---
title: "Mens Costumes & Accessories — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/mens-costumes-accessories"
last_updated: "2026-08-12T13:35:52.153Z"
locale: en
meta:
description: "Amazon product research for mens costumes & accessories: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for mens costumes & accessories: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Mens Costumes & Accessories — Amazon US Product Research"
---
# **Mens Costumes & Accessories**
**Worth a look**
Shows no brand lock-in (top 5 brands take 27% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 4Growth 95Conversion 5Competition 96Returns 31Price range 81Avg price 85Brand share 97Review moat 53Quality gap 42
**Brand share**
**Incredible****27%**
top-5 brand share — no brand owns this niche
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Growth**
**Incredible****+127.1%**
90-day search growth — must beat 0% to launch
**Avg price**
**Great****$19.05**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.70–$57.63**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,387.51**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$17K**
$17K/yr · 212K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is mens costumes & accessories profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, mens costumes & accessories is a $17K/yr Amazon United States market (212K searches/yr). The top 5 brands hold 27% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 58/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens costumes & accessories market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$29K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#34,931**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **71%**
- **Out of stock**
- **17.2%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **196 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**82 **▲rising
**Sellers**
**89**
**Top-5 brand share**
**27%**
Top 20: 65%
**Top-5 click share**
**16%**
Top 20: 41%
**Open market**
**69%**
- YBHUO8% - TIXMIE6% - fat mummy4% - ENVMENST4% - Populus4% - KYKU4%
## **mens costumes & accessories demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +127.1% search growth over the last 90 days.
30K20KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 110.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/mens-costumes-accessories/trend)
## **Top mens costumes & accessories search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **halloween hawaiian shirt**29K/yr+254.4%0.5% conv. - **halloween button up shirt**33K/yr+199.7%0.2% conv. - **halloween hawaiian shirts for men**17K/yr+160.0%0.1% conv. - **mens halloween**39K/yr+132.5%0.0% conv. - **halloween men**28K/yr+25.1%0.1% conv. - **halloween for men**12K/yr+88.1%0.2% conv. - **spooky shirts for men**5K/yr+48.0%0.0% conv. - **mens halloween button up shirt**10K/yr+20.0%0.0% conv. - **halloween clothes for men**12K/yr+38.0%0.0% conv. - **halloween mens**5K/yr+274.6%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/mens-costumes-accessories/search-terms)
## **Top mens costumes & accessories products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$1652%$3313%$4964%$662101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mens Halloween Shirt Pumpkin Cartoon Print Hawaiian Short Sleeve Casual Button Down Shirts**YBHUO**$22.84**4.5★157 rev](https://www.amazon.com/dp/B0DGFRJBZQ) [2**Halloween Button Up Shirts for Men Short Sleeve Funny Pumpkin Print Costumes Casual Hawaiian Shirt**Populus**$9.50**4.4★72 rev](https://www.amazon.com/dp/B0FL294T2D) [3**Size L Black Ghost Ghost Halloween Shirt Men Fun Pumpkins Skull Short Sleeve Button Down Hawaiian Holiday Shirts**BIRW**$18.04**4.2★481 rev](https://www.amazon.com/dp/B0BX37SC6S) [4**Mens Hawaiian Skull Floral Shirt Short Sleeve Button Down Casual Tropical Shirt**TIXMIE**$17.42**4.6★231 rev](https://www.amazon.com/dp/B0FG31H5HM) [5**Mens Hawaiian Skull Floral Shirt Short Sleeve Button Down Casual Tropical Shirt**TIXMIE**$15.74**4.6★231 rev](https://www.amazon.com/dp/B0FG31LZHH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Giggling Getup Hawaiian Shirt for Men Casual Summer Beach Shirts Short Sleeve