---
title: "Trend — maternity clothes - Flapen"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/maternity-clothes/trend"
last_updated: "2026-07-21T06:22:28.574Z"
locale: en
meta:
  description: "maternity clothes shows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "maternity clothes shows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — maternity clothes - Flapen"
---

# **maternity clothes**

**Worth a look**

Shows a fragmented shelf (top 5 take 10% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 95Growth 18Conversion 9Competition 98Returns 39Price range 87Avg price 95Brand share 94Review moat 49Quality gap 58

**Competition**

**Incredible****10%**

top-5 click share — an open shelf

**Market size**

**Incredible****$2.1M**

$2.1M/yr · 11.3M searches

**Avg price**

**Incredible****$27.58**

avg listing price — sweet spot $15–$100

**Brand share**

**Great****41%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****$6.53–$93.94**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,631.12**

avg incumbent reviews — the moat a new listing must climb

**Returns**

**Okay****4.3%**

return rate — above 6% kills the launch gate

**Growth**

**Bad****-14.2%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****0.7%**

search→purchase rate — share of searches ending in a sale