---
title: "Maternity Shorts — $77K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/maternity-shorts"
last_updated: "2026-08-12T08:17:41.756Z"
locale: en
meta:
description: "Amazon product research for maternity shorts: $77K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for maternity shorts: $77K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Maternity Shorts — $77K/mo Amazon US Product Research (2026)"
---
# **Maternity Shorts**
**Launch it**
A $929K/yr market growing +64.1% this quarter with returns at 4.2% — clears our launch bar.
Market size 76Growth 77Conversion 14Competition 76Returns 35Price range 70Avg price 93Brand share 75Review moat 45Quality gap 42
**Avg price**
**Great****$22.10**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+64.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Great****$929K**
$929K/yr · 3.7M searches
**Competition**
**Great****39%**
top-5 click share — an open shelf
**Brand share**
**Good****60%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$6.24–$35.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,987.09**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is maternity shorts profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, maternity shorts is a $929K/yr Amazon United States market (3.7M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Mar–Apr–May–Jun–Jul. Verdict: Launch it — 61/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maternity shorts market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **$884K–$1.1M**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#2,778**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.1%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **173 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.
**Brands**
**26 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**60%**
Top 20: 96%
**Top-5 click share**
**39%**
Top 20: 72%
**Open market**
**33%**
- fitglam16% - Dalavch13% - Foucome11% - Siimcuzy11% - V VOCNI9% - CRZ YOGA7%
## **maternity shorts demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +64.1% search growth over the last 90 days.
150K100KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 10.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/maternity-shorts/trend)
## **Top maternity shorts search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **maternity shorts**2.0M/yr+55.5%0.8% conv. - **maternity biker shorts**416K/yr+66.5%1.4% conv. - **maternity jean shorts**206K/yr+104.3%0.5% conv. - **pregnancy shorts**197K/yr+136.5%0.8% conv. - **maternity shorts for women**191K/yr+41.8%0.7% conv. - **maternity athletic shorts**117K/yr+74.9%0.9% conv. - **maternity denim shorts**65K/yr+83.2%0.3% conv. - **plus size maternity shorts**54K/yr+72.2%0.0% conv. - **maternity workout shorts**62K/yr+46.4%1.1% conv. - **maternity shorts denim**45K/yr+100.9%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/maternity-shorts/search-terms)
## **Top maternity shorts products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$28K6%$56K9%$84K12%$112K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dalavch 4 Pack Womens Maternity Yoga Shorts Over The Belly Pregnancy Biker Workout Active Athletic Pregnant Shorts 5 2 Black 1 Pink 1 Blue Medium**Dalavch**$25.76**4.6★974 rev](https://www.amazon.com/dp/B0CSYT8J3G) [2**Siimcuzy 4 Pack Womens Maternity Shorts with Pockets Over The Belly Yoga Biker Pregnancy Workout Running Active Shorts 2 Black 1 Heather Grey 1 Wine Medium**Siimcuzy**$25.62**4.6★692 rev](https://www.amazon.com/dp/B0D4ZG17VY) [3**Foucome Maternity Jean Shorts Wide Elastic Band Maternity Shorts for Women Denim (Light Blue M)**Foucome**$26.33**4.4★5,383 rev](https://www.amazon.com/dp/B083XCMDNT) [4**fitglam Womens Maternity Shorts Lounge Sleep Pajama Workout Comfy Stretchy Pregnancy Shorts(Black/Dark Heather Grey Medium)**fitglam**$18.01**4.6★2,331 rev](https://www.amazon.com/dp/B08JM33Q36) [5**V VOCNI Maternity Denim Shorts for Women High Waist Distressed Cuffed Hem Casual Denim Jeans Short Dark Blue Large**V VOCNI**$24.42**4.6★2,316 rev](https://www.amazon.com/dp/B08SLZXPR5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Happy.angel Maternity Biker Shorts with Pockets Over The Belly Pregnancy Yoga Shorts for Workout Running Lounge Black L**Happy.angel**$6.24**126 rev5mo