Button Down Ghost Printed (Black-L)**Giggling Getup**$12.03**214 rev10mo ago](https://www.amazon.com/dp/B0FCBHV539) [**DFZ Pumpkin Hawaiian Shirts for Men Halloween Button Down Ghost Short Sleeve Shirt Costume BatTee Tee for Skull Party Top**DFZ**$12.15**755 rev10mo ago](https://www.amazon.com/dp/B0FPCKWM4Y) [**Halloween Button Up Shirts for Men Short Sleeve Funny Pumpkin Print Costumes Casual Hawaiian Shirt**Populus**$9.50**72 rev11mo ago](https://www.amazon.com/dp/B0FL294T2D) [**SUIVRE Halloween Shirt Hawaiian Shirts for Women:Aloha Shirt Summer Beach Button Up Floral Blouses Short Sleeve Hawaii Tropical Outfits Tops(Black M)**SUIVRE**$9.91**48 rev11mo ago](https://www.amazon.com/dp/B0FKCM5XZQ) [**Mens Hawaiian Skull Floral Shirt Short Sleeve Button Down Casual Tropical Shirt**TIXMIE**$17.42**231 rev12mo ago](https://www.amazon.com/dp/B0FG31H5HM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DFZ Pumpkin Hawaiian Shirts for Men Halloween Button Down Ghost Short Sleeve Shirt Costume BatTee Tee for Skull Party Top**DFZ**$12.15**4.6★**▲ 189%**](https://www.amazon.com/dp/B0FPCKWM4Y) [**YZMI Halloween Shirts for Men Hawaii Scary Halloween Night Tees Yellow M**YZMI**$20.03**4.4★**▲ 185%**](https://www.amazon.com/dp/B0FD44HXWQ) [**Mens Hawaiian Skull Floral Shirt Short Sleeve Button Down Casual Tropical Shirt**TIXMIE**$15.74**4.6★**▲ 179%**](https://www.amazon.com/dp/B0FG31LZHH) [**Tropical Halloween Black Cat Hawaiian Shirt for Men Cat Lovers Gifts Mens Hawaiian Shirts Short Sleeve Button Down Shirt**ACEPrints**$20.21**4.6★**▲ 176%**](https://www.amazon.com/dp/B0DBHV33H2) [**ENVMENST Mens Halloween Button Up Shirt Fun Pumpkins Printed Casual Short Sleeve Hawaiian Aloha Shirts for Men(Pumpkin-XL)**ENVMENST**$15.81**4.5★**▲ 174%**](https://www.amazon.com/dp/B0B4ZRYG69)
**~~View all trending →~~**
## **What reviews say buyers love and hate about mens costumes & accessories**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**18%
*“Mask fits well”*
**Quality-Overall**18%
*“Good quality, easy care, excellent price”*
**Comfort-Overall**10%
*“Super comfortable”*
**Warmth**7%
*“it kept my face warm all day”*
**Weight Light**4%
*“doesnt feel bulky”*
**Value For Money**4%
*“Worth the Money”*
**Durability**3%
*“Durable product”*
**Material Quality**3%
*“great material very soft”*
**Smell**3%
*“Great smelling fragrance that stays all day long”*
**Breathability**3%
*“Breathable and fairly comfortable”*
### **What buyers complain about **
**Size-Overall**21%
*“Size down”*
**Thickness**7%
*“Much thinner than expected”*
**Quality-Overall**6%
*“Not the quality i was expecting”*
**Smell**5%
*“Funky smell”*
**Material Quality**5%
*“These shirts are made of horrible material”*
**Color**5%
*“Color is not exact”*
**Value For Money**3%
*“A little more on the expensive side”*
**Thin**2%
*“Too thin”*
**Design-Overall**2%
*“up close the design starts to fall apart a bit”*
**Brightness/Shine/Glow**2%
*“These were a bit too shiny for my sons liking”*
### **Top return reasons **
**Size-Overall**48%
**Material Quality**9%
**Chest Fit**6%
**Thin**5%
**Length**4%
**Sleeve Fit**4%
**Color**3%
**Advertised Vs Actual Product**3%
**Quality-Overall**3%
**Neck Fit**2%
## **Common mens costumes & accessories questions**
- **Is mens costumes & accessories profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 160 tracked products. 1 of 50 products launched in the last 360 days are still selling. 90-day search growth is +127.1%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the mens costumes & accessories niche?**
- 82 brands and 89 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 27% of demand.
- **What do buyers complain about in mens costumes & accessories?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 4.5%.
- **When does demand for mens costumes & accessories peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 110.7× the quietest.
- **What does it cost to enter the mens costumes & accessories niche?**
- Listings span $5.70–$57.63; the average listing price is $19.05 (sweet spot $15–$100). The average incumbent carries 1,388 reviews — the moat a new listing must climb.
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