---
title: "Mens Flannel Robe — $699/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/mens-flannel-robe"
last_updated: "2026-08-13T10:07:05.949Z"
locale: en
meta:
description: "Amazon product research for mens flannel robe: $699/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for mens flannel robe: $699/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Mens Flannel Robe — $699/mo Amazon US Product Research"
---
# **Mens Flannel Robe**
**Skip it**
A small market ($8K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 5Conversion 3Competition 76Returns 27Price range 95Avg price 95Brand share 63Review moat 27Quality gap 43
**Avg price**
**Incredible****$36.11**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$18.84–$87.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,762.87**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-39.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$8K**
$8K/yr · 97K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is mens flannel robe profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, mens flannel robe is a $8K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens flannel robe market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$27K–$36K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#237**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **79%**
- **Out of stock**
- **28.7%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **196 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**19 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**39%**
Top 20: 77%
**Open market**
**27%**
- Zerbala18% - FashGudim18% - AMERICAN HEAVEN15% - PAVILIA9% - John Christian7% - Noble Mount6%
## **mens flannel robe demand & seasonality**
Weekly Amazon search volume, last 78 weeks — -39.8% search growth over the last 90 days.
7K5KPrime Day '25Spike '25Holiday '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 14.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/mens-flannel-robe/trend)
## **Top mens flannel robe search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **mens flannel robe**34K/yr-30.1%0.7% conv. - **flannel robe men**19K/yr-48.1%0.3% conv. - **mens plaid robe**10K/yr-27.6%0.1% conv. - **mens flannel robes**7K/yr-34.7%0.5% conv. - **mens flannel bathrobe**6K/yr-38.6%1.0% conv. - **flannel mens robe**6K/yr-45.0%1.6% conv. - **mens robe flannel**6K/yr-41.1%1.4% conv. - **mens flannel robes with pockets**6K/yr-59.6%0.9% conv. - **mens bathrobes flannel**2K/yr-75.4%0.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/mens-flannel-robe/search-terms)
## **Top mens flannel robe products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$2526%$5039%$75512%$1K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zerbala Mens Flannel Robe Knee Length Plaid Bathrobe L Green**Zerbala**$35.90**4.3★211 rev](https://www.amazon.com/dp/B0BH65KG6Z) [2**AMERICAN HEAVEN Mens Flannel Fleece Robe | Soft Cotton Shawl Collar Full Length Plaid Robe (Small-Medium Navy/Grey Plaid)**AMERICAN HEAVEN**$27.65**4.5★75 rev](https://www.amazon.com/dp/B09PFHLJVD) [3**FashGudim Mens Buffalo Plaid Robe Cotton Flannel Shawl Collar Bathrobe Lightweight Kimono Loungewear Sleepwear (Black & Blue XXL)**FashGudim**$31.15**4.3★1,327 rev](https://www.amazon.com/dp/B09PBQST7B) [4**PAVILIA Mens Fleece Robe Plush Shawl Collar Bathrobe Warm Soft Plaid Red Robe for Men**PAVILIA**$27.05**4.6★4,239 rev](https://www.amazon.com/dp/B07JB55QVM) [5**John Christian Mens Fleece Robe Scottish Black Watch Tartan (L/XL)**John Christian**$42.31**4.5★1,776 rev](https://www.amazon.com/dp/B07FP51SP2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Andrew Scott Mens Robe with Hoodie| Cotton Flannel Brush Plaid | All Season | Full Length House Robe**Andrew Scott**$32.09**745 rev2y ago](https://www.amazon.com/dp/B0D1VZVFTW) [**MissNina Mens Plush Hooded Bathrobe Winter Warm Fleece Robes Soft Flannel Long Robes with Pockets Full Length**MissNina**$25.09**435 rev2y ago](https://www.amazon.com/dp/B0CGDKFMK5) [**FashGudim