---
title: "Lottie London Highlighter — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/lottie-london-highlighter"
last_updated: "2026-08-12T12:41:45.960Z"
locale: en
meta:
description: "Amazon product research for lottie london highlighter: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lottie london highlighter: $3K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lottie London Highlighter — Amazon US Product Research"
---
# **Lottie London Highlighter**
**Skip it**
A small market ($39K/yr) — this niche doesn't clear our bar today.
Market size 10Growth 29Conversion 15Competition 59Returns 82Price range 85Avg price 95Brand share 16Review moat 67Quality gap 63
**Avg price**
**Incredible****$23.67**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.67–$73.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****804.92**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+3.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$39K**
$39K/yr · 136K searches
## **Is lottie london highlighter profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lottie london highlighter is a $39K/yr Amazon United States market (136K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lottie london highlighter market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$47K–$59K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#466**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **52%**
- **Out of stock**
- **5.8%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **129 days**
## **Competition: brands, sellers & click share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**145**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 95%
**Open market**
**5%**
- FENTY BEAUTY62% - AMY'S DIARY15% - Physicians Formula9% - Catrice Cosmetics5% - NYX PROFESSIONAL MAKEUP2% - Lottie London2% - Open — no brand owns it (4 brands, 5%)
## **lottie london highlighter demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.
5K3KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/lottie-london-highlighter/trend)
## **Top lottie london highlighter search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **fenty highlighter**36K/yr+5.1%0.9% conv. - **fenty beauty highlighter**38K/yr+5.7%0.7% conv. - **fenty diamond bomb**15K/yr+14.2%1.1% conv. - **fenty beauty diamond bomb**10K/yr+10.2%0.8% conv. - **fenty diamond bomb highlighter**8K/yr+3.3%1.2% conv. - **physicians formula diamond dust**5K/yr+1.0%5.5% conv. - **fenty beauty diamond bomb highlighter**4K/yr+17.3%0.8% conv. - **diamond highlighter**3K/yr-24.1%0.8% conv. - **diamond bomb fenty beauty**5K/yr-32.1%1.8% conv. - **diamond bomb**2K/yr-15.2%1.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/lottie-london-highlighter/search-terms)
## **Top lottie london highlighter products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$2K8%$3K12%$5K16%$6K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pearl White Shimmer Glitter Highlighter Highlight Makeup Contour Powder Silver Face Highlighter Highlighter+Makeup iluminadores Illuminator Make Up (Shiny Silver)**AMY'S DIARY**$9.00**4.0★583 rev](https://www.amazon.com/dp/B09P54MDYZ) [2**Diamond Bomb All-Over Diamond Veil**FENTY BEAUTY**$34.29**5.0★2 rev](https://www.amazon.com/dp/B0FT2K1YFS) [3**Diamond Bomb All-Over Diamond Veil - How Many Carats?! by Fenty Beauty for Women - 0.28 oz Highlighter**FENTY BEAUTY**$40.11**4.2★187 rev](https://www.amazon.com/dp/B07JVPT75Q) [4**Physicians Formula Diamond Dust Mineral Powder Starlit Glow Translucent Setting Powder Makeup Finishing Powder For Face Clean Beauty Dermatologist Approved**Physicians Formula**$11.51**4.2★1,818 rev](https://www.amazon.com/dp/B08RRPPLMM) [5**Fenty Beauty by Rihanna Killawatt Freestyle Highlighter Girl Next Door/Chic Phreak**FENTY BEAUTY**$32.91**4.7★523 rev](https://www.amazon.com/dp/B075J8GVCR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**e.l.f. Halo Glow Silky Powder Highlighter Long-Lasting Luminous Face Finish Cake-Resistant With Micro-Shimmer Vegan & Cruelty-Free Soft Pearl Era**e.l.f.