ago](https://www.amazon.com/dp/B0GWZJWV2H) [**BLENCOT Womens Maternity Jean Shorts Under Belly Maternity Lounge Denim Shorts Pregnancy Fold Hem Comfy Clothes with Elastic Panel Myosotis Blue M**BLENCOT**$28.48**60 rev7mo ago](https://www.amazon.com/dp/B0FXX82XYL) [**Summer Mae CloudFeel Maternity Shorts with Pockets Over The Belly Pregnancy Yoga Workout Biker Short Active Athletic Pants Black M**Summer Mae**$17.23**83 rev9mo ago](https://www.amazon.com/dp/B0FVFSHPRH) [**Dalavch 4 Pack Womens Maternity Yoga Shorts Over the Belly Pregnancy Biker Workout Active Athletic Pregnant Shorts 5 2 Black 1 Pink 1 Blue Large**Dalavch**$26.38**974 rev1y ago](https://www.amazon.com/dp/B0DKJDV59L) [**Siimcuzy 4 Pack Womens Maternity Shorts with Pockets Over The Belly Yoga Biker Pregnancy Workout Running Active Shorts 2 Black 1 Heather Grey 1 Wine Medium**Siimcuzy**$25.62**692 rev2y ago](https://www.amazon.com/dp/B0D4ZG17VY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Happy.angel Maternity Biker Shorts with Pockets Over The Belly Pregnancy Yoga Shorts for Workout Running Lounge Black L**Happy.angel**$6.24**4.3★**▲ 23%**](https://www.amazon.com/dp/B0GWZJWV2H) [**CRZ YOGA Butterluxe Maternity Biker Shorts 6 - Over The Belly Pregnancy Yoga Workout Womens Activewear Buttery Soft Black Large**CRZ YOGA**$24.77**4.8★**▲ 21%**](https://www.amazon.com/dp/B0C9QV7H7J) [**BLENCOT Womens Maternity Jean Shorts Under Belly Maternity Lounge Denim Shorts Pregnancy Fold Hem Comfy Clothes with Elastic Panel Myosotis Blue M**BLENCOT**$28.48**4.3★**▲ 21%**](https://www.amazon.com/dp/B0FXX82XYL) [**POSHGLAM Womens Maternity Shorts Over Belly Workout Running Casual Summer Pregnancy Shorts(Black Large)**POSHGLAM**$17.63**4.5★**▲ 20%**](https://www.amazon.com/dp/B0B38S998C) [**AMPOSH Womens Maternity Quick-Dry Workout Shorts Athletic Running Yoga Shorts with Pocket(Black L)**AMPOSH**$16.71**4.4★**▲ 18%**](https://www.amazon.com/dp/B099N551GP)
**~~View all trending →~~**
## **What reviews say buyers love and hate about maternity shorts**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**35%
*“Comfortable and durable”*
**Size-Overall**14%
*“not too tight”*
**Stretchability/Expandability/Elasticity**7%
*“Fabric is stretchy”*
**Soft Feel**6%
*“Soft and comfortable”*
**Quality-Overall**4%
*“They seem to be well made”*
**Value For Money**3%
*“Worth every penny”*
**Pockets/Compartments**3%
*“Love the pockets”*
**Color**2%
*“Colors are accurate”*
**Material Quality**2%
*“The material is lightweight and cool,”*
**Exercise/Sports Suitability**2%
*“Good pair of workout shorts”*
### **What buyers complain about **
**Size-Overall**14%
*“run big”*
**Comfort-Overall**7%
*“Not comfortable at all”*
**Material Quality**3%
*“seems like ver my cheap material and rides up”*
**Allergies**3%
*“Caused A Rash”*
**Stretchability/Expandability/Elasticity**3%
*“had some more stretch”*
**Smell**3%
*“Weird smell”*
**Transparency**3%
*“causing it to be see through”*
**Thickness**2%
*“Slightly see through/thin material”*
**Pockets/Compartments**2%
*“no pockets”*
**Quality-Overall**2%
*“Cheap”*
### **Top return reasons **
**Size-Overall**52%
**Waist Fit**9%
**Thigh Fit**6%
**Material Quality**6%
**Length**6%
**Thin**2%
**Hip Fit**2%
**Inseam Fit**2%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
## **Common maternity shorts questions**
- **Is maternity shorts profitable to sell on Amazon United States?**
- The niche generates $929K/yr across 54 tracked products. 8 of 15 products launched in the last 360 days are still selling. 90-day search growth is +64.1%. Flapen's verdict: Launch it (61/100).
- **How competitive is the maternity shorts niche?**
- 26 brands and 36 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 60% of demand.
- **What do buyers complain about in maternity shorts?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Material Quality. The return rate is 4.2%.
- **When does demand for maternity shorts peak?**
- Demand peaks in Mar–Apr–May–Jun–Jul; the busiest month runs 10.6× the quietest.
- **What does it cost to enter the maternity shorts niche?**
- Listings span $6.24–$35.49; the average listing price is $22.10 (sweet spot $15–$100). The average incumbent carries 1,987 reviews — the moat a new listing must climb.
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