---
title: "Madewell Dress — $6K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/madewell-dress"
last_updated: "2026-08-12T13:26:21.011Z"
locale: en
meta:
description: "Amazon product research for madewell dress: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for madewell dress: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Madewell Dress — $6K/mo Amazon US Product Research (2026)"
---
# **Madewell Dress**
**Worth a look**
Shows a thin review moat (48 avg reviews), but high returns (22.9%) keeps it on the watch list.
Market size 18Growth 84Conversion 5Competition 97Returns 0Price range 46Avg price 69Brand share 9Review moat 98Quality gap 97
**Review moat**
**Incredible****48.21**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Quality gap**
**Incredible****3.8★**
avg incumbent rating — lower means beatable quality
**Growth**
**Great****+82.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Good****$117.18**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$17.20–$197.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$73K**
$73K/yr · 155K searches
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****22.9%**
return rate — above 5% kills the launch gate
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50") [** Out of Stock**](https://flapen.com/research/niches?market=us&signal=out_of_stock "OOS rate > 10%")
## **Is madewell dress profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, madewell dress is a $73K/yr Amazon United States market (155K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 52/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **madewell dress market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$29K–$59K**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#19,143**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **88%**
- **Out of stock**
- **35.2%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **178 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**15 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**12%**
Top 20: 34%
**Open market**
**3%**
- Madewell91% - GAP2% - Billabong1% - English Factory1% - DKNY1% - Z SUPPLY1% - Open — no brand owns it (9 brands, 3%)
## **madewell dress demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +82.3% search growth over the last 90 days.
6K4KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.6×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/madewell-dress/trend)
## **Top madewell dress search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **madewell dress**119K/yr+93.4%0.2% conv. - **madewell dress for women**24K/yr+36.1%0.1% conv. - **madewell dresses**12K/yr+85.0%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/madewell-dress/search-terms)
## **Top madewell dress products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$7252%$1K3%$2K4%$3K110100 Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)18 products missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Madewell Womens Aubriella Mini Dress - Cotton Viscose Festival Red SM (Womens 2-4) One Size**Madewell**$37.07**3.6★2 rev](https://www.amazon.com/dp/B0F255VZ7X) [2**Madewell Womens Smocked Boatneck Midi Dress Faded Ivy S**Madewell**$108.44**0.0★0 rev](https://www.amazon.com/dp/B0FRXDYD8T) [3**Madewell Womens Peony Dress - Midweight Poplin Enamel Red MD (Womens 6-8) One Size**Madewell**$147.15**0.0★0 rev](https://www.amazon.com/dp/B0GL99V8RV) [4**Madewell Womens The Embroidered Melody Smocked Midi Dress Wild Poppy XS**Madewell**$146.62**0.0★0 rev](https://www.amazon.com/dp/B0FRX6HK7N) [5**Madewell Womens x Shopbop Gathered A-Line Midi Dress Retro Stripe Deep Lagoon M**Madewell**$147.71**0.0★0 rev](https://www.amazon.com/dp/B0FWT3LRNH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Madewell Womens x Shopbop Smocked Halter Midi Dress Tiled Bandana Coral Bloom XS**Madewell**$187.66**0 rev1mo ago](https://www.amazon.com/dp/B0FWSJ196P) [**Madewell Womens x Shopbop Gathered A-Line Midi Dress Retro Stripe Deep Lagoon M**Madewell**$147.71**0 rev1mo ago](https://www.amazon.com/dp/B0FWT3LRNH) [**Madewell Womens Strapless Ruched Midi Dress Classic Indigo Multi Stripe 0**Madewell**$197.70**0 rev1mo ago](https://www.amazon.com/dp/B0G5DLZ8YK) [**Madewell Womens Amari Ruched Midi Dress Chocolate Plum 4**Madewell**$187.80**0 rev3mo ago](https://www.amazon.com/dp/B0FRX6L3HD) [**Madewell Womens Cami Maxi Slip Dress Chocolate Plum 12**Madewell**$139.12**0 rev3mo ago](https://www.amazon.com/dp/B0FTF3FX39)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Madewell Womens Peony Dress - Cotton Seersucker Black Vintage/Ivory Yarn-dye XS (Womens 00-0) One Size**Madewell**$147.75**0.0★**— 10%**](https://www.amazon.com/dp/B0GL9K53ZL) [**Madewell Womens Strapless Ruched Midi Dress Classic Indigo Multi Stripe 0**Madewell**$197.70**0.0★**— 10%**](https://www.amazon.com/dp/B0G5DLZ8YK) [**Madewell Womens Relaxed Mini Shirtdress in 100% Linen Sunfaded Blue XL (Womens 14-16) One Size**Madewell**$114.98**0.0★**— 10%**](https://www.amazon.com/dp/B0G6PM7KT8) [**Madewell Womens Cami Maxi Slip Dress Chocolate Plum 12**Madewell**$139.12**0.0★**— 10%**](https://www.amazon.com/dp/B0FTF3FX39) [**Madewell Womens x Shopbop Gathered A-Line Midi Dress Retro Stripe Deep Lagoon M**Madewell**$147.71**0.0★**— 9%**](https://www.amazon.com/dp/B0FWT3LRNH)
**~~View all trending →~~**
## **What reviews say buyers love and hate about madewell dress**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**14%
*“Perfect fit”*
**Comfort-Overall**10%
*“very comfortable”*
**Shape/Style**8%
*“so classy”*
**Quality-Overall**7%
*“This dress is very well made”*
**Color**6%
*“The colors are very pretty”*
**Design-Overall**6%
*“While the design is aesthetically pleasing”*
**Material Quality**6%
*“Material: Love the thicker cotton material”*
**Soft Feel**6%
*“The dress is very soft”*
**Strap/String Quality**3%
*“Straps are adjustable”*
**Flexibility**2%
*“So versatile”*
### **What buyers complain about **
**Size-Overall**17%
*“SIZE DOWN”*
**Color**8%
*“This is a pale pink that doesnt cling to the body”*
**Material Quality**7%
*“However, the fabric is very cheap”*
**Print Quality**6%
*“print was dull”*
**Chest Fit**6%
*“Too much breast shows”*
**Wrinkles**5%
*“fabric looked old and very wrinkled”*
**Advertised Vs Actual Product**3%
*“Listing title misleading”*
**Transparency**2%
*“not as opaque as I would like”*
**Strap/String Quality**2%
*“Unfortunately I dont feel ordering a dress in a larger size would make a difference in how the straps fit”*
**Quality-Overall**2%
*“Lacking in quality and runs big”*
### **Top return reasons **
**Size-Overall**36%
**Chest Fit**13%
**Length**9%
**Waist Fit**6%
**Material Quality**6%
**Shape/Style**6%
**Shoulder Fit**4%
**Color**3%
**Hip Fit**2%
**Advertised Vs Actual Product**2%
## **Common madewell dress questions**
- **Is madewell dress profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 155 tracked products. 1 of 121 products launched in the last 360 days are still selling. 90-day search growth is +82.3%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the madewell dress niche?**
- 15 brands and 25 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in madewell dress?**
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 22.9% — above our launch gate.
- **When does demand for madewell dress peak?**
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 3.6× the quietest.
- **What does it cost to enter the madewell dress niche?**
- Listings span $17.20–$197.70; the average listing price is $117.18 (sweet spot $15–$100). The average incumbent carries 48 reviews — the moat a new listing must climb.
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