrell**$57.55**33 rev1y ago](https://www.amazon.com/dp/B0F1CKRSR1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Merrell Unisex Kids Moab FST (Little Kid/Big Kid) White/Teal 2 Little Kid Medium**Merrell**$52.18**4.9★**▲ 58%**](https://www.amazon.com/dp/B0FMZSYZMJ) [**Merrell Unisex Kids Moab FST (Little Kid/Big Kid) White/Teal 13 Little Kid Medium**Merrell**$51.23**4.9★**▲ 57%**](https://www.amazon.com/dp/B0FMZJ5N2W) [**Moab Speed 2 Low Waterproof**Merrell**$47.67**4.3★**▲ 56%**](https://www.amazon.com/dp/B0CN33PL4D) [**Merrell Unisex Kids Moab FST (Little Kid/Big Kid) Blue/Red 2 Little Kid Medium**Merrell**$53.91**4.9★**▲ 56%**](https://www.amazon.com/dp/B0F1CNJ8Z2) [**Merrell Unisex Kids Moab FST (Little Kid/Big Kid) Blue/Red 5 Big Kid Medium**Merrell**$57.55**4.9★**▲ 54%**](https://www.amazon.com/dp/B0F1CKRSR1)
**~~View all trending →~~**
## **What reviews say buyers love and hate about merrell shoes for kids**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**12%
*“Cute and comfy”*
**Size-Overall**10%
*“Good fit”*
**Quality-Overall**8%
*“Excellent quality”*
**Pest/Insect Control**6%
*“most importantly does repel mosquitoes”*
**Durability**6%
*“Durable and comfortable”*
**Fun/Entertainment Experience**5%
*“Great toy”*
**Gifting Purpose**4%
*“Fun gift”*
**Value For Money**4%
*“Great shoe at a great price”*
**Color**3%
*“The color is vibrant”*
**Smell**2%
*“Strong-smelling, works great”*
### **What buyers complain about **
**Durability**10%
*“Falling apart after a few weeks”*
**Quality-Overall**9%
*“Not quality as promised”*
**Size-Overall**9%
*“runs too big”*
**Pest/Insect Control**8%
*“Still got bitten by mosquitos”*
**Functionality-Overall**8%
*“Didnt work”*
**Value For Money**7%
*“Waste of Money”*
**Water Resistance**3%
*“they started getting water in”*
**Strap/String Quality**3%
*“Strap broke after 2 months”*
**Adhesion/Stickiness**3%
*“Stickiness and adhesive”*
**Smell**2%
*“The smell is awful”*
### **Top return reasons **
**Size-Overall**39%
**Feet Fit**30%
**Length**12%
**Width**6%
**Advertised Vs Actual Product**2%
**Color**1%
**Value For Money**1%
**Comfort-Overall**1%
**Functionality-Overall**1%
**Product Condition**1%
## **Common merrell shoes for kids questions**
- **Is merrell shoes for kids profitable to sell on Amazon United States?**
- The niche generates $41K/yr across 330 tracked products. 11 of 51 products launched in the last 360 days are still selling. 90-day search growth is +23.8%. Flapen's verdict: Skip it (49/100).
- **How competitive is the merrell shoes for kids niche?**
- 41 brands and 106 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in merrell shoes for kids?**
- Top complaints mined from reviews: Durability, Quality-Overall, Size-Overall. The return rate is 3.2%.
- **When does demand for merrell shoes for kids peak?**
- Demand peaks in Aug; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the merrell shoes for kids niche?**
- Listings span $9.36–$68.80; the average listing price is $39.05 (sweet spot $15–$100). The average incumbent carries 2,707 reviews — the moat a new listing must climb.
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