---
title: "Mens Flannel Shirts Long Sleeve — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/mens-flannel-shirts-long-sleeve"
last_updated: "2026-08-12T10:08:30.143Z"
locale: en
meta:
description: "Amazon product research for mens flannel shirts long sleeve: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for mens flannel shirts long sleeve: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Mens Flannel Shirts Long Sleeve — Amazon US Product Research"
---
# **Mens Flannel Shirts Long Sleeve**
**Skip it**
Soft demand (-46.7% this quarter) — this niche doesn't clear our bar today.
Market size 56Growth 2Conversion 4Competition 96Returns 4Price range 55Avg price 95Brand share 54Review moat 13Quality gap 38
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$27.34**
avg listing price — sweet spot $15–$100
**Market size**
**Good****$406K**
$406K/yr · 5.1M searches
**Price range**
**Good****$9.09–$162.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****25,573.85**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****10.9%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-46.7%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is mens flannel shirts long sleeve profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, mens flannel shirts long sleeve is a $406K/yr Amazon United States market (5.1M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens flannel shirts long sleeve market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **30K–40K**
- avg 250–500/product
- **Revenue / yr**
- **$820K–$1.1M**
- units × avg price
- **Conversion rate**
- **0.3%**
- **Avg BSR**
- **#633**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **155 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**42 **▲rising
**Sellers**
**75**
**Top-5 brand share**
**73%**
Top 20: 94%
**Top-5 click share**
**15%**
Top 20: 38%
**Open market**
**24%**
- Amazon Essentials30% - Legendary Whitetails29% - Dubinik6% - CHYRII4% - Alimens & Gentle3% - Kinglaman3%
## **mens flannel shirts long sleeve demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -46.7% search growth over the last 90 days.
600K400KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 16.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/mens-flannel-shirts-long-sleeve/trend)
## **Top mens flannel shirts long sleeve search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **flannel**497K/yr-22.8%0.2% conv. - **legendary whitetails mens**591K/yr-57.5%0.2% conv. - **plaid shirt**193K/yr+9.1%0.1% conv. - **mens flannel shirts long sleeve**808K/yr-70.7%0.5% conv. - **mens flannel shirt**395K/yr-30.1%0.4% conv. - **flannel shirt**264K/yr-27.0%0.3% conv. - **mens flannel**467K/yr-52.1%0.3% conv. - **mens flannel shirts**349K/yr-57.4%0.5% conv. - **shirt jacket for men**145K/yr-44.0%0.1% conv. - **legendary whitetails**132K/yr-31.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/mens-flannel-shirts-long-sleeve/search-terms)
## **Top mens flannel shirts long sleeve products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$4K2%$8K3%$12K4%$16K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Legendary Whitetails Mens Long Sleeve Button Down 100% Cotton Flannel Shirt Cedarwood Plaid X-Large**Legendary Whitetails**$31.68**4.6★100,740 rev](https://www.amazon.com/dp/B01K0ETCWM) [2**Kinglaman 3 Pack Mens Flannel Shirt Long Sleeve Plaid Shirts Casual Button Down Buffalo Plaid Checkered Cotton Jacket 1 Black-red 1 Black-Blue 1 Black-Gray Large**Kinglaman**$37.32**4.6★1,823 rev](https://www.amazon.com/dp/B0D31Q88P9) [3**Amazon Essentials Mens Relaxed-Fit Long-Sleeve Flannel Shirt Dark Burgundy Black Check Plaid XX-Large**Amazon Essentials**$18.42**4.4★288 rev](https://www.amazon.com/dp/B0FF5DMQW8) [4**Legendary Whitetails Mens Long Sleeve Button Down 100% Cotton Flannel Shirt Army Large**Legendary Whitetails**$33.51**4.6★100,740 rev](https://www.amazon.com/dp/B01KTUMBOI) [5**Amazon Essentials Mens Regular Fit Long-Sleeve Flannel Shirt Soft Brushed Cotton Lightweight yet Warm Black Blue Grey Tartan Plaid Large**Amazon Essentials**$16.07**4.6★59,632 rev](https://www.amazon.com/dp/B08X593TWC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Mens Relaxed-Fit Long-Sleeve Flannel Shirt Dark Burgundy Black Check Plaid XX-Large**Amazon Essentials**$18.42**288 