---
title: "Matilda Costume — $772/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/matilda-costume"
last_updated: "2026-08-12T10:49:48.820Z"
locale: en
meta:
description: "Amazon product research for matilda costume: $772/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for matilda costume: $772/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Matilda Costume — $772/mo Amazon US Product Research (2026)"
---
# **Matilda Costume**
**Skip it**
A small market ($9K/yr) — this niche doesn't clear our bar today.
Market size 2Growth 5Conversion 8Competition 50Returns 6Price range 77Avg price 95Brand share 49Review moat 43Quality gap 68
**Avg price**
**Incredible****$24.37**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$5.22–$48.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,234.42**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****10.3%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-40.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$9K**
$9K/yr · 58K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is matilda costume profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, matilda costume is a $9K/yr Amazon United States market (58K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Mar–Sep–Oct. Verdict: Skip it — 32/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **matilda costume market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$24K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#3,403**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **75%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **186 days**
## **Competition: brands, sellers & click share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**28**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 94%
**Open market**
**21%**
- French Toast37% - AwwwCos17% - GORLYA9% - MISS FANTASY9% - HJZHII4% - Vioyrie4%
## **matilda costume demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -40.7% search growth over the last 90 days.
6K4KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Sep, Oct · busiest ÷ quietest = 19.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/matilda-costume/trend)
## **Top matilda costume search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **matilda costume**35K/yr-25.5%1.2% conv. - **matilda costume girls**20K/yr-60.8%1.1% conv. - **matilda costume kids**3K/yr-27.4%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/matilda-costume/search-terms)
## **Top matilda costume products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$92620%$2K30%$3K40%$4K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**French Toast Girls Short Sleeve 2-Fer Pleated Dress Navy 6**French Toast**$13.94**4.5★2,763 rev](https://www.amazon.com/dp/B00XXRDFZ4) [2**GORLYA Girls Short Sleeve Casual Vintage Peter Pan Collar Fit and Flare Skater Party Dress with Pockets (GOR1006 9-10Y Navy)**GORLYA**$22.44**4.6★3,389 rev](https://www.amazon.com/dp/B07NQ5D54G) [3**MISS FANTASY Cosplay Tie for Halloween Party Unisex Adult & Kids Necktie Costume Accessory (Red and Gold)**MISS FANTASY**$5.22**4.7★6,969 rev](https://www.amazon.com/dp/B07YK9RT37) [4**AwwwCos Top Tie Only the Musical Cosplay Gray Costume Woolen School Jacket JK Uniform Party Outfit Women**AwwwCos**$30.37**5.0★3 rev](https://www.amazon.com/dp/B0C2YP6W7B) [5**AwwwCos The Musical Cosplay Gray Costume School Uniform Dress Uniform Suit Skirt Tie Halloween Party Outfit 110**AwwwCos**$46.74**4.4★44 rev](https://www.amazon.com/dp/B0B8NZVRWL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LessonZoo Summer Dress for Girls Doll Collar A Line Swing Party Dresses with Pocket for Kids Back to School Aged 5-14 Years(Navy Blue 11-12 Years)**LessonZoo**$22.36**28 rev6mo ago](https://www.amazon.com/dp/B0GC566MMN) [**RESA Womens Matilda Dress Polo XL**RESA**$46.72**4 rev7mo ago](https://www.amazon.com/dp/B0FZF7TVBL) [**HJZHII 2PCS Red Bow Headbands Red Hairs Bow Headband Thin Hair Headband Christmas Costume for Women Girls Birthday Christmas Costume Party Daily Decor Cosplay Hair Accessories Gift**HJZHII**$5.77**22 rev1y ago](https://www.amazon.com/dp/B0F3WS1KVP) [**Pink Peter Pan Collar Dresses Girls Vintage Dress Midi Church Dress 11-12 Years**Remimi**$17.08**120 rev1y ago](https://www.amazon.com/dp/B0DSYXDK5L) [**Dressy Daisy Nun Dress Halloween Costume Outfit Black Robe with White Collar and Headpiece for Little Kids Girls Size 6-8 M**Dressy Daisy**$25.86**10 rev1y ago](https://www.amazon.com/dp/B0DQBTHMGT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LessonZoo Summer Dress for Girls Doll Collar A Line Swing Party Dresses with Pocket for Kids Back to School Aged 5-14 Years(Navy Blue 11-12 Years)**LessonZoo**$22.36**4.1★**▲ 214%**](https://www.amazon.com/dp/B0GC566MMN) [**RESA Womens Matilda Dress Polo XL**RESA**$46.72**3.8★**▲ 214%**](https://www.amazon.com/dp/B0FZF7TVBL) [**Dressy Daisy Nun Dress Halloween Costume Outfit Black Robe with White Collar and Headpiece for Little Kids Girls Size 6-8 M**Dressy Daisy**$25.86**4.0★**▲ 205%**](https://www.amazon.com/dp/B0DQBTHMGT) [**Kids Musical Cosplay Costume Outfit Girls School Uniform Suit Jacket Shirt Skirt Tie Halloween Party Stage Full Set (Small)**Todollcos**$48.47**4.2★**▲ 188%**](https://www.amazon.com/dp/B0BVVVMWY4) [**Vioyrie Matilda Costume Gray School Uniform Matilda the Musical Cosplay Suit Halloween Outfit Coat Shirt Skirt Set (Gray Suit Small)**Vioyrie**$41.83**0.0★**▲ 182%**](https://www.amazon.com/dp/B0DDK7JFCB)
**~~View all trending →~~**
## **What reviews say buyers love and hate about matilda costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**43%
*“Good quality”*
**Size-Overall**19%
*“Fits great, perfect for the school uniform my kids have to wear”*
**Design-Overall**11%
*“the designs are fabulous”*
**Color**10%
*“It's fabulous the colors are lovely”*
**Comfort-Overall**6%
*“The upside is that its super comfortable, lightweight, and easy for kids to move around in”*
**Soft Feel**2%
*“its actually very soft”*
**Advertised Vs Actual Product**2%
*“looks just like the photos style-wise”*
**Shape/Style**2%
*“looks just like the photos style-wise”*
**Material Quality**2%
*“Made of soft durable fabric that is sure to last all season”*
**Warmth**2%
*“Super soft And great for warm weather”*
### **What buyers complain about **
**Size-Overall**73%
*“Sizing unclear”*
**Advertised Vs Actual Product**14%
*“Misleading Description”*
**Thickness**2%
*“thicker material. almost like a canvas or stiffer cotton.”*
### **Top return reasons **
**Size-Overall**54%
**Waist Fit**12%
**Length**11%
**Shoulder Fit**4%
**Chest Fit**3%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
**Material Quality**2%
**Color**2%
**Value For Money**2%
## **Common matilda costume questions**
- **Is matilda costume profitable to sell on Amazon United States?**
- The niche generates $9K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -40.7%. Flapen's verdict: Skip it (32/100).
- **How competitive is the matilda costume niche?**
- 16 brands and 28 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in matilda costume?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Thickness. The return rate is 10.3% — above our launch gate.
- **When does demand for matilda costume peak?**
- Demand peaks in Mar–Sep–Oct; the busiest month runs 19.2× the quietest.
- **What does it cost to enter the matilda costume niche?**
- Listings span $5.22–$48.47; the average listing price is $24.37 (sweet spot $15–$100). The average incumbent carries 2,234 reviews — the moat a new listing must climb.
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