---
title: "Maternity Robe — $8K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/maternity-robe"
last_updated: "2026-08-12T09:12:04.610Z"
locale: en
meta:
description: "Amazon product research for maternity robe: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for maternity robe: $8K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Maternity Robe — $8K/mo Amazon US Product Research (2026)"
---
# **Maternity Robe**
**Skip it**
Weak search conversion (0.4%) — this niche doesn't clear our bar today.
Market size 24Growth 33Conversion 5Competition 96Returns 28Price range 83Avg price 95Brand share 54Review moat 44Quality gap 24
**Competition**
**Incredible****17%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$27.50**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.07–$108.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,122.49**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+6.7%**
90-day search growth — must beat 0% to launch
**Returns**
**Okay****4.8%**
return rate — above 5% kills the launch gate
**Market size**
**Bad****$94K**
$94K/yr · 925K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
## **Is maternity robe profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, maternity robe is a $94K/yr Amazon United States market (925K searches/yr). The top 5 brands hold 72% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maternity robe market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$83K–$110K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#4,160**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **90%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **182 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (17% combined) — an open shelf where new products get seen.
**Brands**
**35 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**72%**
Top 20: 94%
**Top-5 click share**
**17%**
Top 20: 43%
**Open market**
**24%**
- Ekouaer58% - Kindred Bravely4% - PrinStory4% - Galabloomer3% - HOTOUCH3% - Amazon Essentials3%
## **maternity robe demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.7% search growth over the last 90 days.
25K15KPrime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/maternity-robe/trend)
## **Top maternity robe search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **nursing nightgown**194K/yr+12.3%0.2% conv. - **maternity robe**175K/yr+0.3%0.2% conv. - **robe for hospital delivery**116K/yr+57.8%0.3% conv. - **maternity robe for hospital**81K/yr-10.1%0.1% conv. - **breastfeeding nightgown**46K/yr+16.4%0.2% conv. - **nursing robe**39K/yr+0.4%0.1% conv. - **hospital robe for women labor delivery**34K/yr-11.5%0.1% conv. - **labor robe**25K/yr+17.2%0.1% conv. - **labor and delivery robe**23K/yr+11.0%0.1% conv. - **maternity nursing sleep shirts & nightgowns**21K/yr+1.3%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/maternity-robe/search-terms)
## **Top maternity robe products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$2K4%$4K6%$6K8%$8K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ekouaer Womens Nursing Robe Maternity Robes Set Labor Nursing Nightgowns for Hospital Postpartum Nightgown Mauve M**Ekouaer**$36.72**4.7★1,035 rev](https://www.amazon.com/dp/B0CQMTY4JY) [2**Ekouaer Maternity Nursing Gown and Robe Set Nursing 3 In 1 Labor Delivery Nightgowns for Hospital Breastfeeding Gowns Black Medium**Ekouaer**$29.11**4.5★404 rev](https://www.amazon.com/dp/B0CJY33Z9N) [3**PrinStory Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Black-L**PrinStory**$16.71**4.7★1,718 rev](https://www.amazon.com/dp/B0DC99ZTY7) [4**HOTOUCH Summer Bathrobes for Women Lightweight Robe Knee Length Postpartum Robe with Attached Belt Light Pink**HOTOUCH**$21.73**4.5★14,678 rev](https://www.amazon.com/dp/B01MQ030R4) [5**Ekouaer Womens Nursing Nightgown and Robe Set Labor and Delivery Robes Soft Maternity Nightgowns Pregnancy Gowns Black L**Ekouaer**$34.02**4.7★1,035 rev](https://www.amazon.com/dp/B0CQMHR5J2)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Essentials Womens Soft Modal Nursing Maternity Sleepwear Nightgown Medium Grey