---
title: "Products — mens shirts - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/mens-shirts/products"
last_updated: "2026-08-09T03:59:16.906Z"
locale: en
meta:
  description: "Niche score 65/100 · $6.5M/yr market · 46.1M searches/yr · $21.50 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · $6.5M/yr market · 46.1M searches/yr · $21.50 avg price. Clears our launch bar. Data updated Jul 2026."
  "og:title": "Products — mens shirts - Flapen"
---

# **mens shirts**

**Launch it**

A $6.5M/yr market growing +26.3% this quarter with returns at 5.0% — clears our launch bar.

Market size 99Growth 54Conversion 8Competition 96Returns 26Price range 89Avg price 91Brand share 96Review moat 17Quality gap 45

**Market size**

**Incredible****$6.5M**

$6.5M/yr · 46.1M searches

**Competition**

**Incredible****17%**

top-5 click share — an open shelf

**Brand share**

**Incredible****33%**

top-5 brand share — no brand owns this niche

**Avg price**

**Great****$21.50**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$8.70–$95.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+26.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Returns**

**Okay****5.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Bad****18,180.43**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")

## Products