---
title: "Merrell Sandals for Women — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/merrell-sandals-for-women"
last_updated: "2026-08-12T10:06:08.500Z"
locale: en
meta:
description: "Amazon product research for merrell sandals for women: $35K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for merrell sandals for women: $35K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Merrell Sandals for Women — Amazon US Product Research"
---
# **Merrell Sandals for Women**
**Worth a look**
Shows a fragmented shelf (top 5 take 11% of clicks), but high returns (14.6%) keeps it on the watch list.
Market size 56Growth 96Conversion 5Competition 97Returns 0Price range 70Avg price 89Brand share 17Review moat 23Quality gap 52
**Competition**
**Incredible****11%**
top-5 click share — an open shelf
**Growth**
**Incredible****+134.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$61.16**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$24.33–$133.08**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$421K**
$421K/yr · 1.8M searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,286.76**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****14.6%**
return rate — above 5% kills the launch gate
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is merrell sandals for women profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, merrell sandals for women is a $421K/yr Amazon United States market (1.8M searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Apr–May–Jul–Aug. Verdict: Worth a look — 54/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **merrell sandals for women market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$306K–$367K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#186**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **147 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.
**Brands**
**21 **▲rising
**Sellers**
**165**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**11%**
Top 20: 32%
**Open market**
**5%**
- KEEN48% - Merrell21% - UBFEN11% - Viakix7% - Dannto6% - shevalues2% - Open — no brand owns it (15 brands, 5%)
## **merrell sandals for women demand & seasonality**
Weekly Amazon search volume, last 54 weeks — +134.5% search growth over the last 90 days.
60K40KPrime Day '25Spike '26Prime Day '26 seasonJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Apr, May, Jul, Aug · busiest ÷ quietest = 12.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/merrell-sandals-for-women/trend)
## **Top merrell sandals for women search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **keen sandals for women**596K/yr+147.9%0.2% conv. - **merrell sandals for women**463K/yr+132.9%0.2% conv. - **keen sandals**137K/yr+125.1%0.1% conv. - **merrill sandals women**93K/yr+190.6%0.2% conv. - **merrell sandals**65K/yr+158.9%0.1% conv. - **keen womens sandals**67K/yr+127.7%0.2% conv. - **womens keen sandals**61K/yr+117.3%0.2% conv. - **keens womens sandals**41K/yr+197.6%0.2% conv. - **keen sandals women**40K/yr+131.4%0.1% conv. - **womens merrell sandals**32K/yr+116.9%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/merrell-sandals-for-women/search-terms)
## **Top merrell sandals for women products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$4K2%$8K3%$13K4%$17K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**KEEN Womens Whisper Closed Toe Durable Comfortable Easy On Washable Adventure Sandals Taupe/Coral 8**KEEN**$72.86**4.5★24,925 rev](https://www.amazon.com/dp/B07T8PZHM7) [2**UBFEN Womens Hiking Comfort Sport Sandals Beach Vacation Camping Casual Sport Sandals with Adjustable Straps and Arch Support Size US 10 Gray Mint**UBFEN**$39.27**4.6★9,309 rev](https://www.amazon.com/dp/B0B8NSRH5S) [3**shevalues Hiking Sandals for Women Comfortable Outdoor Walking Sport Sandal with Adjustable Straps and Arch Support Navy 38**shevalues**$29.48**4.5★416 rev](https://www.amazon.com/dp/B0G5YZCVZ6) [4**KEEN Womens Newport H2 Closed Toe Water Sandals Monochrome/Granite Green 8**KEEN**$72.63**4.5★13,011 rev](https://www.amazon.com/dp/B0D5TW8S6K) [5**Viakix Womens Sport Sandal Comfortable Athletic Stylish Hiking Shoes with Arch