---
title: "Lululemon — $523K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/lululemon"
last_updated: "2026-08-12T13:50:54.905Z"
locale: en
meta:
description: "Amazon product research for lululemon: $523K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lululemon: $523K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lululemon — $523K/mo Amazon US Product Research (2026)"
---
# **Lululemon**
**Worth a look**
Shows a $6.3M/yr market, but weak search conversion (0.6%) keeps it on the watch list.
Market size 99Growth 20Conversion 7Competition 97Returns 16Price range 63Avg price 95Brand share 69Review moat 24Quality gap 45
**Market size**
**Incredible****$6.3M**
$6.3M/yr · 44.8M searches
**Competition**
**Incredible****12%**
top-5 click share — an open shelf
**Avg price**
**Incredible****$25.03**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****64%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$6.44–$142.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,477.41**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.8%**
90-day search growth — must beat 0% to launch
**Returns**
**Bad****7.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.6%**
search→purchase rate — share of searches ending in a sale
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is lululemon profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lululemon is a $6.3M/yr Amazon United States market (44.8M searches/yr). The top 5 brands hold 64% of demand. Demand peaks in May–Jun–Jul–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lululemon market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **250K–300K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$6.3M–$7.5M**
- units × avg price
- **Conversion rate**
- **0.6%**
- **Avg BSR**
- **#207**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **96%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **138 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.
**Brands**
**69 **▲rising
**Sellers**
**112**
**Top-5 brand share**
**64%**
Top 20: 84%
**Top-5 click share**
**12%**
Top 20: 32%
**Open market**
**37%**
- CRZ YOGA49% - Dalavch4% - THE GYM PEOPLE3% - Amazon Essentials3% - Bluemaple2% - lululemon2%
## **lululemon demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.
1.3M750KSpike '24Holiday '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul, Dec · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/lululemon/trend)
## **Top lululemon search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **crz yoga**11.7M/yr+0.1%0.3% conv. - **leggings**6.3M/yr-21.8%0.5% conv. - **workout tops for women**4.2M/yr-8.4%0.2% conv. - **lululemon**6.1M/yr-12.3%0.1% conv. - **crz yoga shorts**1.9M/yr+50.0%0.6% conv. - **yoga pants**2.3M/yr+7.4%0.4% conv. - **gym clothes for woman**1.8M/yr-43.6%0.1% conv. - **workout tops**1.3M/yr-10.5%0.1% conv. - **crz yoga tank tops**740K/yr+64.9%0.3% conv. - **crazy yoga**1.4M/yr-25.8%0.3% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/lululemon/search-terms)
## **Top lululemon products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$63K2%$126K3%$188K4%$251K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**CRZ YOGA Womens Butterluxe Biker Shorts 4 - High Waisted Booty Workout Volleyball Yoga Spandex Black Small**CRZ YOGA**$22.80**4.7★2,768 rev](https://www.amazon.com/dp/B0B2ZPL1XS) [2**CRZ YOGA High Waisted Dolphin Athletic Running Shorts for Women 3 High Split Comfy Mesh Liner for Gym Workout Track Black Small**CRZ YOGA**$26.08**4.4★2,450 rev](https://www.amazon.com/dp/B0CP1YHR5M) [3**CRZ YOGA Butterluxe Womens Y Back Sports Bra - Padded Racerback Low Impact Spaghetti Thin Strap Workout Yoga Top Black Small**CRZ YOGA**$26.49**4.5★7,906 rev](https://www.amazon.com/dp/B0B3D4K7CG) [4**CRZ YOGA Butterluxe Leggings 25 Black Small**CRZ YOGA**$30.41**4.6★18,251 rev](https://www.amazon.com/dp/B09P1G2952) [5**CRZ YOGA Butterluxe Leggings 25 Black Medium**CRZ YOGA**$30.47**4.6★18,251 rev](https://www.amazon.com/dp/B09P1GB319)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EZRUN Womens 3 High Waisted Athletic Shorts for Running Sparkle Blue S**EZRUN**$19.13**73 rev7mo ago](https://www.amazon.com/dp/B0G8GNC1Z1) [**CRZ YOGA Secretsculpt Leggings 25 Black Small**CRZ YOGA**$30.59**2,449 rev10mo ago](https://www.amazon.com/dp/B0D49C5KC7) [**CRZ YOGA Secretsculpt Leggings 25 Black Medium**CRZ YOGA**$30.36**2,449 rev11mo ago](https://www.amazon.com/dp/B0D49BN9GS) [**Dalavch 5 Pack Womens Workout Racerback Tank Tops No Built-in Bra**Dalavch**$28.22**639 rev1y ago](https://www.amazon.com/dp/B0F8Q2648W) [**CRZ YOGA Butterluxe High Waisted Tennis Skirts Black Large**CRZ YOGA**$26.19**1,380 rev1y ago](https://www.amazon.com/dp/B0DJY46147)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CRZ YOGA High Waisted Split Running Shorts 3 Stelindigo Medium**CRZ YOGA**$25.76**4.4★**▲ 74%**](https://www.amazon.com/dp/B0CP1YYGJM) [**CRZ YOGA Butterluxe Y Back Crop Tank Tops White Small**CRZ YOGA**$30.21**4.6★**▲ 73%**](https://www.amazon.com/dp/B0CJQRWM4N) [**Felina Velvety Super Soft Lightweight Leggings 2-Pack - for Women - Yoga Pants Workout Clothes Black**Felina**$30.92**4.5★**▲ 69%**](https://www.amazon.com/dp/B01N7F0QWI) [**Bluemaple High Waisted Leggings for Women - Tummy Control Pants Non See Through Workout Soft Yoga Pants for Running Plus Size**Bluemaple**$7.39**4.4★**▲ 69%**](https://www.amazon.com/dp/B0D9Q2BCJ1) [**CRZ YOGA Butterluxe High Waisted Tennis Skirts Black Large**CRZ YOGA**$26.19**4.7★**▲ 67%**](https://www.amazon.com/dp/B0DJY46147)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lululemon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**19%
*“Amazing fit”*
**Comfort-Overall**18%
*“Extremely comfortable”*
**Soft Feel**13%
*“Buttery Soft”*
**Quality-Overall**6%
*“Amazing quality”*
**Value For Money**4%
*“Great Value”*
**Material Quality**4%
*“durable material”*
**Exercise/Sports Suitability**4%
*“Great for exercising as well”*
**Color**3%
*“Color is accurate”*
**Pockets/Compartments**3%
*“love the pockets”*
**Stretchability/Expandability/Elasticity**2%
*“has great elasticity”*
### **What buyers complain about **
**Size-Overall**16%
*“THEY ARE SHORT”*
**Thickness**5%
*“The material is thick”*
**Transparency**5%
*“See through”*
**Material Quality**4%
*“Cheap material”*
**Smell**4%
*“weird smell”*
**Quality-Overall**4%
*“Cheaply made”*
**Thin**2%
*“Extremely thin”*
**Waist Fit**2%
*“the waist was too big”*
**Color**2%
*“Color not as pictured”*
**Length**2%
*“Length is too long for me”*
### **Top return reasons **
**Size-Overall**45%
**Waist Fit**11%
**Length**9%
**Material Quality**5%
**Thin**4%
**Inseam Fit**3%
**Thigh Fit**3%
**Chest Fit**2%
**Advertised Vs Actual Product**2%
**Hip Fit**2%
## **Common lululemon questions**
- **Is lululemon profitable to sell on Amazon United States?**
- The niche generates $6.3M/yr across 234 tracked products. 25 of 41 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the lululemon niche?**
- 69 brands and 112 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 64% of demand.
- **What do buyers complain about in lululemon?**
- Top complaints mined from reviews: Size-Overall, Thickness, Transparency. The return rate is 7.5% — above our launch gate.
- **When does demand for lululemon peak?**
- Demand peaks in May–Jun–Jul–Dec; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the lululemon niche?**
- Listings span $6.44–$142.36; the average listing price is $25.03 (sweet spot $15–$100). The average incumbent carries 5,477 reviews — the moat a new listing must climb.
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