---
title: "Mens Shorts — $7.7M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/mens-shorts"
last_updated: "2026-08-05T23:19:18.494Z"
locale: en
meta:
description: "Niche score 68/100 · $7.7M/yr market · 40.2M searches/yr · $20.86 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 68/100 · $7.7M/yr market · 40.2M searches/yr · $20.86 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Mens Shorts — $7.7M/yr Amazon US Niche (2026) - Flapen"
---
# **mens shorts**
**Launch it**
A $7.7M/yr market growing +89.2% this quarter with returns at 4.7% — clears our launch bar.
Market size 100Growth 87Conversion 12Competition 91Returns 29Price range 74Avg price 90Brand share 82Review moat 19Quality gap 47
**Market size**
**Incredible****$7.7M**
$7.7M/yr · 40.2M searches
**Competition**
**Great****24%**
top-5 click share — an open shelf
**Avg price**
**Great****$20.86**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+89.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Great****53%**
top-5 brand share — no brand owns this niche
**Price range**
**Good****$6.77–$38.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****15,863.08**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, mens shorts is a $7.7M/yr Amazon United States market (40.2M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Launch it — 68/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens shorts market data**
- **Units sold / yr**
- **300K–400K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$6.3M–$8.3M**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#94**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **127 days**
## **Competition & brand share**
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**92**
**Top-5 brand share**
**53%**
Top 20: 86%
**Top-5 click share**
**24%**
Top 20: 50%
**Open market**
**43%**
- Amazon Essentials20% - NY Threads10% - Wrangler Authentics8% - BALENNZ8% - JMIERR7% - Barjneel4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +89.2% search growth over the last 90 days.
2.3M1.8MHoliday '24Spike '25Prime Day '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 5.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/mens-shorts/trend)
## **Top mens shorts search terms**
- **mens shorts**10.0M/yr+127.6%0.5% conv. - **shorts**5.2M/yr+73.7%0.2% conv. - **shorts for men**2.0M/yr+329.5%0.6% conv. - **mens cargo shorts**2.1M/yr+142.5%0.2% conv. - **cargo shorts for men**1.8M/yr+134.0%0.2% conv. - **mens athletic shorts**1.6M/yr+98.5%1.0% conv. - **shorts men**2.5M/yr-8.7%0.6% conv. - **mens shorts casual**1.3M/yr+91.8%0.4% conv. - **men shorts**1.3M/yr+104.9%0.5% conv. - **gym shorts men**1.7M/yr+28.6%1.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/mens-shorts/search-terms)
## **Top mens shorts products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$154K4%$308K6%$462K8%$617K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BALENNZ Athletic Shorts for Men with Pockets and Elastic Waistband Quick Dry Activewear**BALENNZ**$22.72**4.6★32,754 rev](https://www.amazon.com/dp/B08JGBB9N1) [2**NY Threads Mens Athletic Shorts Quick Dry Loose-Fit Lightweight Running Workout Gym Shorts with Pockets Large Black**NY Threads**$6.77**4.5★5,599 rev](https://www.amazon.com/dp/B0BWNHZCCR) [3**Kinglaman 4 Pack Mens 2 in 1 Running Workout Shorts with Liner Gym Athletic Quick Dry Sport Shorts with Pockets 2 Black 1 Blue 1 Gray Large**Kinglaman**$35.40**4.5★1,798 rev](https://www.amazon.com/dp/B0DK9KTSKT) [4**Amazon Essentials Mens Athletic Basketball Gym Shorts Breathable Moisture Wicking Performance Tech Loose-Fit Training Shorts with Elastic Waist Pack of 2 Black/Olive XX-Large**Amazon Essentials**$13.25**4.6★76,073 rev](https://www.amazon.com/dp/B08JLCM6V8) [5**Wrangler Authentics Mens Classic Cargo Stretch Short Gunmetal 36**Wrangler Authentics**$22.75**4.6★9,735 rev](https://www.amazon.com/dp/B0BT51D747)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wrangler Authentics Mens Classic Cargo Stretch Short Gunmetal 36**Wrangler Authentics**$22.75**9,735 rev3mo