---
title: "Mens Boxer Shorts — $52K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/mens-boxer-shorts"
last_updated: "2026-08-12T10:53:43.352Z"
locale: en
meta:
description: "Amazon product research for mens boxer shorts: $52K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for mens boxer shorts: $52K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Mens Boxer Shorts — $52K/mo Amazon US Product Research"
---
# **Mens Boxer Shorts**
**Worth a look**
Shows a fragmented shelf (top 5 take 20% of clicks), but a deep review moat (29,322 avg reviews) keeps it on the watch list.
Market size 65Growth 45Conversion 19Competition 95Returns 61Price range 85Avg price 95Brand share 32Review moat 11Quality gap 37
**Competition**
**Great****20%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$26.54**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.07–$56.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$627K**
$627K/yr · 1.5M searches
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Growth**
**Okay****+16.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Bad****29,321.55**
avg incumbent reviews — the moat a new listing must climb
## **Is mens boxer shorts profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, mens boxer shorts is a $627K/yr Amazon United States market (1.5M searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jul–Oct–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **mens boxer shorts market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **20K–25K**
- avg 100–250/product
- **Revenue / yr**
- **$531K–$664K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#19**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **80%**
- **Out of stock**
- **1.2%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **139 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.
**Brands**
**23 **▲rising
**Sellers**
**102**
**Top-5 brand share**
**86%**
Top 20: 99%
**Top-5 click share**
**20%**
Top 20: 47%
**Open market**
**12%**
- Fruit of the Loom37% - Hanes31% - BAMBOO COOL11% - Nautica4% - ANRABESS3% - Calvin Klein2% - Open — no brand owns it (17 brands, 12%)
## **mens boxer shorts demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.
50K30KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Oct, Dec · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/mens-boxer-shorts/trend)
## **Top mens boxer shorts search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **fruit of the loom**558K/yr+1.9%0.4% conv. - **boxer shorts**202K/yr+34.0%0.7% conv. - **fruit of the loom boxers**112K/yr+32.1%1.9% conv. - **woven boxers for men**47K/yr+98.0%0.2% conv. - **fruit of the loom mens boxers**79K/yr+29.4%2.2% conv. - **mens fruit of the loom briefs**48K/yr+26.1%2.6% conv. - **knit boxers for men**48K/yr+5.2%1.3% conv. - **mens knit boxers**46K/yr+4.6%1.1% conv. - **american eagle boxers for men**55K/yr-21.0%0.3% conv. - **fruit of the loom boxers for men**39K/yr+13.5%1.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/mens-boxer-shorts/search-terms)
## **Top mens boxer shorts products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$13K4%$25K6%$38K8%$50K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hanes Mens Boxers Cotton Knit Comfortable Boxer Underwear Moisture-wicking Cotton Boxers 5 count (pack of 1)**Hanes**$19.56**4.6★75,297 rev](https://www.amazon.com/dp/B00CAXS3LS) [2**Hanes Men Hanes Mens Tagless Boxers with Exposed Waistband Assorted Multi-Packs and Colors**Hanes**$24.38**4.6★117,223 rev](https://www.amazon.com/dp/B086L78CDJ) [3**Fruit of The Loom Mens Tag-Free Boxer Shorts (Knit & Woven) Woven - 6 Pack - Assorted Colors Large**Fruit of the Loom**$22.99**4.5★39,055 rev](https://www.amazon.com/dp/B08GZL48D9) [4**Hanes mens Exposed Waistband Knit - Multiple Packs Available boxer shorts Assorted 5 Pack Small US**Hanes**$18.88**4.6★75,297 rev](https://www.amazon.com/dp/B00CAXS1WO) [5**BAMBOO COOL Mens Boxer Shorts Underwear Soft Comfortable Breathable Classic Casual Loose Stretch Knit Short (3 Pack) Large**BAMBOO COOL**$34.63**4.6★1,369 rev](https://www.amazon.com/dp/B0D47BDDS2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Fruit of