---
title: "Mens Robe — $211K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/mens-robe"
last_updated: "2026-08-12T08:19:21.103Z"
locale: en
meta:
description: "Amazon product research for mens robe: $211K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for mens robe: $211K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Mens Robe — $211K/mo Amazon US Product Research (2026)"
---
# **Mens Robe**
**Worth a look**
Shows a $2.5M/yr market, but soft demand (-23.5% this quarter) keeps it on the watch list.
Market size 95Growth 13Conversion 19Competition 82Returns 32Price range 67Avg price 95Brand share 47Review moat 21Quality gap 40
**Market size**
**Incredible****$2.5M**
$2.5M/yr · 5.1M searches
**Avg price**
**Incredible****$31.98**
avg listing price — sweet spot $15–$100
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Price range**
**Good****$13.71–$140.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Bad****11,783.29**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-23.5%**
90-day search growth — must beat 0% to launch
## **Is mens robe profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, mens robe is a $2.5M/yr Amazon United States market (5.1M searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens robe market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **80K–100K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$2.6M–$3.2M**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#48**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **98%**
- **Out of stock**
- **0.3%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **180 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**19 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 74%
**Open market**
**17%**
- NY Threads40% - Amazon Essentials11% - U2SKIIN10% - Yurhap8% - Inner Wish7% - PJGGZ7% - Open — no brand owns it (13 brands, 17%)
## **mens robe demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -23.5% search growth over the last 90 days.
500K300KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 8.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/mens-robe/trend)
## **Top mens robe search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **mens robe**1.6M/yr-36.7%1.4% conv. - **robe for men**636K/yr-23.0%1.2% conv. - **mens bathrobes**419K/yr-30.6%1.0% conv. - **mens robes**356K/yr-28.7%0.9% conv. - **bathrobe men**214K/yr-10.4%1.1% conv. - **mens robes lightweight**104K/yr+130.7%1.0% conv. - **men robe**250K/yr-28.0%1.2% conv. - **robes for men**245K/yr-27.6%0.9% conv. - **mens bathrobe**182K/yr-12.2%1.3% conv. - **mens robes clearance sale**236K/yr-42.9%1.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/mens-robe/search-terms)
## **Top mens robe products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$76K6%$152K9%$228K12%$303K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Luxury Plush Fleece Mens Robe Long Spa Bathrobe Men Large-X-Large Grey**NY Threads**$22.83**4.7★51,758 rev](https://www.amazon.com/dp/B072L78FT4) [2**NY Threads Luxury Plush Fleece Mens Robe with Hood Long Spa Bathrobe Men Large/X-Large Grey**NY Threads**$24.32**4.7★40,857 rev](https://www.amazon.com/dp/B075SGYNLT) [3**Yurhap Hooded Mens Robe Cozy Fleece Bathrobe for Men Plush Robe with Belt**Yurhap**$20.32**4.7★3,085 rev](https://www.amazon.com/dp/B0C4SLYSY5) [4**Amazon Essentials Mens Lightweight Waffle Robe (Available in Big & Tall) Charcoal Heather X-Large-XX-Large**Amazon Essentials**$23.27**4.6★11,373 rev](https://www.amazon.com/dp/B0BG7P33CF) [5**Cotton Blend Knit Mens Robe Soft Bathrobe Loungewear Sleepwear Small Navy**NY Threads**$20.34**4.4★7,838 rev](https://www.amazon.com/dp/B08X6ZY4BV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PJGGZ Towel Robe for Men - Ultra-Absorbent Soft Quick Dry Towel Bathrobe Kimono for Shower Spa & Hotel(L/XL Grey)**PJGGZ**$24.66**279 rev9mo