---
title: "Mens Face Mask — $13K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/mens-face-mask"
last_updated: "2026-08-12T08:21:47.336Z"
locale: en
meta:
description: "Amazon product research for mens face mask: $13K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for mens face mask: $13K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Mens Face Mask — $13K/mo Amazon US Product Research (2026)"
---
# **Mens Face Mask**
**Skip it**
Soft demand (-26.1% this quarter) — this niche doesn't clear our bar today.
Market size 32Growth 12Conversion 34Competition 51Returns 80Price range 59Avg price 70Brand share 54Review moat 23Quality gap 47
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.39**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.21–$27.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****$151K**
$151K/yr · 388K searches
**Review moat**
**Bad****7,045.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-26.1%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is mens face mask profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, mens face mask is a $151K/yr Amazon United States market (388K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens face mask market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **13K–15K**
- avg 100–250/product
- **Revenue / yr**
- **$180K–$216K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#633**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **159 days**
## **Competition: brands, sellers & click share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**72%**
Top 20: 98%
**Top-5 click share**
**54%**
Top 20: 88%
**Open market**
**23%**
- Geyoga16% - Cmonie16% - Botack16% - ROXUN15% - Xeoxarel9% - Hymeiluely4%
## **mens face mask demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.1% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/mens-face-mask/trend)
## **Top mens face mask search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **pasamontaas para el sol**89K/yr+87.7%1.7% conv. - **mens face mask**81K/yr-43.7%1.2% conv. - **face and neck mask**15K/yr-10.7%1.5% conv. - **pasamontaas para hombre para el sol**12K/yr-4.4%1.3% conv. - **hat with face cover**23K/yr-59.5%0.0% conv. - **sun balaclava**6K/yr+68.9%1.1% conv. - **merino wool balaclava**38K/yr-85.4%0.7% conv. - **face mask work**9K/yr+5.3%1.9% conv. - **biker mask**8K/yr+25.0%1.0% conv. - **motorcycle mask for women**7K/yr+38.7%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/mens-face-mask/search-terms)
## **Top mens face mask products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$6K8%$12K12%$18K16%$24K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**6 Packs Ski Mask Sun UV Protection Hood Breathable Balaclava Face Mask for Men Women - Motorcycle Fish (6Pcs Color M One size)**Cmonie**$20.84**4.5★351 rev](https://www.amazon.com/dp/B0D8J48M88) [2**Geyoga 6 Pieces Summer UV Protection Cooling Neck Gaiter Face Clothing Neck Gaiter Mask Scarf Sunscreen Breathable Bandana(Classic Color)**Geyoga**$9.60**4.4★10,809 rev](https://www.amazon.com/dp/B08599Q5TS) [3**Xeoxarel 6 Pieces Balaclava Face Mask Ski Cooling Neck Gaiter UV Protector Motorcycle Scarf for Men/Women Black**Xeoxarel**$9.84**4.6★1,161 rev](https://www.amazon.com/dp/B0CWMSZTQD) [4**Botack Balaclava Ski Mask Sun UV Protection Breathable Full Head Face Mask for Men Women Skiing Cycling Grey**Botack**$8.77**4.3★5,690 rev](https://www.amazon.com/dp/B07Q81C7XR) [5**ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black**ROXUN**$7.00**4.6★2,521 rev](https://www.amazon.com/dp/B0BJFJ3J3S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ROXUN Balaclava Cycling Face Mask Summer Cooling Ice Silk Mesh Moto Sun Protection Ski for Men Women Black**ROXUN**$9.81**93 rev4mo ago](https://www.amazon.com/dp/B0GKDZ7QBF) [**LUOLIIL VOE Cooling Balaclava Face Mask for Men Women Summer Ice Silk Full