---
title: "Merida Costume — $869/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/merida-costume"
last_updated: "2026-08-12T06:25:23.100Z"
locale: en
meta:
description: "Amazon product research for merida costume: $869/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for merida costume: $869/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Merida Costume — $869/mo Amazon US Product Research (2026)"
---
# **Merida Costume**
**Skip it**
A small market ($10K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 14Conversion 4Competition 74Returns 34Price range 83Avg price 95Brand share 45Review moat 25Quality gap 27
**Avg price**
**Incredible****$25.73**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.01–$50.27**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****78%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,207.09**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-22.4%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$10K**
$10K/yr · 123K searches
## **Is merida costume profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, merida costume is a $10K/yr Amazon United States market (123K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 35/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **merida costume market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$32K**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#12,496**
- **Page quality**
- **0%**
- **Prime**
- **91%**
- **Sponsored**
- **62%**
- **Out of stock**
- **13.4%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **161 days**
## **Competition: brands, sellers & click share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**78%**
Top 20: 100%
**Top-5 click share**
**41%**
Top 20: 86%
**Open market**
**16%**
- Disney34% - Ruikajia12% - Disguise12% - Dressy Daisy11% - GRACEART9% - Jurebecia6% - Open — no brand owns it (6 brands, 16%)
## **merida costume demand & seasonality**
Weekly Amazon search volume, last 89 weeks — -22.4% search growth over the last 90 days.
8K6KPrime Day '25Spike '25Spike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Sep, Oct · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/merida-costume/trend)
## **Top merida costume search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **merida costume for girls**51K/yr-23.2%0.9% conv. - **merida dress**21K/yr-19.4%0.6% conv. - **merida costume**26K/yr-6.9%0.2% conv. - **merida dress for girls**6K/yr-27.3%0.9% conv. - **brave costume for girls**12K/yr-45.3%0.4% conv. - **brave costume**6K/yr-25.4%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/merida-costume/search-terms)
## **Top merida costume products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3136%$6259%$93812%$1K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Disney Little Girls Princess Fantasy Nightgown Merida-Brave 3T**Disney**$19.65**4.8★21,893 rev](https://www.amazon.com/dp/B0B98WPQ7S) [2**Disney Little Girls Princess Fantasy Nightgown Merida-Brave 4T**Disney**$19.83**4.8★21,893 rev](https://www.amazon.com/dp/B0B996W58Q) [3**Disney Big Girls Princess Fantasy Nightgown Merida-Brave 6**Disney**$17.41**4.8★21,893 rev](https://www.amazon.com/dp/B0B98MTY69) [4**GRACEART Womens Renaissance Medieval Dress Green Princess Gown Long Sleeve Floor Length Costume for Halloween Cosplay Renaissance Festival**GRACEART**$41.33**4.5★111 rev](https://www.amazon.com/dp/B0BFPX23WT) [5**Ruikajia Brave Princess Cosplay Costume Brave Merida Dresses for Toddler (Blue 5T)**Ruikajia**$13.87**4.8★10 rev](https://www.amazon.com/dp/B08G4HFZ53)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Disney Store Official Princess Merida Halloween Costume for Kids - Disney Princess Dresses for Girls - Dress up Clothes for Pretend Play - Brave Costume - Size 5/6**Disney Store**$50.27**128 rev10mo ago](https://www.amazon.com/dp/B0FMZF91L4) [**Dressy Daisy Little Girls Princess Gown Medieval Costume Renaissance Dress Up for Halloween Birthday Party Cosplay Role Play Outfit Size 5-6**Dressy