---
title: "Lululemon Backpack — $7K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/lululemon-backpack"
last_updated: "2026-08-12T12:18:02.189Z"
locale: en
meta:
description: "Amazon product research for lululemon backpack: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lululemon backpack: $7K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lululemon Backpack — $7K/mo Amazon US Product Research"
---
# **Lululemon Backpack**
**Skip it**
Weak search conversion (0.1%) — this niche doesn't clear our bar today.
Market size 20Growth 77Conversion 2Competition 72Returns 22Price range 38Avg price 88Brand share 53Review moat 24Quality gap 21
**Avg price**
**Great****$64.43**
avg listing price — sweet spot $15–$100
**Growth**
**Great****+65.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Price range**
**Okay****$12.39–$233.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****5,751.17**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****5.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$81K**
$81K/yr · 970K searches
**Conversion**
**Bad****0.1%**
search→purchase rate — share of searches ending in a sale
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is lululemon backpack profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lululemon backpack is a $81K/yr Amazon United States market (970K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 43/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lululemon backpack market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$129K–$161K**
- units × avg price
- **Conversion rate**
- **0.1%**
- **Avg BSR**
- **#318**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **140 days**
## **Competition: brands, sellers & click share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**77**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**42%**
Top 20: 87%
**Open market**
**21%**
- lululemon23% - The North Face22% - Amazon Basics14% - BAGSMART7% - Pander7% - LOVEVOOK6%
## **lululemon backpack demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +65.2% search growth over the last 90 days.
70K50KPrime Day '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 6.3×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/lululemon-backpack/trend)
## **Top lululemon backpack search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **lululemon backpack**735K/yr+79.3%0.2% conv. - **lululemon backpack women**43K/yr+10.0%0.2% conv. - **backpack lululemon**26K/yr+31.4%0.1% conv. - **alo backpack**26K/yr+43.9%0.1% conv. - **lulu lemon backpack**20K/yr+30.7%0.4% conv. - **lulu backpack**17K/yr+35.8%0.2% conv. - **lululemon bookbag**11K/yr+53.2%0.0% conv. - **lululemon backpack pink**11K/yr+106.8%0.0% conv. - **lululemon backpacks**14K/yr+96.9%0.1% conv. - **black lululemon backpack**9K/yr+153.0%0.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/lululemon-backpack/search-terms)
## **Top lululemon backpack products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$10K16%$13K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Lululemon Athletica New Crew Backpack (Black)**lululemon**$142.81**4.6★119 rev](https://www.amazon.com/dp/B09HYYHLTH) [2**The North Face Womens Jester Everyday Laptop Backpack - Commuter Travel Bag Laptop Sleeve Water-Repellent Pink Moss One Size**The North Face**$69.65**4.7★17,720 rev](https://www.amazon.com/dp/B0CN9SC61B) [3**Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black**Amazon Basics**$24.47**4.7★2,665 rev](https://www.amazon.com/dp/B0CZ1S8T3X) [4**Pander 22L Casual Daypack Everyday Backpack with Luggage Sleeve Smooth Webbing Handle Professional Commuter School Bag Grey Sage**Pander**$27.22**4.8★28 rev](https://www.amazon.com/dp/B0GSZMZWHT) [5**Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black**Amazon Basics**$20.96**4.7★2,665 rev](https://www.amazon.com/dp/B0CZ2KMQ62)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Lululemon Everywhere Backpack (Black)**lululemon**$98.55**0 rev1mo ago](https://www.amazon.com/dp/B0GX2L38DG) [**Pander 22L Casual Daypack Everyday Backpack with Luggage Sleeve Smooth Webbing Handle Professional Commuter