---
title: "Marshall Paw Patrol Costume — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/marshall-paw-patrol-costume"
last_updated: "2026-08-12T14:24:44.918Z"
locale: en
meta:
description: "Amazon product research for marshall paw patrol costume: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for marshall paw patrol costume: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Marshall Paw Patrol Costume — Amazon US Product Research"
---
# **Marshall Paw Patrol Costume**
**Skip it**
Soft demand (-25.1% this quarter) — this niche doesn't clear our bar today.
Market size 14Growth 12Conversion 19Competition 77Returns 46Price range 95Avg price 95Brand share 20Review moat 54Quality gap 25
**Avg price**
**Incredible****$26.46**
avg listing price — sweet spot $15–$100
**Price range**
**Incredible****$19.46–$48.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Great****38%**
top-5 click share — an open shelf
**Review moat**
**Good****1,323.93**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$56K**
$56K/yr · 138K searches
**Growth**
**Bad****-25.1%**
90-day search growth — must beat 0% to launch
## **Is marshall paw patrol costume profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, marshall paw patrol costume is a $56K/yr Amazon United States market (138K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 39/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **marshall paw patrol costume market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$53K–$66K**
- units × avg price
- **Conversion rate**
- **1.5%**
- **Avg BSR**
- **#768**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **55%**
- **Out of stock**
- **17.1%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **164 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.
**Brands**
**9 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**38%**
Top 20: 81%
**Open market**
**4%**
- Tstars29% - Paw Patrol27% - Disguise16% - Nickelodeon15% - Rubies4% - Rubie's4% - Open — no brand owns it (3 brands, 4%)
## **marshall paw patrol costume demand & seasonality**
Weekly Amazon search volume, last 94 weeks — -25.1% search growth over the last 90 days.
18K13KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 68.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/marshall-paw-patrol-costume/trend)
## **Top marshall paw patrol costume search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **marshall paw patrol costume**92K/yr-24.3%0.7% conv. - **marshall costume**12K/yr-27.7%0.7% conv. - **paw patrol marshall costume**16K/yr-39.6%0.9% conv. - **marshall costume paw patrol**8K/yr-30.6%0.5% conv. - **marshall halloween costume**4K/yr+146.0%0.0% conv. - **marshall halloween costume paw patrol**3K/yr+633.3%0.0% conv. - **marshall paw patrol costume toddler**3K/yr-19.2%2.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/marshall-paw-patrol-costume/search-terms)
## **Top marshall paw patrol costume products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$5K12%$7K16%$9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tstars Paw Patrol Marshall Little Brother Newborn Outfit Baby Boy Infant Bodysuit 6M (3-6M) Navy**Tstars**$19.59**4.5★55 rev](https://www.amazon.com/dp/B0C1VQ5GN7) [2**Disguise Paw Patrol Marshall Toddler Costume Deluxe Official Paw Patrol Marshall Outfit with Headpiece and Pack Child Size (4-6)**Disguise**$40.46**3.9★10 rev](https://www.amazon.com/dp/B0D686BBW9) [3**Nickelodeon Paw Patrol Marshall Toddler Boy Girl Zip Up Cosplay Coverall 3T**Nickelodeon**$30.77**4.6★2,386 rev](https://www.amazon.com/dp/B07FW17ZZ8) [4**Paw Patrol Nickelodeon Chase Marshall Rubble Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Black/Grey**Paw Patrol**$24.71**4.8★48 rev](https://www.amazon.com/dp/B0DQQCXGXN) [5**Paw Patrol Marshall Toddler Girls Cosplay Graphic T-Shirt Dress Legging Red/White 4T**Paw Patrol**$33.35**4.8★250 rev](https://www.amazon.com/dp/B0B3KJ3L1W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Paw Patrol Marshall Toddler Boys Hooded Matching Family Cosplay T-Shirt Red 4T**Paw Patrol**$24.58**83 rev1y ago](https://www.amazon.com/dp/B0F1X4XBQ2) [**Paw Patrol Nickelodeon Chase Marshall Rubble Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Black/Grey**Paw Patrol**$24.71**48 rev1y ago](https://www.amazon.com/dp/B0DQQCXGXN) [**Disguise