Mens Buffalo Plaid Robe Cotton Flannel Shawl Collar Bathrobe Lightweight Kimono Loungewear Sleepwear (Black & Grey 5XL)**FashGudim**$29.02**1,327 rev3y ago](https://www.amazon.com/dp/B0CD1WY9GP) [**FashGudim Mens Buffalo Plaid Robe Cotton Flannel Shawl Collar Bathrobe Lightweight Kimono Loungewear Sleepwear (Black & Grey S/M)**FashGudim**$29.52**1,327 rev3y ago](https://www.amazon.com/dp/B0CD1VPNCR) [**FashGudim Mens Buffalo Plaid Robe Cotton Flannel Shawl Collar Bathrobe Lightweight Kimono Loungewear Sleepwear (Black & Grey 4XL)**FashGudim**$29.35**1,327 rev3y ago](https://www.amazon.com/dp/B0CD1W9D6X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AMERICAN HEAVEN Mens Flannel Fleece Robe | Soft Cotton Shawl Collar Full Length Plaid Robe (2X-Large - 3X-Large White/Blue Plaid)**AMERICAN HEAVEN**$30.49**4.7★**▲ 193%**](https://www.amazon.com/dp/B09PFGDYGD) [**AMERICAN HEAVEN Mens Flannel Fleece Robe | Soft Cotton Shawl Collar Full Length Plaid Robe (Small-Medium Navy/Grey Plaid)**AMERICAN HEAVEN**$27.65**4.5★**▲ 188%**](https://www.amazon.com/dp/B09PFHLJVD) [**Andrew Scott Mens 2 Pack Long Sleep -Sauna Robe / 100% Cotton Flannel Brush Warm Bathrobe (2 Pack- Red/Black Forrest/Black Plaids Large-X-Large)**Andrew Scott**$46.86**4.5★**▲ 186%**](https://www.amazon.com/dp/B0964CQHG1) [**Amazon Essentials Mens Lightweight Waffle Robe (Available in Big & Tall) Charcoal Heather X-Large-XX-Large**Amazon Essentials**$23.27**4.6★**▲ 185%**](https://www.amazon.com/dp/B0BG7P33CF) [**FashGudim Mens Buffalo Plaid Robe Cotton Flannel Shawl Collar Bathrobe Lightweight Kimono Loungewear Sleepwear (Black & Grey S/M)**FashGudim**$29.52**4.3★**▲ 122%**](https://www.amazon.com/dp/B0CD1VPNCR)
**~~View all trending →~~**
## **What reviews say buyers love and hate about mens flannel robe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**15%
*“Very comfortable”*
**Size-Overall**15%
*“Fits great”*
**Soft Feel**14%
*“Stays soft and Fluffy”*
**Warmth**13%
*“Great for those who get cold easily”*
**Quality-Overall**10%
*“I was surprised by the fantastic quality of this robe”*
**Value For Money**6%
*“Worth your money”*
**Material Quality**3%
*“it is made of very comfortable fabric”*
**Weight Light**3%
*“not too heavy”*
**Color**2%
*“Great color”*
**Washability**2%
*“fluffy after multiple washes”*
### **What buyers complain about **
**Size-Overall**23%
*“Far too big”*
**Material Quality**6%
*“The material clings to you”*
**Quality-Overall**5%
*“Cheap”*
**Product Condition**5%
*“Looks used and was missing the robe belt”*
**Sleeve Fit**3%
*“Sleeves to long”*
**Arm Fit**3%
*“The arms are a couple inches too long for me”*
**Advertised Vs Actual Product**2%
*“Not as pictured”*
**Machine Wash Suitability**2%
*“I should have been more careful with the washing”*
**Length**2%
*“It was to long and too wide, I am a male 197 lbs and 5ft 8in it wasn't close to a good fit”*
**Smell**2%
*“Why put that stink all over a robe”*
### **Top return reasons **
**Size-Overall**46%
**Material Quality**9%
**Length**8%
**Sleeve Fit**7%
**Thin**4%
**Advertised Vs Actual Product**3%
**Color**3%
**Chest Fit**2%
**Quality-Overall**2%
**Shoulder Fit**2%
## **Common mens flannel robe questions**
- **Is mens flannel robe profitable to sell on Amazon United States?**
- The niche generates $8K/yr across 47 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -39.8%. Flapen's verdict: Skip it (37/100).
- **How competitive is the mens flannel robe niche?**
- 19 brands and 19 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in mens flannel robe?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 4.8%.
- **When does demand for mens flannel robe peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 14.0× the quietest.
- **What does it cost to enter the mens flannel robe niche?**
- Listings span $18.84–$87.62; the average listing price is $36.11 (sweet spot $15–$100). The average incumbent carries 3,763 reviews — the moat a new listing must climb.
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