ago](https://www.amazon.com/dp/B0FW3N2RQ8) [**Lacoste Classic Pique Bath Robe 100% Soft Cotton Terry Unisex Bathrobe for Adult Women & Men Luxury Robe for Spa Super Absorbent & Quick Drying One Size Fits Most Eden**Lacoste**$41.46**2,037 rev1y ago](https://www.amazon.com/dp/B0FHHZ2K6P) [**U2SKIIN Mens 100% Cotton Cozy Robe Ultra Soft Lightweight Bathrobe for Men**U2SKIIN**$24.42**359 rev1y ago](https://www.amazon.com/dp/B0F2MCGSP4) [**PJGGZ Mens Bathrobe with Hood Soft Long Towel Robe for Men - Super Absorbent Quick Dry yet Warm(Gray L/XL)**PJGGZ**$24.02**2,038 rev1y ago](https://www.amazon.com/dp/B0DD2S8FM3) [**Yurhap Mens Fleece Robe Soft Plush Robe for Men Fluffy Bathrobe with Belt**Yurhap**$20.37**1,994 rev2y ago](https://www.amazon.com/dp/B0D1NRK3FJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Lightweight Waffle Robe (Available in Big & Tall) Charcoal Heather X-Large-XX-Large**Amazon Essentials**$23.27**4.6★**▲ 137%**](https://www.amazon.com/dp/B0BG7P33CF) [**NY Threads Luxury Plush Fleece Mens Robe Long Spa Bathrobe Men Large-X-Large Burgundy Black**NY Threads**$28.39**4.7★**▲ 133%**](https://www.amazon.com/dp/B08KJK73WP) [**Amazon Essentials Mens Lightweight Waffle Robe Light Grey XX-Large Big**Amazon Essentials**$24.09**4.4★**▲ 128%**](https://www.amazon.com/dp/B0BGDW53DG) [**NY Threads Cotton Blend Knit Mens Robe Soft Bathrobe Loungewear Sleepwear Large Black**NY Threads**$21.57**4.4★**▲ 113%**](https://www.amazon.com/dp/B08X6W8TGX) [**Lacoste Classic Pique Bath Robe 100% Soft Cotton Terry Unisex Bathrobe for Adult Women & Men Luxury Robe for Spa Super Absorbent & Quick Drying One Size Fits Most Eden**Lacoste**$41.46**4.5★**▲ 109%**](https://www.amazon.com/dp/B0FHHZ2K6P)
**~~View all trending →~~**
## **What reviews say buyers love and hate about mens robe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**17%
*“comfortable to wear”*
**Soft Feel**16%
*“material is so soft”*
**Warmth**12%
*“Great for summer months”*
**Size-Overall**12%
*“Fits as described”*
**Quality-Overall**10%
*“The overall quality of construction is also top notch”*
**Value For Money**6%
*“Excellent value”*
**Weight Light**3%
*“Great lightweight bathrobe for a cover-up”*
**Material Quality**2%
*“Good Material”*
**Color**2%
*“Color is pretty”*
**Thickness**2%
*“Nice thick elegant looking robe”*
### **What buyers complain about **
**Size-Overall**16%
*“Too Small”*
**Thickness**8%
*“Thinner than I would like”*
**Material Quality**7%
*“its not the best material”*
**Quality-Overall**6%
*“go for higher quality”*
**Thin**5%
*“Thin”*
**Sleeve Fit**4%
*“Wrong size sleeves”*
**Advertised Vs Actual Product**2%
*“False advertising”*
**Value For Money**2%
*“Price is high”*
**Absorbency**2%
*“not very absorbent”*
**Product Condition**2%
*“Looks used and was missing the robe belt”*
### **Top return reasons **
**Size-Overall**42%
**Material Quality**12%
**Length**7%
**Sleeve Fit**7%
**Thin**5%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Color**2%
**Chest Fit**2%
**Shoulder Fit**2%
## **Common mens robe questions**
- **Is mens robe profitable to sell on Amazon United States?**
- The niche generates $2.5M/yr across 48 tracked products. 3 of 6 products launched in the last 360 days are still selling. 90-day search growth is -23.5%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the mens robe niche?**
- 19 brands and 23 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in mens robe?**
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 4.4%.
- **When does demand for mens robe peak?**
- Demand peaks in Nov–Dec; the busiest month runs 8.6× the quietest.
- **What does it cost to enter the mens robe niche?**
- Listings span $13.71–$140.80; the average listing price is $31.98 (sweet spot $15–$100). The average incumbent carries 11,783 reviews — the moat a new listing must climb.
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