rev9mo ago](https://www.amazon.com/dp/B0FF5DMQW8) [**Amazon Essentials Mens Relaxed-Fit Long-Sleeve Flannel Shirt Dark Olive Blue Simple Plaid Large**Amazon Essentials**$22.55**288 rev9mo ago](https://www.amazon.com/dp/B0FF5CGP13) [**Legendary Whitetails Mens Long Sleeve Fleece Button Up Shirt True Night Plaid LRG**Legendary Whitetails**$15.55**2,846 rev1y ago](https://www.amazon.com/dp/B0FBSYWYVL) [**Kinglaman 3 Pack Mens Flannel Shirt Long Sleeve Plaid Shirts Casual Button Down Buffalo Plaid Checkered Cotton Jacket 1 Black-red 1 Black-Blue 1 Black-Gray Large**Kinglaman**$37.32**1,823 rev2y ago](https://www.amazon.com/dp/B0D31Q88P9) [**Mens Flannel Shirts Long Sleeve Flannel Shirt for Men Button Down Long Sleeve Shirts Regular Fit Mens Plaid Flannel Shirt Mens Casual Button Down Shirts Large Grey/Black**Srysrfp**$15.26**486 rev2y ago](https://www.amazon.com/dp/B0CDPD7L9Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Essentials Mens Regular Fit Long-Sleeve Flannel Shirt Soft Brushed Cotton Lightweight yet Warm Black Blue Grey Tartan Plaid X-Large**Amazon Essentials**$15.01**4.6★**▲ 221%**](https://www.amazon.com/dp/B08X5GDCXD) [**CHYRII Womens Button Down Flannel Shirts Long Sleeve Plaid Shacket Business Casual Tops Black S**CHYRII**$23.80**4.3★**▲ 216%**](https://www.amazon.com/dp/B0B6ZXCWBN) [**Mens Flannel Shirts Long Sleeve Flannel Shirt for Men Button Down Long Sleeve Shirts Regular Fit Mens Plaid Flannel Shirt Mens Casual Button Down Shirts Large Grey/Black**Srysrfp**$15.26**4.3★**▲ 195%**](https://www.amazon.com/dp/B0CDPD7L9Q) [**Legendary Whitetails Mens Long Sleeve Button Down 100% Cotton Flannel Shirt Shale Plaid Large**Legendary Whitetails**$30.33**4.6★**▲ 186%**](https://www.amazon.com/dp/B012XWXPSQ) [**Amazon Essentials Mens Slim-Fit Flannel Long-Sleeve Button Down Shirt with Two Pockets Black X-Large**Amazon Essentials**$16.81**4.5★**▲ 170%**](https://www.amazon.com/dp/B08X594V3F)
**~~View all trending →~~**
## **What reviews say buyers love and hate about mens flannel shirts long sleeve**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**21%
*“Fit like a glove”*
**Quality-Overall**15%
*“High quality shirt”*
**Warmth**8%
*“Keeps you warm”*
**Comfort-Overall**8%
*“Feels comfortable”*
**Soft Feel**5%
*“Soft feel material”*
**Color**5%
*“Great color choices”*
**Value For Money**5%
*“Great value”*
**Material Quality**4%
*“Excellent material”*
**Weight Light**3%
*“Light and comfortable flannel shirts”*
**Advertised Vs Actual Product**2%
*“As described”*
### **What buyers complain about **
**Size-Overall**21%
*“To long”*
**Quality-Overall**8%
*“Low Quality”*
**Shrinkage Resistance**6%
*“shrink a little”*
**Sleeve Fit**5%
*“Fits weird in the sleeves”*
**Material Quality**4%
*“The material is of extremely low quality”*
**Color**3%
*“A wrong color was delivered”*
**Thickness**3%
*“Its a little thinner than I would like”*
**Pockets/Compartments**2%
*“pockets too small”*
**Stitch/Finish/Polish**2%
*“seams ripped”*
**Value For Money**2%
*“Waste of money”*
### **Top return reasons **
**Size-Overall**48%
**Sleeve Fit**8%
**Length**8%
**Chest Fit**6%
**Color**5%
**Material Quality**5%
**Shoulder Fit**3%
**Arm Fit**2%
**Advertised Vs Actual Product**2%
**Waist Fit**2%
## **Common mens flannel shirts long sleeve questions**
- **Is mens flannel shirts long sleeve profitable to sell on Amazon United States?**
- The niche generates $406K/yr across 194 tracked products. 2 of 20 products launched in the last 360 days are still selling. 90-day search growth is -46.7%. Flapen's verdict: Skip it (41/100).
- **How competitive is the mens flannel shirts long sleeve niche?**
- 42 brands and 75 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in mens flannel shirts long sleeve?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Shrinkage Resistance. The return rate is 10.9% — above our launch gate.
- **When does demand for mens flannel shirts long sleeve peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 16.8× the quietest.
- **What does it cost to enter the mens flannel shirts long sleeve niche?**
- Listings span $9.09–$162.37; the average listing price is $27.34 (sweet spot $15–$100). The average incumbent carries 25,574 reviews — the moat a new listing must climb.
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