---
title: "Madewell Flats — $2K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/madewell-flats"
last_updated: "2026-08-12T12:23:37.128Z"
locale: en
meta:
description: "Amazon product research for madewell flats: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for madewell flats: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Madewell Flats — $2K/mo Amazon US Product Research (2026)"
---
# **Madewell Flats**
**Skip it**
High returns (12.7%) — this niche doesn't clear our bar today.
Market size 6Growth 46Conversion 2Competition 97Returns 0Price range 46Avg price 77Brand share 7Review moat 89Quality gap 91
**Competition**
**Incredible****14%**
top-5 click share — an open shelf
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****215.85**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$94.29**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+17.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****$16.45–$198.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$23K**
$23K/yr · 178K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****12.7%**
return rate — above 5% kills the launch gate
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
## **Is madewell flats profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, madewell flats is a $23K/yr Amazon United States market (178K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **madewell flats market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$24K–$47K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#12,910**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **28.8%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **161 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.
**Brands**
**13 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**14%**
Top 20: 36%
**Open market**
**2%**
- Madewell92% - CUSHIONAIRE2% - Yellhum1% - Project Cloud1% - Amazon Essentials1% - Cole Haan1% - Open — no brand owns it (7 brands, 2%)
## **madewell flats demand & seasonality**
Weekly Amazon search volume, last 37 weeks — +17.0% search growth over the last 90 days.
5K3KBlack Friday '25Spike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/madewell-flats/trend)
## **Top madewell flats search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **madewell sandals**24K/yr+156.0%0.1% conv. - **madewell flats**47K/yr-2.9%0.0% conv. - **madewell sandals women**12K/yr+79.8%0.1% conv. - **madewell shoes women**21K/yr+9.2%0.0% conv. - **madewell ballet flats**12K/yr+29.7%0.1% conv. - **madewell greta ballet flat**15K/yr-19.1%0.1% conv. - **madewell flats for women**10K/yr+5.6%0.1% conv. - **madewell greta**5K/yr-13.3%0.2% conv. - **madewell mary jane flats**6K/yr-28.0%0.0% conv. - **madewell boots**16K/yr-73.1%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/madewell-flats/search-terms)
## **Top madewell flats products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$2342%$4693%$7034%$9381101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)11 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Madewell Womens The Iggy Leather Sandals True Black 7.5 Medium US**Madewell**$85.40**0.0★0 rev](https://www.amazon.com/dp/B0G1DTWS5S) [2**Madewell Womens Ashton Loop Slide Sandals Coffee Bean 6 Medium US**Madewell**$106.72**3.5★3 rev](https://www.amazon.com/dp/B0G1F6CZHT) [3**Madewell Womens Cera Sandals Espresso Bean 8.5 Medium US**Madewell**$76.11**0.0★0 rev](https://www.amazon.com/dp/B0G1GBBS1Z) [4**Madewell Womens The Maycie Asymmetric T-Strap Sandals True Black 8 Medium US**Madewell**$102.06**3.9★11 rev](https://www.amazon.com/dp/B0DMK66CFX) [5**Madewell Womens Tonio Beaded Strappy Sandals Aged Cognac 8 Medium US**Madewell**$80.15**0.0★0 rev](https://www.amazon.com/dp/B0G1GNCJRS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Madewell Womens Cambria Molded Footbed Sandals Field Khaki 10 Medium US**Madewell**$115.90**0 rev3mo ago](https://www.amazon.com/dp/B0G5QCWRFB) [**Madewell Womens Cambria Molded Footbed Sandals Field Khaki 5.5 Medium US**Madewell**$108.00**0 rev3mo ago](https://www.amazon.com/dp/B0G5QCJJP8) [**Madewell Womens Tonio Beaded Strappy Sandals Aged Cognac 8 Medium US**Madewell**$80.15**0 rev3mo ago](https://www.amazon.com/dp/B0G1GNCJRS) [**Madewell Womens Tonio Beaded Strappy Sandals Aged Cognac 10 Medium US**Madewell**$99.02**0 rev3mo ago](https://www.amazon.com/dp/B0G1DNXBDB) [**Madewell Womens Tonio Beaded Strappy Sandals Aged Cognac 9 Medium US**Madewell**$89.34**0 rev3mo ago](https://www.amazon.com/dp/B0G1FL5HTF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Madewell Womens Tonio Beaded Strappy Sandals Aged Cognac 9 Medium US**Madewell**$89.34**0.0★**▲ 14%**](https://www.amazon.com/dp/B0G1FL5HTF) [**Madewell Womens Ivanna Sandals Safari Khaki 8 Medium US**Madewell**$79.06**3.7★**▲ 14%**](https://www.amazon.com/dp/B0G1FWXSH8) [**Madewell Womens The Asymmetric Strap Sandals Toasted Coconut 6.5 Medium US**Madewell**$92.08**0.0★**▲ 14%**](https://www.amazon.com/dp/B0GKDBVD31) [**Madewell Womens The Iggy Leather Sandals True Black 7 Medium US**Madewell**$84.56**0.0★**▲ 13%**](https://www.amazon.com/dp/B0G1DTW18Z) [**Madewell Womens Tonio Beaded Strappy Sandals Aged Cognac 10 Medium US**Madewell**$99.02**0.0★**▲ 13%**](https://www.amazon.com/dp/B0G1DNXBDB)
**~~View all trending →~~**
## **What reviews say buyers love and hate about madewell flats**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Comfort-Overall**37%
*“Cute and comfortable”*
**Size-Overall**15%
*“Fits well”*
**Color**8%
*“Color is nice”*
**Quality-Overall**6%
*“Great quality and very comfortable for all-day wear”*
**Shape/Style**6%
*“Very chic”*
**Material Quality**2%
*“Good quality material”*
**Value For Money**2%
*“Cute for price”*
**Ease Of Use**2%
*“easy to walk in”*
**Width**2%
*“Like them a lot wide width look good with anything”*
**Leather Quality**2%
*“Love the deep brown-red color and embossed leather”*
### **What buyers complain about **
**Size-Overall**33%
*“Horrible fit”*
**Durability**8%
*“didn't keep”*
**Quality-Overall**4%
*“Very disappointed in quality of shoe”*
**Comfort-Overall**4%
*“does not feel comfortable”*
**Stiffness**3%
*“But they are stiff”*
**Strength**3%
*“Flimsy”*
**Ease Of Cleaning**3%
*“Disappointed and dirty”*
**Pain Relief-Overall**3%
*“Soooooo sad these hurt my feet”*
**Feet Fit**3%
*“Too narrow in the toe”*
**Leather Quality**3%
*“Does not feel or wear like leather”*
### **Top return reasons **
**Size-Overall**29%
**Feet Fit**21%
**Length**16%
**Width**15%
**Comfort-Overall**5%
**Color**3%
**Advertised Vs Actual Product**2%
**Shape/Style**2%
**Strap/String Quality**2%
**Material Quality**1%
## **Common madewell flats questions**
- **Is madewell flats profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 185 tracked products. 7 of 120 products launched in the last 360 days are still selling. 90-day search growth is +17.0%. Flapen's verdict: Skip it (43/100).
- **How competitive is the madewell flats niche?**
- 13 brands and 41 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in madewell flats?**
- Top complaints mined from reviews: Size-Overall, Durability, Quality-Overall. The return rate is 12.7% — above our launch gate.
- **What does it cost to enter the madewell flats niche?**
- Listings span $16.45–$198.57; the average listing price is $94.29 (sweet spot $15–$100). The average incumbent carries 216 reviews — the moat a new listing must climb.
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