School Bag Grey Sage**Pander**$27.22**28 rev3mo ago](https://www.amazon.com/dp/B0GSZMZWHT) [**BAGSMART Backpack for Women Travel Backpack with Large Side Pocket 15.6 Inch Work College Backpack Purse Waterproof Business Teacher Laptop Bag Camel**BAGSMART**$27.47**77 rev5mo ago](https://www.amazon.com/dp/B0GHRCCWNN) [**LOVEVOOK Laptop Backpack for Women with Pouch Pocket for Large Capacity Cup 15.6 Inch Laptop Computer Bag Travel Backpack Purse Waterproof Work Business Backpack College Teacher Bags Leopard print**LOVEVOOK**$38.25**2,622 rev8mo ago](https://www.amazon.com/dp/B0FX2MQRXC) [**Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black**Amazon Basics**$24.47**2,665 rev1y ago](https://www.amazon.com/dp/B0CZ1S8T3X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pander 22L Casual Daypack Everyday Backpack with Luggage Sleeve Smooth Webbing Handle Professional Commuter School Bag Grey Sage**Pander**$27.22**4.8★**▲ 105%**](https://www.amazon.com/dp/B0GSZMZWHT) [**BAGSMART Backpack for Women Travel Backpack with Large Side Pocket 15.6 Inch Work College Backpack Purse Waterproof Business Teacher Laptop Bag Camel**BAGSMART**$27.47**4.7★**▲ 104%**](https://www.amazon.com/dp/B0GHRCCWNN) [**Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 17 in / 43.1 cm Laptop Water Resistant Spacious with Padded Shoulder Straps Black**Amazon Basics**$24.47**4.7★**▲ 104%**](https://www.amazon.com/dp/B0CZ1S8T3X) [**Amazon Basics Travel Laptop Backpack with Multiple Pockets and Compartments for 15.6 inch Laptop Water Resistant Spacious with Padded Shoulder Straps Black**Amazon Basics**$20.96**4.7★**▲ 104%**](https://www.amazon.com/dp/B0CZ2KMQ62) [**Lululemon Everywhere Backpack (Black)**lululemon**$98.55**0.0★**▲ 104%**](https://www.amazon.com/dp/B0GX2L38DG)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lululemon backpack**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“This backpack is high quality”*
**Size-Overall**10%
*“Good travel size”*
**Value For Money**10%
*“Good value for money”*
**Storage Capacity**9%
*“Huge capacity”*
**Pockets/Compartments**9%
*“It has lots of room”*
**Durability**5%
*“The material feels durable”*
**Comfort-Overall**5%
*“Soft and comfortable”*
**Advertised Vs Actual Product**3%
*“Exactly as pictured”*
**Weight Light**3%
*“This backpack is extremely lightweight”*
**Strength**3%
*“Is this a sturdy, attractive bag”*
### **What buyers complain about **
**Size-Overall**15%
*“Larger than I expected”*
**Strap/String Quality**8%
*“The straps are super stiff”*
**Durability**8%
*“came apart”*
**Quality-Overall**6%
*“Extremely poor-quality bag”*
**Zipper Quality**5%
*“Zipper gets stuck”*
**Value For Money**5%
*“So expensive for a crappy backpack”*
**Color**4%
*“COLOR IS HORRIBLE”*
**Design-Overall**2%
*“Poor design”*
**Ease Of Cleaning**1%
*“it gets dirty quickly”*
**Pockets/Compartments**1%
*“The side pockets are very small”*
### **Top return reasons **
**Size-Overall**59%
**Pockets/Compartments**6%
**Advertised Vs Actual Product**4%
**Material Quality**4%
**Color**3%
**Zipper Quality**3%
**Value For Money**3%
**Quality-Overall**2%
**Strap/String Quality**2%
**Weight Heavy**2%
## **Common lululemon backpack questions**
- **Is lululemon backpack profitable to sell on Amazon United States?**
- The niche generates $81K/yr across 35 tracked products. 5 of 7 products launched in the last 360 days are still selling. 90-day search growth is +65.2%. Flapen's verdict: Skip it (43/100).
- **How competitive is the lululemon backpack niche?**
- 15 brands and 77 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in lululemon backpack?**
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Durability. The return rate is 5.8% — above our launch gate.
- **When does demand for lululemon backpack peak?**
- Demand peaks in Jul–Aug; the busiest month runs 6.3× the quietest.
- **What does it cost to enter the lululemon backpack niche?**
- Listings span $12.39–$233.20; the average listing price is $64.43 (sweet spot $15–$100). The average incumbent carries 5,751 reviews — the moat a new listing must climb.
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