---
title: "Long Black Puffer Coat — $0/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/long-black-puffer-coat"
last_updated: "2026-08-12T15:47:52.468Z"
locale: en
meta:
description: "Amazon product research for long black puffer coat: $0/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for long black puffer coat: $0/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Long Black Puffer Coat — $0/mo Amazon US Product Research"
---
# **Long Black Puffer Coat**
**Skip it**
A small market ($0/yr) — this niche doesn't clear our bar today.
Market size 0Growth 0Conversion 0Competition 82Returns 0Price range 49Avg price 75Brand share 22Review moat 39Quality gap 37
**Competition**
**Great****33%**
top-5 click share — an open shelf
**Avg price**
**Great****$99.05**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$25.71–$178.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****2,569.69**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****$0**
$0/yr · 171K searches
**Growth**
**Bad****-88.5%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****20.1%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is long black puffer coat profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, long black puffer coat is a $0/yr Amazon United States market (171K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 26/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **long black puffer coat market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **250–500**
- avg 0–100/product
- **Revenue / yr**
- **$25K–$50K**
- units × avg price
- **Conversion rate**
- **0.0%**
- **Avg BSR**
- **#3,453**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **52%**
- **Out of stock**
- **15.2%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **140 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.
**Brands**
**12 **▲rising
**Sellers**
**127**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**33%**
Top 20: 63%
**Open market**
**7%**
- Columbia76% - Outdoor Ventures7% - Fitouch4% - GOLDLADIES3% - Amazon Essentials3% - The North Face2% - Open — no brand owns it (6 brands, 7%)
## **long black puffer coat demand & seasonality**
Weekly Amazon search volume, last 23 weeks — -88.5% search growth over the last 90 days.
10K6KSpike '26Feb '26Feb '26Mar '26Apr '26Apr '26May '26Jun '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/long-black-puffer-coat/trend)
## **Top long black puffer coat search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **columbia heavenly long hooded jacket**10K/yr-55.9%0.4% conv. - **columbia puffer**12K/yr-73.0%0.0% conv. - **columbia parka**12K/yr-75.3%0.0% conv. - **columbia suttle mountain jacket women**8K/yr-84.0%0.3% conv. - **long puffer coat women clearance**5K/yr-88.9%0.0% conv. - **columbia long winter coats for women**8K/yr-83.1%0.0% conv. - **full length down coats for women**9K/yr-87.8%0.0% conv. - **puffer jacket long**8K/yr-87.8%0.0% conv. - **long down coat**9K/yr-91.2%0.4% conv. - **columbia long coat women**9K/yr-93.0%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/long-black-puffer-coat/search-terms)
## **Top long black puffer coat products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$06%$09%$012%$0101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Columbia Womens Heavenly Long Hooded Puffer Jacket Dark Stone X-Large**Columbia**$120.63**4.6★6,972 rev](https://www.amazon.com/dp/B0CLRBKBJK) [2**Columbia Womens Heavenly Long Hooded Puffer Jacket Black Small**Columbia**$115.25**4.6★6,972 rev](https://www.amazon.com/dp/B0CLQVTY3X) [3**Columbia Womens Heavenly Long Hooded Jacket Collegiate Navy Small**Columbia**$100.49**4.6★6,972 rev](https://www.amazon.com/dp/B0CLQZ24CB) [4**Columbia Womens Heavenly Long Hooded Puffer Jacket Shale Purple X-Small**Columbia**$104.89**4.6★6,972 rev](https://www.amazon.com/dp/B0DJYQ97HW) [5**Columbia Womens Peak To Park II Insulated Hooded Jacket Tradewinds Grey Gunmetal X-Large**Columbia**$81.70**4.6★235 rev](https://www.amazon.com/dp/B09KMCSCNP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**GOLDLADIES