---
title: "Maroon Beanie — $958/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/maroon-beanie"
last_updated: "2026-08-12T11:31:28.342Z"
locale: en
meta:
description: "Amazon product research for maroon beanie: $958/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for maroon beanie: $958/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Maroon Beanie — $958/mo Amazon US Product Research (2026)"
---
# **Maroon Beanie**
**Skip it**
Soft demand (-78.8% this quarter) — this niche doesn't clear our bar today.
Market size 3Growth 0Conversion 21Competition 73Returns 42Price range 69Avg price 59Brand share 90Review moat 23Quality gap 33
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****41%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****$5.21–$36.74**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.09**
avg listing price — sweet spot $15–$100
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****8,259.93**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.7%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$11K**
$11K/yr · 52K searches
**Growth**
**Bad****-78.8%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is maroon beanie profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, maroon beanie is a $11K/yr Amazon United States market (52K searches/yr). The top 5 brands hold 45% of demand. Verdict: Skip it — 38/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maroon beanie market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$26K–$33K**
- units × avg price
- **Conversion rate**
- **1.7%**
- **Avg BSR**
- **#818**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **64%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **161 days**
## **Competition: brands, sellers & click share**
The top 5 products take 41% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**35 **▲rising
**Sellers**
**58**
**Top-5 brand share**
**45%**
Top 20: 87%
**Top-5 click share**
**41%**
Top 20: 77%
**Open market**
**51%**
- ROYBENS13% - Gelante9% - Top Level8% - HIWIND8% - Revony6% - Home Prefer4%
## **maroon beanie demand & seasonality**
Weekly Amazon search volume, last 27 weeks — -78.8% search growth over the last 90 days.
2K1KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/maroon-beanie/trend)
## **Top maroon beanie search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **maroon beanie**16K/yr-70.9%4.5% conv. - **burgundy beanie**16K/yr-79.0%2.7% conv. - **dark red beanie**4K/yr-63.7%4.8% conv. - **burgundy beanie men**4K/yr-83.0%2.4% conv. - **burgundy beanie for women**6K/yr-86.2%1.0% conv. - **burgundy winter hat**6K/yr-97.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/maroon-beanie/search-terms)
## **Top maroon beanie products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$3456%$6909%$1K12%$1K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ROYBENS Swag Wool Knit Cuff Short Fisherman Beanie for Men Women Winter Warm Hats Wine Red**ROYBENS**$12.09**4.4★5,122 rev](https://www.amazon.com/dp/B07XXZVBJP) [2**Top Level Beanie Men Women - Unisex Cuffed Plain Skull Knit Hat Cap Burgundy**Top Level**$7.49**4.6★23,425 rev](https://www.amazon.com/dp/B01LXFOD10) [3**HIWIND Beanie for Men Women Knit Cuffed Winter Beanies Skull Cap Hat Wine Red**HIWIND**$5.21**4.7★32 rev](https://www.amazon.com/dp/B0FSYD2J8M) [4**Essential Knit Beanie Soft Lightweight Comfort in Fun Colors Maroon**Revony**$12.98**4.3★1,045 rev](https://www.amazon.com/dp/B077NXB4N5) [5**Home Prefer Mens Winter Hats Thick Knit Cuff Beanie Cap Warm Stocking Beanie Hat Burgundy**Home Prefer**$12.75**4.4★240 rev](https://www.amazon.com/dp/B0CJYHKZBG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Beanie Fleece Lined Soft for Men Women | Winter Hats Warm Double Layered Stylish Knited Cuffed Plain Beanie Skull Cap - Maroon**THE CAP COMPANY**$15.33**12 rev7mo