Heather Small**Amazon Essentials**$17.55**80 rev10mo ago](https://www.amazon.com/dp/B0DQ4Y99SS) [**Ekouaer Womens Robe Long Kint Bathrobe Lightweight Soft Robes Ladies Bath Robe Sleepwear S-XXL**Ekouaer**$28.37**569 rev12mo ago](https://www.amazon.com/dp/B0FHWWM4SM) [**Motherhood Maternity Womens Nursing Chemise Nightgown Robe and Swaddle 3-Piece Set Sage/Checkmate Sage Large**Motherhood Maternity**$43.73**40 rev1y ago](https://www.amazon.com/dp/B0FHHY2GNN) [**Ekouaer Nightgowns for Women Button Down Sleep Shirt Short Sleeve NightShirts Boyfriend Sleepdress Soft Pajama Dress Light Green Medium**Ekouaer**$13.96**1,036 rev1y ago](https://www.amazon.com/dp/B0DZNT2CF2) [**Ekouaer Labor and Delivery Gown for Hospital Short Sleeve Maternity Nursing Nightgown with Button Pregnancy Clothes Black L**Ekouaer**$28.79**504 rev1y ago](https://www.amazon.com/dp/B0DQLN1Y3D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ekouaer Maternity Robe 3 in 1 Labor Delivery Nursing Gown Hospital Breastfeeding Dress Bathrobes**Ekouaer**$24.12**4.6★**▲ 31%**](https://www.amazon.com/dp/B082M948Y5) [**Ekouaer Nightgowns for Women Button Down Sleep Shirt Short Sleeve NightShirts Boyfriend Sleepdress Soft Pajama Dress Light Green Medium**Ekouaer**$13.96**4.7★**▲ 30%**](https://www.amazon.com/dp/B0DZNT2CF2) [**Motherhood Maternity Womens Nursing Chemise Nightgown Robe and Swaddle 3-Piece Set Sage/Checkmate Sage Large**Motherhood Maternity**$43.73**4.9★**▲ 29%**](https://www.amazon.com/dp/B0FHHY2GNN) [**Ekouaer Robes for Women Waffle Knit Bathrobe Soft Lightweight Knee Length Loungewear**Ekouaer**$22.42**4.3★**▲ 26%**](https://www.amazon.com/dp/B0C6TKXX4N) [**Ekouaer 3 Pack Womens Nightshirt Button Down Nightgown Short Sleeve Sleepshirt V Neck Pajama Dress with Pockets**Ekouaer**$33.70**4.6★**▲ 25%**](https://www.amazon.com/dp/B0CQK5YNZW)
**~~View all trending →~~**
## **What reviews say buyers love and hate about maternity robe**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**23%
*“So Comfortable”*
**Soft Feel**20%
*“Comfy and soft”*
**Size-Overall**11%
*“The pants fit the best”*
**Quality-Overall**6%
*“Great quality so soft my baby loved it”*
**Material Quality**5%
*“Very comfortable material”*
**Color**3%
*“Color is accurate”*
**Weight Light**3%
*“Nice and lightweight”*
**Value For Money**3%
*“Good price”*
**Warmth**3%
*“keeps you warm”*
**Stretchability/Expandability/Elasticity**2%
*“it has a nice stretch”*
### **What buyers complain about **
**Size-Overall**15%
*“Bigger than expected”*
**Thickness**5%
*“The material is a bit thicker”*
**Material Quality**4%
*“Didn't like material”*
**Quality-Overall**3%
*“Looks and feels cheap”*
**Sleeve Fit**3%
*“the sleeves are so long”*
**Color**3%
*“the black color already looks a little faded before washing”*
**Stitch/Finish/Polish**3%
*“seams came apart”*
**Durability**3%
*“not durable at all”*
**Pockets/Compartments**2%
*“however the pockets do not hold up well”*
**Pilling/Linting**1%
*“Color Faded and Lint Everywhere”*
### **Top return reasons **
**Size-Overall**42%
**Length**12%
**Material Quality**7%
**Chest Fit**6%
**Color**4%
**Thin**3%
**Sleeve Fit**3%
**Waist Fit**3%
**Advertised Vs Actual Product**3%
**Width**3%
## **Common maternity robe questions**
- **Is maternity robe profitable to sell on Amazon United States?**
- The niche generates $94K/yr across 128 tracked products. 5 of 29 products launched in the last 360 days are still selling. 90-day search growth is +6.7%. Flapen's verdict: Skip it (45/100).
- **How competitive is the maternity robe niche?**
- 35 brands and 38 sellers compete. The top 5 products take 17% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in maternity robe?**
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 4.8%.
- **When does demand for maternity robe peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the maternity robe niche?**
- Listings span $8.07–$108.48; the average listing price is $27.50 (sweet spot $15–$100). The average incumbent carries 2,122 reviews — the moat a new listing must climb.
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