---
title: "Maidenform Panties — $4K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/maidenform-panties"
last_updated: "2026-08-12T11:34:46.166Z"
locale: en
meta:
description: "Amazon product research for maidenform panties: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for maidenform panties: $4K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Maidenform Panties — $4K/mo Amazon US Product Research"
---
# **Maidenform Panties**
**Worth a look**
Shows no brand lock-in (top 5 brands take 45% of clicks), but weak search conversion (0.7%) keeps it on the watch list.
Market size 11Growth 33Conversion 9Competition 86Returns 70Price range 65Avg price 58Brand share 90Review moat 23Quality gap 62
**Brand share**
**Great****45%**
top-5 brand share — no brand owns this niche
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Returns**
**Good****2.2%**
return rate — above 5% kills the launch gate
**Price range**
**Good****$5.90–$31.75**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$12.97**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+6.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****7,038.25**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$45K**
$45K/yr · 502K searches
**Conversion**
**Bad****0.7%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is maidenform panties profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, maidenform panties is a $45K/yr Amazon United States market (502K searches/yr). The top 5 brands hold 45% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **maidenform panties market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$39K–$52K**
- units × avg price
- **Conversion rate**
- **0.7%**
- **Avg BSR**
- **#906**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **76%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **157 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**42 **▼falling
**Sellers**
**57**
**Top-5 brand share**
**45%**
Top 20: 87%
**Top-5 click share**
**29%**
Top 20: 55%
**Open market**
**50%**
- READY TO LOVE13% - FINETOO9% - Avidlove8% - ALL OF SHE8% - Take Talk7% - coskefy5%
## **maidenform panties demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +6.4% search growth over the last 90 days.
18K13KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/maidenform-panties/trend)
## **Top maidenform panties search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **sexy plus size panties**55K/yr+102.8%0.1% conv. - **maidenform panties**64K/yr-3.3%0.1% conv. - **lingerie panties**63K/yr-6.8%0.3% conv. - **white panties**55K/yr+11.8%0.6% conv. - **white panties for women**32K/yr+26.6%0.6% conv. - **silk underwear**36K/yr-4.1%0.1% conv. - **sexy lace panties**27K/yr-4.7%0.3% conv. - **plus size sexy underwear**17K/yr+6.8%0.1% conv. - **lace cheeky panties**17K/yr-2.0%0.3% conv. - **lacy underwear**13K/yr-3.7%0.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/maidenform-panties/search-terms)
## **Top maidenform panties products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$1K6%$3K9%$4K12%$5K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**READY TO LOVE Sexy Womens Underwear Lace Shorts V Waist Breathable Cheeky Panties Boyshorts Underwear Women 5 Pack**READY TO LOVE**$11.31**4.4★3,794 rev](https://www.amazon.com/dp/B0DDL3DJKZ) [2**Take Talk Sexy Lace Underwear Panties Lingerie Gift for Women Wife 5 Pack Cute Cheeky Boy shorts Plus Size Underwear Women PACK Outfit**Take Talk**$10.95**4.5★347 rev](https://www.amazon.com/dp/B0FVY7GQJK) [3**Sth Big Womens Cotton Underwear Sexy Lace Brazilian Panties Soft Breathable Cotton Cheeky Underwear for Ladies 6 Pack (6A Medium)**Sth Big**$9.32**4.3★3,415 rev](https://www.amazon.com/dp/B0DGQPH89C) [4**Knowyou Cotton Underwear for Women Cheeky Bikini Womens Underwear Pack Sexy Lace Wasit Hipster Brief Panties for Ladies-M**Knowyou**$9.11**4.3★3,753 rev](https://www.amazon.com/dp/B0DMT2B743) [5**ALL OF SHE Lace Boyshort Sexy Underwear Womens Panties Cheeky Plus Size Lingerie Stretch Cotton Waistband S-3XL 5 Pack**ALL OF SHE**$9.07**4.3★1,969 rev](https://www.amazon.com/dp/B0DJKYZ6MP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**READY TO LOVE Cotton Underwear for Women Lace Sexy Soft Thongs Low Rise T-Back