ago](https://www.amazon.com/dp/B0G2HFRXLT) [**HIWIND Beanie for Men Women Knit Cuffed Winter Beanies Skull Cap Hat Wine Red**HIWIND**$5.21**32 rev9mo ago](https://www.amazon.com/dp/B0FSYD2J8M) [**SJATMMA Beanies for Women Men Burgundy Knitted Beanies and Winter Warm Hats for Women and Men Cuffed Beanies or Skull Caps**SJATMMA**$11.90**8 rev10mo ago](https://www.amazon.com/dp/B0FP4S1Z5C) [**ROXUN Beanie for Men/Women Winter Hat Soft Warm Unisex Skull Stocking Cap**ROXUN**$8.86**1,090 rev10mo ago](https://www.amazon.com/dp/B0FHPQD943) [**Satin Lined Beanie for Women Men 3-Layer Warm Slouchy Winter Hat Valentines Day Gifts for Him Her Gift Box Card Included**CANIFA**$16.95**160 rev11mo ago](https://www.amazon.com/dp/B0FMJP1R9M)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Beanie Fleece Lined Soft for Men Women | Winter Hats Warm Double Layered Stylish Knited Cuffed Plain Beanie Skull Cap - Maroon**THE CAP COMPANY**$15.33**4.7★**▲ 424%**](https://www.amazon.com/dp/B0G2HFRXLT) [**Carhartt Mens Knit Cuffed Beanie Brown One Size**Carhartt**$19.96**4.8★**▲ 411%**](https://www.amazon.com/dp/B002G9UDY6) [**Gymreapers Beanie Winter Hats for Women & Men | Unisex Acrylic Ribbed Knit Cuffed Skull Cap | Stocking Warm Hats for Men (Maroon)**Gymreapers**$19.77**4.4★**▲ 286%**](https://www.amazon.com/dp/B0CSVMWLW6) [**SPLASHGRIP Winter Beanie for Men Women Soft Fleece Lined Warm Knit Hat Ski Stocking Hat Thermal Thick Caps Wine red**SPLASHGRIP**$7.73**4.4★**▲ 140%**](https://www.amazon.com/dp/B0FM8D6H6T) [**Essential Knit Beanie Soft Lightweight Comfort in Fun Colors Maroon**Revony**$12.98**4.3★**▲ 132%**](https://www.amazon.com/dp/B077NXB4N5)
**~~View all trending →~~**
## **What reviews say buyers love and hate about maroon beanie**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**23%
*“Warm hat”*
**Quality-Overall**18%
*“Good quality”*
**Size-Overall**15%
*“The fit is comfortable”*
**Color**9%
*“Color is accurate and looks good”*
**Comfort-Overall**6%
*“so comfortable”*
**Soft Feel**3%
*“The quality is great soft and thick”*
**Thickness**3%
*“Warm hat, thick, great looking quality hat”*
**Value For Money**2%
*“Good value”*
**Material Quality**2%
*“Great cotton material”*
**Durability**2%
*“Very durable”*
### **What buyers complain about **
**Size-Overall**25%
*“Too big”*
**Value For Money**8%
*“The price is average”*
**Color**8%
*“Wrong color”*
**Gap/Hole**6%
*“arrived with small hole that's visible”*
**Quality-Overall**4%
*“Lower quality and developed a hole on top center after just one wash”*
**Durability**4%
*“Not Durable”*
**Lining Quality**3%
*“It doesn't have a liner but”*
**Thickness**3%
*“When I first opened the package I was worried about how thin it is”*
**Warmth**1%
*“keep in mind it isn't going to keep your head especially warm”*
**Stretchability/Expandability/Elasticity**1%
*“Hasn't stretched out”*
### **Top return reasons **
**Size-Overall**54%
**Color**21%
**Length**5%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Material Quality**3%
**Shape/Style**2%
**Thin**1%
**Warmth**1%
**Product Condition**1%
## **Common maroon beanie questions**
- **Is maroon beanie profitable to sell on Amazon United States?**
- The niche generates $11K/yr across 44 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -78.8%. Flapen's verdict: Skip it (38/100).
- **How competitive is the maroon beanie niche?**
- 35 brands and 58 sellers compete. The top 5 products take 41% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in maroon beanie?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 3.7%.
- **What does it cost to enter the maroon beanie niche?**
- Listings span $5.21–$36.74; the average listing price is $13.09 (sweet spot $15–$100). The average incumbent carries 8,260 reviews — the moat a new listing must climb.
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