Daisy**$31.05**26 rev1y ago](https://www.amazon.com/dp/B0FGXST65P) [**Dressy Daisy Girls Princess Costume Gown Medieval Renaissance Dress Up Outfit for Halloween Cosplay Birthday Party Tea Photo Shoot Size 8-10**Dressy Daisy**$31.83**26 rev1y ago](https://www.amazon.com/dp/B0FGXVTMSN) [**GRACEART Womens Renaissance Medieval Dress Green Princess Gown Long Sleeve Floor Length Costume for Halloween Cosplay Renaissance Festival**GRACEART**$38.14**111 rev1y ago](https://www.amazon.com/dp/B0DZ29PV4T) [**AmzBarley Girls Nightgowns Princess Nightgown Pajamas Nightdress for Little Kids Nightie Sleepwear Flutter Sleeve Night Gown Sleep Dress Dark Green01 Size 6(5-6Years)**AmzBarley**$9.19**1,012 rev2y ago](https://www.amazon.com/dp/B0D8YH6C6J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Disney Little Girls Princess Fantasy Nightgown Pocahontas 4T**Disney**$19.74**4.8★**▲ 246%**](https://www.amazon.com/dp/B0B99H2WW6) [**Ruikajia Brave Princess Cosplay Costume Brave Merida Dresses for Toddler (Blue 7T)**Ruikajia**$15.93**4.8★**▲ 228%**](https://www.amazon.com/dp/B08G451GC2) [**Ruikajia Adult Women Princess Merida Brave Costume Halloween Cosplay Dress up Large**Ruikajia**$21.52**3.9★**▲ 220%**](https://www.amazon.com/dp/B0D41R3G75) [**Little Girls Princess Dress Merida Costume Dress Party Carnival Fancy Dress Hallowen Cosplay 6T**Choadam**$26.09**4.5★**▲ 216%**](https://www.amazon.com/dp/B083448FYG) [**Disney Big Girls Princess Fantasy Nightgown Merida-Brave 8**Disney**$18.78**4.8★**▲ 200%**](https://www.amazon.com/dp/B0B985T4N4)
**~~View all trending →~~**
## **What reviews say buyers love and hate about merida costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**35%
*“True to size”*
**Quality-Overall**27%
*“way higher quality than I expected”*
**Value For Money**11%
*“Price point was fantastic”*
**Material Quality**4%
*“The material was comfortable and good quality”*
**Advertised Vs Actual Product**4%
*“Exactly as pictured”*
**Comfort-Overall**3%
*“Beautiful and comfortable”*
**Color**3%
*“Vibrant color”*
**Wrinkle**2%
*“remaining free of wrinkles after many washes”*
**Warmth**1%
*“so good for warm weather”*
**Stitch/Finish/Polish**1%
*“great fabric/stitching quality”*
### **What buyers complain about **
**Stitch/Finish/Polish**13%
*“there are quite a few seams loose”*
**Ease Of Use**13%
*“probably hard for little kids to use”*
**Print Quality**13%
*“Cheap material and print”*
**Durability**10%
*“Merida would break this”*
**Product Condition**6%
*“since it looks repackaged”*
**Quality-Overall**6%
*“feels like such a waste of money for something so low quality”*
**Advertised Vs Actual Product**6%
*“They don't look like the ones in the pictures”*
**Size-Overall**6%
*“makes it fit smaller for us anyway”*
**Thickness**4%
*“It's very thin”*
**Mess Free**4%
*“so not the best option for messy brave girls”*
### **Top return reasons **
**Size-Overall**63%
**Length**6%
**Material Quality**5%
**Chest Fit**3%
**Advertised Vs Actual Product**3%
**Arm Fit**2%
**Stitch/Finish/Polish**2%
**Brightness/Shine/Glow**2%
**Value For Money**2%
**Waist Fit**1%
## **Common merida costume questions**
- **Is merida costume profitable to sell on Amazon United States?**
- The niche generates $10K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.4%. Flapen's verdict: Skip it (35/100).
- **How competitive is the merida costume niche?**
- 12 brands and 43 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 78% of demand.
- **What do buyers complain about in merida costume?**
- Top complaints mined from reviews: Stitch/Finish/Polish, Ease Of Use, Print Quality. The return rate is 4.3%.
- **When does demand for merida costume peak?**
- Demand peaks in Sep–Oct; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the merida costume niche?**
- Listings span $9.01–$50.27; the average listing price is $25.73 (sweet spot $15–$100). The average incumbent carries 4,207 reviews — the moat a new listing must climb.
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