Lingerie Stretchy Ladies Panties**READY TO LOVE**$11.73**385 rev8mo ago](https://www.amazon.com/dp/B0FX7JRH4N) [**Take Talk Sexy Lace Underwear Panties Lingerie Gift for Women Wife 5 Pack Cute Cheeky Boy shorts Plus Size Underwear Women PACK Outfit**Take Talk**$10.95**347 rev9mo ago](https://www.amazon.com/dp/B0FVY7GQJK) [**ALL OF ME Women Cotton Underwear Sexy Criss Cross Lace Trim Low Rise Cheeky Bikini Panties 6 Pack S-3XL**ALL OF ME**$9.76**490 rev9mo ago](https://www.amazon.com/dp/B0FV2T3T7K) [**ROSYCORAL Sexy Underwear for Women Lace Cheeky Soft Hipster Low Rise Breathable Undies Cotton Bikini Panties 6 Pack (M)**ROSYCORAL**$9.59**555 rev1y ago](https://www.amazon.com/dp/B0F59YCFXJ) [**ALL OF SHE Sexy Underwear Panties for Women Cheeky V Waist Lace Boyshorts Lingerie Birthday Valentine gift for ladies Wife Mom**ALL OF SHE**$11.17**976 rev1y ago](https://www.amazon.com/dp/B0F1391LYN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**READY TO LOVE Cotton Underwear for Women Lace Sexy Soft Thongs Low Rise T-Back Lingerie Stretchy Ladies Panties**READY TO LOVE**$11.73**4.5★**▲ 49%**](https://www.amazon.com/dp/B0FX7JRH4N) [**ALL OF ME Women Cotton Underwear Sexy Criss Cross Lace Trim Low Rise Cheeky Bikini Panties 6 Pack S-3XL**ALL OF ME**$9.76**4.4★**▲ 44%**](https://www.amazon.com/dp/B0FV2T3T7K) [**Take Talk Sexy Lace Underwear Panties Lingerie Gift for Women Wife 5 Pack Cute Cheeky Boy shorts Plus Size Underwear Women PACK Outfit**Take Talk**$10.95**4.5★**▲ 31%**](https://www.amazon.com/dp/B0FVY7GQJK) [**coskefy Womens Cheeky Underwear Breathable Cotton Panties Ladies Stretchy Hipster Soft Briefs 4 Pack White**coskefy**$14.61**4.5★**▲ 27%**](https://www.amazon.com/dp/B0CQJHW7JM) [**wirarpa Womens Cotton Underwear Panties High Waisted Full Briefs 4 Pack Ladies No Muffin Underpants White Large**wirarpa**$18.66**4.6★**▲ 20%**](https://www.amazon.com/dp/B07DLQB65W)
**~~View all trending →~~**
## **What reviews say buyers love and hate about maidenform panties**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**28%
*“Comfortable to wear”*
**Size-Overall**20%
*“Fit is accurate”*
**Quality-Overall**8%
*“They are well made beautiful”*
**Soft Feel**8%
*“They are smooth”*
**Material Quality**4%
*“Good material”*
**Value For Money**4%
*“Reasonable price”*
**Color**3%
*“Colors are beautiful”*
**Breathability**2%
*“Comfortable and breathable”*
**Stretchability/Expandability/Elasticity**2%
*“stretchy and soft”*
**Shape/Style**2%
*“Love the style”*
### **What buyers complain about **
**Size-Overall**28%
*“Item runs very small”*
**Comfort-Overall**8%
*“the seam is so uncomfortable”*
**Quality-Overall**7%
*“Cheaply made”*
**Material Quality**4%
*“CHEAP MATERIAL”*
**Stretchability/Expandability/Elasticity**4%
*“Stretches too much”*
**Stitch/Finish/Polish**3%
*“The seams are unraveling”*
**Thickness**3%
*“just a bit thinner than expected”*
**Durability**2%
*“Fall apart while wearing them”*
**Shrinkage Resistance**2%
*“Shrinks a little when washed”*
**Advertised Vs Actual Product**2%
*“Not as described”*
### **Top return reasons **
**Size-Overall**50%
**Waist Fit**12%
**Material Quality**10%
**Advertised Vs Actual Product**4%
**Comfort-Overall**2%
**Thin**2%
**Shape/Style**2%
**Thigh Fit**2%
**Length**2%
**Quality-Overall**2%
## **Common maidenform panties questions**
- **Is maidenform panties profitable to sell on Amazon United States?**
- The niche generates $45K/yr across 85 tracked products. 6 of 12 products launched in the last 360 days are still selling. 90-day search growth is +6.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the maidenform panties niche?**
- 42 brands and 57 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 45% of demand.
- **What do buyers complain about in maidenform panties?**
- Top complaints mined from reviews: Size-Overall, Comfort-Overall, Quality-Overall. The return rate is 2.2%.
- **When does demand for maidenform panties peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the maidenform panties niche?**
- Listings span $5.90–$31.75; the average listing price is $12.97 (sweet spot $15–$100). The average incumbent carries 7,038 reviews — the moat a new listing must climb.
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