ago](https://www.amazon.com/dp/B0BT51D747) [**Wrangler Authentics Mens Classic Relaxed Fit Stretch Cargo Short Grain Twill 34**Wrangler Authentics**$27.15**7,719 rev3mo ago](https://www.amazon.com/dp/B07HNWC5LC) [**Barjneel 4 Pack Gym Mens Shorts - Basketball Athletic Shorts with Pockets Fitness Clothing Black Workout Quick Dry Shorts**Barjneel**$15.61**628 rev8mo ago](https://www.amazon.com/dp/B0FZ9GFBMQ) [**JWJ 3 Pack Mens Athletic Gym Workout Shorts Lightweight Quick Dry 9 inch Inseam Running Shorts for Men Activewear Basketball Short with Zipper Pockets Black Dark Grey Army L**JWJ**$23.06**792 rev1y ago](https://www.amazon.com/dp/B0DPKDBZWJ) [**BALENNZ 7 Pack Mens Basketball Shorts with Pockets Mens Shorts Athletic Gym Workout Running Quick Dry Activewear 7AL**BALENNZ**$30.17**733 rev1y ago](https://www.amazon.com/dp/B0DWK9K7TP)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Lee mens Extreme Motion Crossroad Cargo Shorts Anthracite 38 US**Lee**$22.07**4.6★**▲ 27%**](https://www.amazon.com/dp/B078VZ2HVS) [**Shallowlulu Mens Cargo Hiking Shorts Water Resistant Quick Dry Lightweight Breathable Tactical Shorts with Nylon Belt(Grey 34W/10L)**Shallowlulu**$30.61**4.6★**▲ 27%**](https://www.amazon.com/dp/B092S7362R) [**Amazon Essentials Mens Athletic Basketball Gym Shorts Breathable Moisture Wicking Performance Tech Loose-Fit Training Shorts with Elastic Waist Pack of 2 Black/Olive XX-Large**Amazon Essentials**$13.25**4.6★**▲ 25%**](https://www.amazon.com/dp/B08JLCM6V8) [**PLEPAN Mens Casual Cargo Shorts Classic Stretch Waist Drawstring Hiking Joggers Work Shorts with 6 Pockets US (38) XL Black**PLEPAN**$18.57**4.4★**▲ 22%**](https://www.amazon.com/dp/B0DS4M64JW) [**Amazon Essentials Mens Classic-Fit 7 Chino Shorts Charcoal 36**Amazon Essentials**$16.29**4.4★**▲ 20%**](https://www.amazon.com/dp/B07F25B4GC)
**~~View all trending →~~**
## **What buyers say about mens shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“Excellent Fit”*
**Comfort-Overall**17%
*“It is comfortable”*
**Quality-Overall**12%
*“They appear well made”*
**Value For Money**12%
*“Great DEAL”*
**Material Quality**3%
*“Lightweight good material”*
**Pockets/Compartments**3%
*“love the pockets”*
**Advertised Vs Actual Product**3%
*“Just what I needed”*
**Soft Feel**3%
*“Nice and soft”*
**Exercise/Sports Suitability**2%
*“Great value for workout shorts”*
**Weight Light**2%
*“Lightweight & true size”*
### **What buyers complain about **
**Size-Overall**22%
*“Too short”*
**Quality-Overall**8%
*“Low Quality”*
**Material Quality**5%
*“Dont like the material”*
**Thickness**5%
*“Cheap very thin”*
**Pockets/Compartments**3%
*“they came with no pockets”*
**Thin**3%
*“Tissue Paper Thin”*
**Length**3%
*“Too short”*
**Transparency**2%
*“however - they are quite translucent”*
**Durability**2%
*“was damaged after the very first use”*
**Waist Fit**2%
*“Too tight in waist”*
### **Top return reasons **
**Size-Overall**47%
**Waist Fit**15%
**Length**9%
**Material Quality**6%
**Inseam Fit**4%
**Thigh Fit**4%
**Thin**3%
**Advertised Vs Actual Product**2%
**Hip Fit**2%
**Quality-Overall**1%
## **Common questions**
- **Is mens shorts profitable to sell on Amazon United States?**
- The niche generates $7.7M/yr across 104 tracked products. 14 of 14 products launched in the last 360 days are still selling. 90-day search growth is +89.2%. Flapen's verdict: Launch it (68/100).
- **How competitive is the mens shorts niche?**
- 44 brands and 92 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 53% of demand.
- **What do buyers complain about in mens shorts?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 4.7%.
- **When does demand for mens shorts peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 5.0× the quietest.
- **What does it cost to enter the mens shorts niche?**
- Listings span $6.77–$38.36; the average listing price is $20.86 (sweet spot $15–$100). The average incumbent carries 15,863 reviews — the moat a new listing must climb.
## **Related niches in Clothing, Shoes & Jewelry**
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)