Face Cover Sun UV Protection for Motocycle Cycling (Black)**LUOLIIL VOE**$13.06**40 rev5mo ago](https://www.amazon.com/dp/B0GJSWNSP1) [**4 Pcs Cooling Summer Balaclava face Mask with Breathable Holes Sun face Shield UV Protection Full Head Mask for Men Women (US Alpha One Size Multicolor)**M-YOUNG**$15.81**18 rev1y ago](https://www.amazon.com/dp/B0FC69K6XM) [**Fuinloth Neck Gaiter 6 Pack Face Mask Bandana Fishing Cooling Sun Protection Scarf for Men Women Black+Green+Camo+Sand+Brown+White**Fuinloth**$11.92**1,051 rev1y ago](https://www.amazon.com/dp/B0F5QKMSL3) [**4 Pieces Camo Balaclava Mask Sun Protection Hood Face Cover Full Head Mask for Men and Women for Hunting Fishing Skiing**Ligart**$11.20**311 rev1y ago](https://www.amazon.com/dp/B0DMN77BYW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LUOLIIL VOE Cooling Balaclava Face Mask for Men Women Summer Ice Silk Full Face Cover Sun UV Protection for Motocycle Cycling (Black)**LUOLIIL VOE**$13.06**4.6★**▲ 70%**](https://www.amazon.com/dp/B0GJSWNSP1) [**ROXUN Balaclava Cycling Face Mask Summer Cooling Ice Silk Mesh Moto Sun Protection Ski for Men Women Black**ROXUN**$9.81**4.5★**▲ 70%**](https://www.amazon.com/dp/B0GKDZ7QBF) [**Botack Balaclava Face Mask Sun UV Protection Breathable Full Head Mask for Men Women Skiing Cycling**Botack**$16.43**4.3★**▲ 61%**](https://www.amazon.com/dp/B07TF6F8TM) [**Summer Balaclava Face Mask with Breathable Holes Sun Face Shield UV Protection Full Head Mask for Men Women Fishing Cycling (US Alpha Large Dark Grey-pro)**Hymeiluely**$9.77**4.4★**▲ 60%**](https://www.amazon.com/dp/B0DCFTL4WQ) [**ROXUN Ski Mask Balaclava Shiesty Motorcycle Summer Cooling Breathable UV Protector for Men/Women Black**ROXUN**$7.00**4.6★**▲ 38%**](https://www.amazon.com/dp/B0BJFJ3J3S)
**~~View all trending →~~**
## **What reviews say buyers love and hate about mens face mask**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“seems to be well made”*
**Size-Overall**10%
*“Excellent fit”*
**Comfort-Overall**8%
*“Comfortable to wear”*
**Warmth**7%
*“Keeps you warm”*
**Value For Money**7%
*“Excellent price”*
**Breathability**6%
*“Lightweight and breathable”*
**Advertised Vs Actual Product**5%
*“As described”*
**Soft Feel**4%
*“Smooth and comfortable”*
**Material Quality**4%
*“Material is very soft”*
**Weight Light**3%
*“Lightweight and breathable”*
### **What buyers complain about **
**Size-Overall**19%
*“Too short”*
**Thickness**13%
*“It is not thick in material ans can see higher quality ones being a better choice for those who plan to use it for long term and consistently”*
**Quality-Overall**5%
*“A bit cheap”*
**Thin**4%
*“To Thin”*
**Smell**3%
*“Smells awful”*
**Material Quality**3%
*“Cheap material”*
**Warmth**3%
*“Won't Keep You Warm”*
**Color**3%
*“It's not white”*
**Value For Money**3%
*“Complete waste of time & money”*
**Stretchability/Expandability/Elasticity**3%
*“Stretches out immediately”*
### **Top return reasons **
**Size-Overall**37%
**Thin**13%
**Neck Fit**11%
**Material Quality**8%
**Advertised Vs Actual Product**5%
**Value For Money**3%
**Quality-Overall**3%
**Breathability**2%
**Length**2%
**Functionality-Overall**2%
## **Common mens face mask questions**
- **Is mens face mask profitable to sell on Amazon United States?**
- The niche generates $151K/yr across 33 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the mens face mask niche?**
- 22 brands and 73 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in mens face mask?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 1.8%.
- **When does demand for mens face mask peak?**
- Demand peaks in Dec; the busiest month runs 3.8× the quietest.
- **What does it cost to enter the mens face mask niche?**
- Listings span $6.21–$27.58; the average listing price is $14.39 (sweet spot $15–$100). The average incumbent carries 7,045 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)