Womens Winter Coat Long Waterproof Parka - Warm Snow Jacket for Women Windproof Winter Jacket with Hood Heavy Duty Cold Weather Outerwear**GOLDLADIES**$43.32**1,167 rev11mo ago](https://www.amazon.com/dp/B0FMDN4M5Q) [**Columbia Womens Heavenly Long Hooded Puffer Jacket Shale Purple X-Small**Columbia**$104.89**6,972 rev1y ago](https://www.amazon.com/dp/B0DJYQ97HW) [**Columbia Womens Suttle Mountain Long Insulated Jacket Black Small**Columbia**$122.71**505 rev1y ago](https://www.amazon.com/dp/B0DJYQ13Q1) [**Columbia Womens Suttle Mountain Long Insulated Jacket Black Medium**Columbia**$125.26**505 rev1y ago](https://www.amazon.com/dp/B0DJYX9M1G) [**Columbia Womens Suttle Mountain Long Insulated Jacket Rich Wine Medium**Columbia**$127.98**505 rev1y ago](https://www.amazon.com/dp/B0DJYWKX5F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**The North Face Womens Antora Rain Parka - Long Length Windproof & Waterproof Jacket Adjustable Hood Secure Zip Pockets Summit Navy Medium**The North Face**$121.23**4.5★**▲ 507%**](https://www.amazon.com/dp/B0F97SS4T2) [**Columbia Womens Heavenly Long Hooded Jacket Collegiate Navy X-Small**Columbia**$77.05**4.6★**▲ 485%**](https://www.amazon.com/dp/B0CLQXRJQB) [**Columbia Womens Heavenly Long Hooded Puffer Jacket Dark Stone X-Large**Columbia**$120.63**4.6★**▲ 479%**](https://www.amazon.com/dp/B0CLRBKBJK) [**Columbia Womens Peak To Park II Insulated Hooded Jacket Tradewinds Grey Gunmetal X-Large**Columbia**$81.70**4.6★**▲ 441%**](https://www.amazon.com/dp/B09KMCSCNP) [**Outdoor Ventures Womens Lightweight Waterproof Fleece Lined Hooded Softshell Rain Jacket Warm Windbreaker Long Coat**Outdoor Ventures**$55.96**4.5★**▲ 386%**](https://www.amazon.com/dp/B07CQKWVCT)
**~~View all trending →~~**
## **What reviews say buyers love and hate about long black puffer coat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Warmth**23%
*“Keeps me warm”*
**Size-Overall**15%
*“Fits great”*
**Quality-Overall**12%
*“Excellent quality”*
**Weight Light**7%
*“Its perfect for being lightweight”*
**Value For Money**5%
*“Great coat for the price”*
**Weather Proof**4%
*“Prefect for cold weather”*
**Lining Quality**2%
*“The coat has a warm lining in it”*
**Water Resistance**2%
*“it is waterproof”*
**Pockets/Compartments**2%
*“Plenty of pockets”*
**Zipper Quality**2%
*“Zippers are smooth”*
### **What buyers complain about **
**Size-Overall**11%
*“EXTREMELY LONG”*
**Zipper Quality**9%
*“Broken zipper”*
**Durability**5%
*“Rips easily & buttons fall off”*
**Quality-Overall**3%
*“it is very cheap”*
**Product Condition**3%
*“Bought new and got used”*
**Weight Heavy**3%
*“bulky if planning to pack away for travel”*
**Arm Fit**3%
*“It was really small in the arms”*
**Smell**2%
*“i noticed a mildew-y smell”*
**Stitch/Finish/Polish**2%
*“not to have thread coming out of the seams”*
**Advertised Vs Actual Product**2%
*“Image is deceptive”*
### **Top return reasons **
**Size-Overall**49%
**Chest Fit**7%
**Length**5%
**Sleeve Fit**4%
**Shoulder Fit**4%
**Waist Fit**3%
**Hip Fit**3%
**Zipper Quality**3%
**Warmth**2%
**Advertised Vs Actual Product**2%
## **Common long black puffer coat questions**
- **Is long black puffer coat profitable to sell on Amazon United States?**
- The niche generates $0/yr across 62 tracked products. 4 of 7 products launched in the last 360 days are still selling. 90-day search growth is -88.5%. Flapen's verdict: Skip it (26/100).
- **How competitive is the long black puffer coat niche?**
- 12 brands and 127 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in long black puffer coat?**
- Top complaints mined from reviews: Size-Overall, Zipper Quality, Durability. The return rate is 20.1% — above our launch gate.
- **What does it cost to enter the long black puffer coat niche?**
- Listings span $25.71–$178.72; the average listing price is $99.05 (sweet spot $15–$100). The average incumbent carries 2,570 reviews — the moat a new listing must climb.
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