---
title: "Luna Lovegood — $2K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/luna-lovegood"
last_updated: "2026-08-12T12:24:17.187Z"
locale: en
meta:
description: "Amazon product research for luna lovegood: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for luna lovegood: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Luna Lovegood — $2K/mo Amazon US Product Research (2026)"
---
# **Luna Lovegood**
**Skip it**
A small market ($29K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 21Conversion 11Competition 25Returns 63Price range 90Avg price 95Brand share 42Review moat 61Quality gap 15
**Avg price**
**Incredible****$25.52**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$10.47–$89.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****1,071.61**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-8.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.8★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$29K**
$29K/yr · 126K searches
## **Is luna lovegood profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, luna lovegood is a $29K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 33/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **luna lovegood market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$51K–$64K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#12,531**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.5%**
- **Avg brand age**
- **44 months**
- **Avg seller age**
- **156 days**
## **Competition: brands, sellers & click share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**86**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**17%**
- Funko33% - Harry Potter26% - Hyp13% - Sun-Staches4% - Mattel3% - Ground Up3% - Open — no brand owns it (8 brands, 17%)
## **luna lovegood demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -8.4% search growth over the last 90 days.
7K5KSpike '24Holiday '24Prime Day '25Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/luna-lovegood/trend)
## **Top luna lovegood search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **luna lovegood**103K/yr-8.5%0.6% conv. - **harry potter luna lovegood**9K/yr-8.5%0.7% conv. - **luna lovegood doll**7K/yr-23.3%1.6% conv. - **luna lovegood accessories**8K/yr+21.8%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/luna-lovegood/search-terms)
## **Top luna lovegood products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$3K20%$6K30%$9K40%$11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Funko Pop! Keychain: Harry Potter - Luna Lovegood Multicolor**Funko**$14.92**4.9★1,935 rev](https://www.amazon.com/dp/B083YXTYKL) [2**Harry Potter Luna Lovegood Juniors/Ladies Crew Socks with Spectrespecs Glasses Applique**Harry Potter**$14.30**4.9★520 rev](https://www.amazon.com/dp/B082ZGV76T) [3**Hyp Harry Potter Luna Lovegood Juniors/Womens 5 Pack Ankle Socks**Hyp**$13.50**4.9★197 rev](https://www.amazon.com/dp/B08T121HR7) [4**Warner Bros Harry Potter Just As Sane As Luna Girls Solid Crew Tee**Harry Potter**$12.88**4.5★18 rev](https://www.amazon.com/dp/B093SF3KLV) [5**Sun-Staches Luna Lovegood Spectrespecs | Official Wizarding World Sunglasses | Harry Potter Costume Accessory | UV400 Lenses | One Size Fits Most**Sun-Staches**$13.22**4.8★2,955 rev](https://www.amazon.com/dp/B07YQKHDYY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LEGO Harry Potter Luna Lovegoods House Building Toy for Girls & Boys - Pretend Play & Display Book Shelf or Bedroom Decor for Kids Ages 10+ - W/Lunas Hare Patronus - Gift Idea for Birthdays - 76467**LEGO**$89.82**117 rev7mo ago](https://www.amazon.com/dp/B0FMS6562Z) [**Funko Pop! Harry Potter: Luna Lovegood (in Dress) - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Harry Potter Fans - Model Figure for Collectors**Funko**$15.00**126 rev11mo ago](https://www.amazon.com/dp/B0DSWDLGJ4) [**Squishmallows Original Harry Potter 10in Luna Lovegood Plush - Ultrasoft Official Jazwares Plush (Medium-Sized)**Squishmallows**$15.40**1,908 rev11mo ago](https://www.amazon.com/dp/B0DK7XLP7L) [**ConQuest Journals Harry Potter Quibbler Stationery Gift Set Durable 50-Sheet 6 x 9 Steno Notebook Sticker Sheet Sticky Notes & Luna Lovegood Bookmark Officially Licensed Wizarding World Merch**CON*QUEST**$12.27**16 rev1y ago](https://www.amazon.com/dp/B0DK67N4VQ) [**Popfunk Harry Potter Luna Lovegood Specterspecs Unisex Jogger Sweatpants for Men and Women (Large Charcoal Heather)**Popfunk**$30.66**55 rev3y ago](https://www.amazon.com/dp/B0C8T8PJFG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Popfunk Harry Potter Luna Lovegood Specterspecs Unisex Jogger Sweatpants for Men and Women (Large Charcoal Heather)**Popfunk**$30.66**4.2★**▲ 131%**](https://www.amazon.com/dp/B0C8T8PJFG) [**Warner Bros Harry Potter Just As Sane As Luna Girls Solid Crew Tee**Harry Potter**$12.88**4.5★**▲ 74%**](https://www.amazon.com/dp/B093SF3KLV) [**Harry Potter Dobby Luna Lovegood Hedwig Juniors/Ladies 5 Pack Crew Socks Size 4-10**Harry Potter**$23.94**4.8★**▲ 56%**](https://www.amazon.com/dp/B08PNZTL82) [**Hyp Harry Potter Luna Lovegood Juniors/Womens 5 Pack Ankle Socks**Hyp**$13.50**4.9★**▲ 43%**](https://www.amazon.com/dp/B08T121HR7) [**Funko Pop! Keychain: Harry Potter - Luna Lovegood Multicolor**Funko**$14.92**4.9★**▲ 38%**](https://www.amazon.com/dp/B083YXTYKL)
**~~View all trending →~~**
## **What reviews say buyers love and hate about luna lovegood**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Collectibles**15%
*“Amazing set and must have in your collection”*
**Fun/Entertainment Experience**12%
*“Fun for the family”*
**Design-Overall**11%
*“It is a cute build”*
**Assembly/Installation**11%
*“Very enjoyable to put together”*
**Value For Money**9%
*“good value for money”*
**Color**8%
*“The colors are vibrant”*
**Advertised Vs Actual Product**6%
*“As described”*
**Soft Feel**5%
*“Insanely adorable, soft, and a bit bigger than I expected”*
**Quality-Overall**4%
*“Great quality and great price”*
**Comfort-Overall**4%
*“comfortable”*
### **What buyers complain about **
**Color**33%
*“It's amazing it just doesn't fully look like it does in the photos it's more of a lavender color”*
**Durability**33%
*“Broke after one wear”*
**Accuracy-Overall**17%
*“not completely book accurate”*
### **Top return reasons **
**Size-Overall**48%
**Value For Money**13%
**Length**7%
**Functionality-Overall**5%
**Advertised Vs Actual Product**4%
**Color**3%
**Defective Material/Parts**2%
**Gifting Purpose**2%
**Material Quality**2%
**Comfort-Overall**1%
## **Common luna lovegood questions**
- **Is luna lovegood profitable to sell on Amazon United States?**
- The niche generates $29K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -8.4%. Flapen's verdict: Skip it (33/100).
- **How competitive is the luna lovegood niche?**
- 14 brands and 86 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in luna lovegood?**
- Top complaints mined from reviews: Color, Durability, Accuracy-Overall. The return rate is 2.5%.
- **When does demand for luna lovegood peak?**
- Demand peaks in Oct–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the luna lovegood niche?**
- Listings span $10.47–$89.82; the average listing price is $25.52 (sweet spot $15–$100). The average incumbent carries 1,072 reviews — the moat a new listing must climb.
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