---
title: "Maleficent — $11K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/maleficent"
last_updated: "2026-08-12T11:33:45.330Z"
locale: en
meta:
description: "Amazon product research for maleficent: $11K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for maleficent: $11K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Maleficent — $11K/mo Amazon US Product Research (2026)"
---
# **Maleficent**
**Skip it**
Weak search conversion (0.6%) — this niche doesn't clear our bar today.
Market size 30Growth 23Conversion 8Competition 67Returns 60Price range 82Avg price 95Brand share 30Review moat 86Quality gap 19
**Avg price**
**Incredible****$46.36**
avg listing price — sweet spot $15–$100
**Review moat**
**Great****284.24**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$8.73–$110.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Returns**
**Good****2.6%**
return rate — above 5% kills the launch gate
**Market size**
**Okay****$135K**
$135K/yr · 471K searches
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
## **Is maleficent profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, maleficent is a $135K/yr Amazon United States market (471K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maleficent market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **5K–6K**
- avg 0–100/product
- **Revenue / yr**
- **$232K–$278K**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#67,432**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **57%**
- **Out of stock**
- **13.3%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **160 days**
## **Competition: brands, sellers & click share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**80**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 79%
**Open market**
**11%**
- Loungefly44% - FOTAP30% - Disney9% - Funko2% - Wondapop2% - BEIANSHUO2% - Open — no brand owns it (8 brands, 11%)
## **maleficent demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
40K30KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 3.9×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/maleficent/trend)
## **Top maleficent search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **maleficent**273K/yr-5.1%0.3% conv. - **maleficent loungefly**25K/yr+7.5%0.5% conv. - **disney villains loungefly**19K/yr+11.8%0.2% conv. - **loungefly villains**16K/yr-7.1%0.4% conv. - **malefica**15K/yr-25.6%0.2% conv. - **villains loungefly**10K/yr+5.8%0.4% conv. - **disney villains backpack**9K/yr+17.1%0.1% conv. - **loungefly maleficent**9K/yr-1.6%0.5% conv. - **maleficent purse**9K/yr+27.0%0.4% conv. - **maleficent bag**10K/yr-13.6%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/maleficent/search-terms)
## **Top maleficent products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$7K10%$14K15%$20K20%$27K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Villains Movie Inspire Crossbody Bag Villains Male Fan Gift Malefi Est 1959 Shoulder Bag Evil Queen Gift (Malefi Whi CB)**FOTAP**$14.65**4.5★80 rev](https://www.amazon.com/dp/B0DZXQF4Q1) [2**Villains Queen Crossbody Bag Villains Fan Gift Est 1959 Shoulder Bag Evil Queen Gift (Male CB)**FOTAP**$14.91**4.5★80 rev](https://www.amazon.com/dp/B0DKJR6Y4R) [3**Loungefly Disney Villains Malificent Convertible Mini Backpack**Loungefly**$59.33**4.8★156 rev](https://www.amazon.com/dp/B0DJV1LKWP) [4**Disney Stitch Blanket Hoodie - Adults 2 in 1 Oversized Fleece Hoodie Baby Yoda Minnie Mouse - Stitch Gifts (Black Maleficent)**Disney**$41.47**4.6★884 rev](https://www.amazon.com/dp/B0C3DFKLXB) [5**Loungefly Disney Villains Debossed All Around Faux Leather Zip Wallet (one size Multi)**Loungefly**$44.46**4.7★520 rev](https://www.amazon.com/dp/B07ZRT1YS9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Loungefly Exclusives Disney Sleeping Beauty Maleficent Stained Glass Mini-Backpack Entertainment Earth Exclusive Faux Leather 10.5 H x 8 L x 5.5 D Multi-Color