The Loom Mens Coolzone Boxer Briefs (Assorted Colors) 12 Pack - Assorted Colors Large**Fruit of the Loom**$34.63**4,192 rev10mo ago](https://www.amazon.com/dp/B097Q9FDYB) [**Fruit of the Loom Mens Tag Free Woven Boxer Shorts Relaxed Fit Moisture Wicking Assorted Gingham Stripe - Medium**Fruit of the Loom**$23.54**39,055 rev1y ago](https://www.amazon.com/dp/B0F1DP6H5P) [**Fruit of the Loom Mens Tag Free Woven Boxer Shorts Relaxed Fit Moisture Wicking Assorted Gingham Stripe - Large**Fruit of the Loom**$23.52**39,055 rev1y ago](https://www.amazon.com/dp/B0F1DPPFX2) [**ANRABESS Boxer Shorts for Women Gingham Pajama 2026 Summer Casual Lounge Sleep Plaid Shorts Y2K Beach Bottoms Red White Plaid Medium**ANRABESS**$9.07**5,436 rev1y ago](https://www.amazon.com/dp/B0DK88QZQ7) [**BAMBOO COOL Mens Boxer Shorts Underwear Soft Comfortable Breathable Classic Casual Loose Stretch Knit Short (3 Pack) Large**BAMBOO COOL**$34.63**1,369 rev2y ago](https://www.amazon.com/dp/B0D47BDDS2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hanes mens Exposed Waistband Knit - Multiple Packs Available boxer shorts Assorted 5 Pack Small US**Hanes**$18.88**4.6★**▲ 63%**](https://www.amazon.com/dp/B00CAXS1WO) [**Fruit of the Loom Mens Tag Free Woven Boxer Shorts Relaxed Fit Moisture Wicking Assorted Gingham Stripe - Medium**Fruit of the Loom**$23.54**4.5★**▲ 53%**](https://www.amazon.com/dp/B0F1DP6H5P) [**Hanes Mens Boxer Soft Breathable Cotton ComfortFlex Waistband Multipack Brief Underwear 6 Pack - Black/Gray Large**Hanes**$19.14**4.5★**▲ 43%**](https://www.amazon.com/dp/B086KSDTQ4) [**Fruit of The Loom Mens Coolzone Boxer Briefs (Assorted Colors) 12 Pack - Assorted Colors Large**Fruit of the Loom**$34.63**4.7★**▲ 38%**](https://www.amazon.com/dp/B097Q9FDYB) [**Fruit of the Loom Mens Tag Free Woven Boxer Shorts Relaxed Fit Moisture Wicking Assorted Gingham Stripe - Large**Fruit of the Loom**$23.52**4.5★**▲ 38%**](https://www.amazon.com/dp/B0F1DPPFX2)
**~~View all trending →~~**
## **What reviews say buyers love and hate about mens boxer shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**22%
*“Excellent Comfortable”*
**Size-Overall**20%
*“Fit like a glove”*
**Quality-Overall**12%
*“Good quality, arrived on time as promised”*
**Value For Money**8%
*“They are affordable”*
**Soft Feel**4%
*“Material is soft and comfortable”*
**Material Quality**4%
*“Very breathable material”*
**Advertised Vs Actual Product**3%
*“Exactly as pictured and described”*
**Breathability**3%
*“Comfortable and Breathable”*
**Color**2%
*“Colors bright”*
**Durability**1%
*“They are durable after many washing cycles”*
### **What buyers complain about **
**Size-Overall**21%
*“Size down”*
**Quality-Overall**9%
*“Extremely low quality”*
**Comfort-Overall**7%
*“the fabric is not very comfortable”*
**Material Quality**7%
*“Material is very itchy”*
**Stretchability/Expandability/Elasticity**6%
*“No elasticity at all”*
**Thickness**3%
*“The fabric seems thicker”*
**Thigh Fit**3%
*“Too tight around the thigh area”*
**Durability**3%
*“Falling apart”*
**Waist Fit**2%
*“A bit too tight around the waist”*
**Value For Money**2%
*“Not worth the price”*
### **Top return reasons **
**Size-Overall**48%
**Waist Fit**15%
**Material Quality**7%
**Length**6%
**Thigh Fit**6%
**Advertised Vs Actual Product**3%
**Thin**2%
**Color**2%
**Comfort-Overall**1%
**Shape/Style**1%
## **Common mens boxer shorts questions**
- **Is mens boxer shorts profitable to sell on Amazon United States?**
- The niche generates $627K/yr across 106 tracked products. 16 of 17 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the mens boxer shorts niche?**
- 23 brands and 102 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in mens boxer shorts?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 2.6%.
- **When does demand for mens boxer shorts peak?**
- Demand peaks in Jul–Oct–Dec; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the mens boxer shorts niche?**
- Listings span $9.07–$56.50; the average listing price is $26.54 (sweet spot $15–$100). The average incumbent carries 29,322 reviews — the moat a new listing must climb.
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