Support Outdoors Walking Water River Trekking Sandstone 8**Viakix**$47.47**4.5★5,224 rev](https://www.amazon.com/dp/B0FHMN76BB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**shevalues Hiking Sandals for Women Comfortable Outdoor Walking Sport Sandal with Adjustable Straps and Arch Support Navy 38**shevalues**$29.48**416 rev7mo ago](https://www.amazon.com/dp/B0G5YZCVZ6) [**Viakix Womens Sport Sandal Comfortable Athletic Stylish Hiking Shoes with Arch Support Outdoors Walking Water River Trekking Sandstone 8**Viakix**$47.47**5,224 rev12mo ago](https://www.amazon.com/dp/B0FHMN76BB) [**Viakix Womens Walking Sandals: Cute Stylish Comfy Athletic Sport Outdoor Hiking Sandal for Trekking Water Wide Width Beach Beige 8**Viakix**$56.05**162 rev1y ago](https://www.amazon.com/dp/B0FHL2Y3KJ) [**Merrell Womens Terran Post II Sandal Blue Smoke 9**Merrell**$59.92**7,164 rev1y ago](https://www.amazon.com/dp/B00YFH98MK) [**Merrell Womens Harbor Backstrap Sandal Tan Rose 8 M**Merrell**$65.02**389 rev1y ago](https://www.amazon.com/dp/B0D4Z3RXW4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**KEEN Newport Slide Timberwolf/Tarragon 8.5 B (M)**KEEN**$68.36**4.4★**▲ 19%**](https://www.amazon.com/dp/B0B4VZ2KMZ) [**KEEN Womens Newport H2 Closed Toe Water Sandals Monochrome/Granite Green 8**KEEN**$72.63**4.5★**▲ 18%**](https://www.amazon.com/dp/B0D5TW8S6K) [**Merrell Womens Harbor Backstrap Sandal Tan Rose 8 M**Merrell**$65.02**4.3★**▲ 17%**](https://www.amazon.com/dp/B0D4Z3RXW4) [**KEEN Womens Rose Casual Closed Toe Sandals**KEEN**$71.82**4.5★**▲ 17%**](https://www.amazon.com/dp/B008J4SA88) [**Merrell Womens Terran Post II Grey/Pink Sandal 10 M US**Merrell**$55.90**4.6★**▲ 17%**](https://www.amazon.com/dp/B08VLFG5JD)
**~~View all trending →~~**
## **What reviews say buyers love and hate about merrell sandals for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**42%
*“Very comfortable shoes”*
**Size-Overall**13%
*“Fit is accurate”*
**Exercise/Sports Suitability**4%
*“great for walking”*
**Quality-Overall**4%
*“Good quality”*
**Arch Support**3%
*“Arch support is great”*
**Value For Money**3%
*“Great value”*
**Color**2%
*“the colors are so cute”*
**Heel Support**2%
*“Perfect for small heeled folks too”*
**Strap/String Quality**2%
*“The straps are adjustable”*
**Shape/Style**2%
*“Cute style”*
### **What buyers complain about **
**Size-Overall**15%
*“Poor fit”*
**Strap/String Quality**10%
*“straps rub weird”*
**Arch Support**4%
*“Minimal arch support”*
**Comfort-Overall**4%
*“NOT COMFORTABLE”*
**Quality-Overall**3%
*“Not typical Keen quality”*
**Feet Fit**3%
*“They were a little loose in the toe area”*
**Color**3%
*“Only the color is fading a little”*
**Pain Relief-Overall**3%
*“I got severe ankle pain for these”*
**Width**2%
*“Too narrow - even though reads wider in description- no give”*
**Stretchability/Expandability/Elasticity**2%
*“Shoe stretched”*
### **Top return reasons **
**Feet Fit**25%
**Size-Overall**20%
**Width**13%
**Length**13%
**Comfort-Overall**6%
**Strap/String Quality**5%
**Color**3%
**Arch Support**3%
**Advertised Vs Actual Product**2%
**Ankle Support**2%
## **Common merrell sandals for women questions**
- **Is merrell sandals for women profitable to sell on Amazon United States?**
- The niche generates $421K/yr across 204 tracked products. 7 of 13 products launched in the last 360 days are still selling. 90-day search growth is +134.5%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the merrell sandals for women niche?**
- 21 brands and 165 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in merrell sandals for women?**
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Arch Support. The return rate is 14.6% — above our launch gate.
- **When does demand for merrell sandals for women peak?**
- Demand peaks in Apr–May–Jul–Aug; the busiest month runs 12.5× the quietest.
- **What does it cost to enter the merrell sandals for women niche?**
- Listings span $24.33–$133.08; the average listing price is $61.16 (sweet spot $15–$100). The average incumbent carries 7,287 reviews — the moat a new listing must climb.
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