**$8.96**924 rev6mo ago](https://www.amazon.com/dp/B0G1H4VG3X) [**NYX PROFESSIONAL MAKEUP Buttermelt Highlighter Powder Highlighter Makeup With Up to 12H Wear and High Impact Glow - 05 Bright and Butta (Light Champagne)**NYX PROFESSIONAL MAKEUP**$11.33**708 rev7mo ago](https://www.amazon.com/dp/B0DZ2M8BNF) [**Diamond Bomb All-Over Diamond Veil**FENTY BEAUTY**$34.29**2 rev9mo ago](https://www.amazon.com/dp/B0FT2K1YFS) [**Diamond Bomb All-Over Diamond Veil**FENTY BEAUTY**$25.77**0 rev9mo ago](https://www.amazon.com/dp/B0FT2MR5X9) [**Flower Knows Little Angel Embossed Highlighter - Moonlight White Highlighter Powder Long-Lasting Moonlight Glow Creamy White&Subtle Warm Shimmer Velvet & Weightless Finish(L03 Chanting Anthem)**Flower Knows**$29.37**150 rev1y ago](https://www.amazon.com/dp/B0FBVVXJH7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Diamond Bomb All-Over Diamond Veil**FENTY BEAUTY**$25.77**0.0★**▲ 295%**](https://www.amazon.com/dp/B0FT2MR5X9) [**Fenty Beauty by Rihanna Diamond Bomb All-Over Diamond Veil Cognac Candy**FENTY BEAUTY**$73.55**4.4★**▲ 278%**](https://www.amazon.com/dp/B087274H1Z) [**Diamond Bomb All-Over Diamond Veil**FENTY BEAUTY**$34.29**5.0★**▲ 243%**](https://www.amazon.com/dp/B0FT2K1YFS) [**DemiGlow Light-Diffusing Highlighter by Fenty Beauty**FENTY BEAUTY**$22.33**3.5★**▲ 207%**](https://www.amazon.com/dp/B0DJLGCXXY) [**NYX PROFESSIONAL MAKEUP Buttermelt Highlighter Powder Highlighter Makeup With Up to 12H Wear and High Impact Glow - 05 Bright and Butta (Light Champagne)**NYX PROFESSIONAL MAKEUP**$11.33**4.6★**▲ 146%**](https://www.amazon.com/dp/B0DZ2M8BNF)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lottie london highlighter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Brightness/Shine/Glow**30%
*“nice shine”*
**Color**16%
*“The color is pretty”*
**Value For Money**10%
*“Good price”*
**Quality-Overall**10%
*“Just as good as the fenty one”*
**Soft Feel**6%
*“silky situation that blends in beautifully”*
**Ease Of Application**3%
*“Applies great and looks even better :”*
**Suitability Combination Skin**3%
*“its perfect on my very fair cool tone skin”*
**Durability**2%
*“Very pretty and long lasting”*
**Texture/Consistency-Overall**2%
*“Nice silky powder”*
**Smell**2%
*“smells good”*
### **What buyers complain about **
**Brightness/Shine/Glow**16%
*“not actual glitter”*
**Color**12%
*“No color on me”*
**Value For Money**10%
*“why pay $40 when you can get this”*
**Texture/Consistency-Overall**8%
*“Goopy texture”*
**Durability**6%
*“then today the container broke”*
**Size-Overall**3%
*“It is sooo small”*
**Quality-Overall**3%
*“Not as good as advertised”*
**Weight Light**3%
*“Too light and clunky”*
**Moist/Dry**2%
*“do feel like it tends to make your face look dry”*
**Functionality-Overall**2%
*“it did not work for me”*
### **Top return reasons **
**Color**27%
**Brightness/Shine/Glow**16%
**Advertised Vs Actual Product**12%
**Defective Material/Parts**11%
**Functionality-Overall**6%
**Quality-Overall**5%
**Texture/Consistency-Overall**3%
**Product Condition**3%
**Compactness**2%
**Value For Money**2%
## **Common lottie london highlighter questions**
- **Is lottie london highlighter profitable to sell on Amazon United States?**
- The niche generates $39K/yr across 25 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Skip it (45/100).
- **How competitive is the lottie london highlighter niche?**
- 10 brands and 145 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in lottie london highlighter?**
- Top complaints mined from reviews: Brightness/Shine/Glow, Color, Value For Money. The return rate is 1.7%.
- **When does demand for lottie london highlighter peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the lottie london highlighter niche?**
- Listings span $6.67–$73.55; the average listing price is $23.67 (sweet spot $15–$100). The average incumbent carries 805 reviews — the moat a new listing must climb.
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