Paw Patrol Marshall Toddler Costume Official Paw Patrol Marshall Outfit with Headpiece Child Size (2T)**Disguise**$36.77**5 rev2y ago](https://www.amazon.com/dp/B0D6H3M5VH) [**Disguise Paw Patrol Marshall Toddler Costume Deluxe Official Paw Patrol Marshall Outfit with Headpiece and Pack Child Size (4-6)**Disguise**$40.46**10 rev2y ago](https://www.amazon.com/dp/B0D686BBW9) [**Disguise Paw Patrol Marshall Toddler Costume Deluxe Official Paw Patrol Marshall Outfit with Headpiece and Pack Child Size (2T)**Disguise**$42.14**10 rev2y ago](https://www.amazon.com/dp/B0D67GR1HQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Tstars Paw Patrol Marshall Little Brother Newborn Outfit Baby Boy Infant Bodysuit 6M (3-6M) Navy**Tstars**$19.59**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0C1VQ5GN7) [**Tstars Paw Patrol Marshall Little Brother Newborn Outfit Baby Boy Infant Bodysuit NB (0-3M) Navy**Tstars**$19.48**4.5★**▲ 1000%**](https://www.amazon.com/dp/B0C1VS6728) [**Paw Patrol Nickelodeon Chase Marshall Rubble Boys UPF 50+ Rash Guard and Swim Trunks Swimsuit Set for Toddler and Big Kids Black/Grey**Paw Patrol**$24.71**4.8★**▲ 1000%**](https://www.amazon.com/dp/B0DQQCXGXN) [**Marshall Fire Pup 4th Birthday Shirt for Boys - Paw Patrol Toddler T-Shirt - Fun Gift for 4 Year Olds Party 3T Navy**Tstars**$19.55**4.8★**▲ 1000%**](https://www.amazon.com/dp/B09HMLN4PT) [**Tstars Paw Patrol Marshall Little Brother Newborn Outfit Baby Boy Infant Bodysuit 24M (18-24M) Navy**Tstars**$19.52**4.5★**▲ 1000%**](https://www.amazon.com/dp/B08X3JJ4F6)
**~~View all trending →~~**
## **What reviews say buyers love and hate about marshall paw patrol costume**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“It is well made”*
**Gifting Purpose**15%
*“Gift”*
**Fun/Entertainment Experience**13%
*“Fun for kids great quality”*
**Size-Overall**12%
*“Fits just right”*
**Color**7%
*“The colors are accurate and look great”*
**Creativity**5%
*“Very fun, and creative”*
**Value For Money**5%
*“Great value”*
**Durability**4%
*“Durability: Washes well and doesnt shrink”*
**Developmental Needs**4%
*“Great for young kids”*
**Material Quality**3%
*“has quality materials”*
### **What buyers complain about **
**Value For Money**18%
*“Super cheap and nothing is actually functional super disappointing my daughter loves paw patrol anything and she doesnt even look at this”*
**Safety Standards**13%
*“NOT SAFE FOR LITTLES”*
**Functionality-Overall**13%
*“The compass and whistle dont actually work”*
**Size-Overall**7%
*“The backpack is a little big”*
**Strength**6%
*“some parts feel a little flimsy for rough play”*
**Quality-Overall**6%
*“overpriced, cheap quality, useless contents”*
**Machine Wash Suitability**4%
*“it's really cute however the first wash the red bled all over the white parts of the hoodie”*
**Durability**4%
*“I do not recommend buying this hoodie if you want it to last”*
**Color**4%
*“Color bleeds”*
**Strap/String Quality**3%
*“Bought two and by the end of the first day the yellow strap that would be used to hang the bag on a hook was broken on both bags”*
### **Top return reasons **
**Size-Overall**55%
**Quality-Overall**6%
**Value For Money**5%
**Advertised Vs Actual Product**5%
**Gifting Purpose**4%
**Length**4%
**Product Condition**3%
**Material Quality**3%
**Strap/String Quality**1%
**Chest Fit**1%
## **Common marshall paw patrol costume questions**
- **Is marshall paw patrol costume profitable to sell on Amazon United States?**
- The niche generates $56K/yr across 42 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Skip it (39/100).
- **How competitive is the marshall paw patrol costume niche?**
- 9 brands and 45 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in marshall paw patrol costume?**
- Top complaints mined from reviews: Value For Money, Safety Standards, Functionality-Overall. The return rate is 3.3%.
- **When does demand for marshall paw patrol costume peak?**
- Demand peaks in Sep–Oct; the busiest month runs 68.0× the quietest.
- **What does it cost to enter the marshall paw patrol costume niche?**
- Listings span $19.46–$48.19; the average listing price is $26.46 (sweet spot $15–$100). The average incumbent carries 1,324 reviews — the moat a new listing must climb.
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