Unisex**Loungefly**$110.57**4 rev9mo ago](https://www.amazon.com/dp/B0FSHJJQPF) [**Loungefly Disney Villains Tote Bag**Loungefly**$74.10**29 rev11mo ago](https://www.amazon.com/dp/B0DNTS5PDP) [**Loungefly x Disney Nightmare Before Christmas Oogie Boogie Creepy Crawlies Mini Backpack**Loungefly**$63.31**729 rev11mo ago](https://www.amazon.com/dp/B08KW7ZT47) [**Funko Pop! Deluxe: Villains - Maleficent - Stained Glass - Disney Villains - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Disney Fans - Figure for Collectors**Funko**$20.66**57 rev11mo ago](https://www.amazon.com/dp/B0CND4M7NT) [**Villains Queen Crossbody Bag Villains Fan Gift Est 1959 Shoulder Bag Evil Queen Gift (Male HB CB)**FOTAP**$16.31**80 rev1y ago](https://www.amazon.com/dp/B0F1SDHFWW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Loungefly Disney Villains Debossed All Around Faux Leather Zip Wallet (one size Multi)**Loungefly**$44.46**4.7★**▲ 203%**](https://www.amazon.com/dp/B07ZRT1YS9) [**Loungefly x Disney Nightmare Before Christmas Oogie Boogie Creepy Crawlies Mini Backpack**Loungefly**$63.31**4.8★**▲ 162%**](https://www.amazon.com/dp/B08KW7ZT47) [**Loungefly Disney Nightmare Before Christmas Headless Jack Skellington Womens Double Strap Shoulder Bag Purse**Loungefly**$66.09**4.7★**▲ 147%**](https://www.amazon.com/dp/B091NPNVVV) [**Villains Movie Inspire Crossbody Bag Villains Male Fan Gift Malefi Est 1959 Shoulder Bag Evil Queen Gift (Malefi Whi CB)**FOTAP**$14.65**4.5★**▲ 145%**](https://www.amazon.com/dp/B0DZXQF4Q1) [**Haunted the Mansion Small Crossbody Backpack Sling Bag for Men Women Mini One Shoulder Chest Bags Gym Sport Travel Hiking Daypack**BEIANSHUO**$24.04**4.1★**▲ 131%**](https://www.amazon.com/dp/B0D54639FW)
**~~View all trending →~~**
## **What reviews say buyers love and hate about maleficent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**13%
*“Good quality lots of room”*
**Size-Overall**13%
*“Perfect size”*
**Value For Money**10%
*“Good deal”*
**Design-Overall**7%
*“Adorable design”*
**Smell**7%
*“Absolutely Beautiful Scent”*
**Collectibles**6%
*“Little people are made well and fun to play with and or collect”*
**Gifting Purpose**5%
*“This was a perfect gift for my BFF”*
**Brightness/Shine/Glow**5%
*“Glows in the dark”*
**Comfort-Overall**5%
*“Very comfortable”*
**Storage Capacity**4%
*“Lots of room”*
### **What buyers complain about **
**Size-Overall**35%
*“It's way too big”*
**Quality-Overall**10%
*“very disappointed on the quality of this pin:”*
**Durability**8%
*“questionable durability”*
**Print Quality**6%
*“Blurry and miss printed face”*
**Smell**6%
*“When I discovered they disconnected this scent”*
**Pockets/Compartments**6%
*“It doesnt have pockets on the sides”*
**Value For Money**6%
*“Expensive”*
**Strap/String Quality**6%
*“Not the biggest fan of the shoulder strap”*
**Material Quality**3%
*“Material is thinner than expected”*
**Add-Ons/Attachments**2%
*“her head is not attached properly”*
### **Top return reasons **
**Size-Overall**39%
**Value For Money**14%
**Material Quality**8%
**Stitch/Finish/Polish**5%
**Color**4%
**Zipper Quality**4%
**Advertised Vs Actual Product**3%
**Product Condition**3%
**Pockets/Compartments**2%
**Defective Material/Parts**2%
## **Common maleficent questions**
- **Is maleficent profitable to sell on Amazon United States?**
- The niche generates $135K/yr across 37 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the maleficent niche?**
- 14 brands and 80 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in maleficent?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.6%.
- **When does demand for maleficent peak?**
- Demand peaks in Jan–Nov–Dec; the busiest month runs 3.9× the quietest.
- **What does it cost to enter the maleficent niche?**
- Listings span $8.73–$110.57; the average listing price is $46.36 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.
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