---
title: "Long Belly Button Rings — $11K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/long-belly-button-rings"
last_updated: "2026-08-12T12:12:03.134Z"
locale: en
meta:
description: "Amazon product research for long belly button rings: $11K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for long belly button rings: $11K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Long Belly Button Rings — $11K/mo Amazon US Product Research"
---
# **Long Belly Button Rings**
**Worth a look**
Shows low returns (1.3%), but soft demand (+1.3% this quarter) keeps it on the watch list.
Market size 30Growth 27Conversion 39Competition 85Returns 89Price range 55Avg price 38Brand share 71Review moat 69Quality gap 62
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Brand share**
**Good****62%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****728.51**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$7.23–$24.64**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****$10.52**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$132K**
$132K/yr · 406K searches
**Growth**
**Okay****+1.3%**
90-day search growth — must beat 0% to launch
## **Is long belly button rings profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, long belly button rings is a $132K/yr Amazon United States market (406K searches/yr). The top 5 brands hold 62% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **long belly button rings market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **10K–13K**
- avg 100–250/product
- **Revenue / yr**
- **$105K–$132K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#647**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **78%**
- **Out of stock**
- **2.2%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **207 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**34 **▼falling
**Sellers**
**37**
**Top-5 brand share**
**62%**
Top 20: 91%
**Top-5 click share**
**30%**
Top 20: 64%
**Open market**
**33%**
- OUFER30% - MS CUTE10% - FIASASO10% - LEE&RO6% - Jewseen6% - VCMART5%
## **long belly button rings demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.3% search growth over the last 90 days.
10K6KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/long-belly-button-rings/trend)
## **Top long belly button rings search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **long belly button rings**83K/yr-3.9%2.3% conv. - **long bar belly button rings**34K/yr+4.8%1.8% conv. - **belly button ring long bar**31K/yr+3.7%2.4% conv. - **16g belly button ring**29K/yr+2.4%1.2% conv. - **14mm belly button rings**26K/yr+3.9%1.1% conv. - **12mm belly button rings**26K/yr+5.4%0.7% conv. - **16mm belly button rings**25K/yr-1.8%1.8% conv. - **16 gauge belly button rings**27K/yr-10.7%1.4% conv. - **14 mm belly button rings**16K/yr+0.3%1.5% conv. - **16 mm belly button rings**15K/yr-0.1%1.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/long-belly-button-rings/search-terms)
## **Top long belly button rings products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$8K9%$12K12%$16K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**OUFER Gold Belly Button Rings 316L Surgical Steel Internally Threaded Belly Rings 14G/1.6mm x 16mm Clear CZ Navel Rings for Women & Men**OUFER**$7.80**4.6★570 rev](https://www.amazon.com/dp/B0CKQDT7GQ) [2**OUFER Titanium Long Belly Button Rings Internally Threaded 14mm Navel Piercing Jewelry Round CZ Belly Ring for Women**OUFER**$9.71**4.4★1,736 rev](https://www.amazon.com/dp/B09SLQWC1L) [3**FIASASO 8 Pcs Belly Button Ring Dangle Hypoallergenic Surgical Stainless Steel Belly Rings for Women CZ Heart Butterfly Bow Flower Navel Piercing Jewelry Dangly Curved Navel Ring 14G 10mm 14k gold plated**FIASASO**$10.96**4.5★376 rev](https://www.amazon.com/dp/B0FDWLKRXY) [4**VCMART 14g Belly Button Ring Belly Button Piercing Belly Rings Surgical Steel Belly Button Rings 6mm 8mm 10mm 12mm 14mm 16mm 18mm Short Long Bar Belly Piercing Jewelry for Women Silver Clear CZ**VCMART**$10.36**4.6★86 rev](https://www.amazon.com/dp/B0DHZ65NSK) [5**MS CUTE 5PCS Gold Belly Button Rings for Women 14G Dangle Navel Piercing Jewelry Set Gold Plated Surgical Stainless Steel Body Jewelry with Clear CZ Butterfly Flower Teardrop Barbell 16mm Bar Length**MS CUTE**$10.01**4.5★118 rev](https://www.amazon.com/dp/B0GF27KC6Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LEE&RO 16MM Extra Long Belly Button Ring Long Bar Belly Button Piercing Jewelry Titanium Belly Ring for Women Navel Ring**LEE&RO**$10.18**31 rev3mo ago](https://www.amazon.com/dp/B0GVWPGZZ1) [**MS CUTE 5PCS Gold Belly Button Rings for Women 14G Dangle Navel Piercing Jewelry Set Gold Plated Surgical Stainless Steel Body Jewelry with Clear CZ Butterfly Flower Teardrop Barbell 16mm Bar Length**MS CUTE**$10.01**118 rev6mo ago](https://www.amazon.com/dp/B0GF27KC6Y) [**Oufksiyy Long and Extra long Bar Belly Button Ring Internal Thread Hypoallergenic Surgical Stainless Steel 16mm 14 Gauge Navel Rings Cubic Zirconia Buuton Body Piercing Jewelry For Women Men**Oufksiyy**$10.19**152 rev1y ago](https://www.amazon.com/dp/B0FFFQYVGC) [**FIASASO 8 Pcs Belly Button Ring Dangle Hypoallergenic Surgical Stainless Steel Belly Rings for Women CZ Heart Butterfly Bow Flower Navel Piercing Jewelry Dangly Curved Navel Ring 14G 10mm 14k gold plated**FIASASO**$10.96**376 rev1y ago](https://www.amazon.com/dp/B0FDWLKRXY) [**Eakxnig 5/8 inch Belly Button Rings Surgical Stee Extra-Long Simple Internally Threaded Belly Rings 14G Belly Piercing Jewelry Navel Piercing Jewelry for Women Men 16mm**Eakxnig**$8.24**88 rev1y ago](https://www.amazon.com/dp/B0FCRLQ7R9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**LEE&RO 16MM Extra Long Belly Button Ring Long Bar Belly Button Piercing Jewelry Titanium Belly Ring for Women Navel Ring**LEE&RO**$10.18**4.5★**▲ 85%**](https://www.amazon.com/dp/B0GVWPGZZ1) [**MS CUTE 5PCS Gold Belly Button Rings for Women 14G Dangle Navel Piercing Jewelry Set Gold Plated Surgical Stainless Steel Body Jewelry with Clear CZ Butterfly Flower Teardrop Barbell 16mm Bar Length**MS CUTE**$10.01**4.5★**▲ 80%**](https://www.amazon.com/dp/B0GF27KC6Y) [**GEMQUEEN Moissanite G23 TItanium Belly Button Ring 18K Gold Plated Hypoallergenic Internally Threaded Belly Rings 14G Navel Piercing Jewelry For Women Men VVS1 Clarity Brilliant Cut**GEMQUEEN**$24.64**4.3★**▲ 45%**](https://www.amazon.com/dp/B0FC2C8GNS) [**Jewseen 2PCS 16G Belly Button Rings Surgical Steel Belly Button Piercing Stainless Steel Navel Piercing Jewelry Curved Barbell Navel Rings for Women**Jewseen**$12.74**4.2★**▲ 34%**](https://www.amazon.com/dp/B0CBKFDCRF) [**Jewseen 2pcs 16g Small Size Belly Button Rings Pack Surgical Steel Square AAA CZ Curved Barbell Navel Rings New**Jewseen**$12.62**4.2★**▲ 30%**](https://www.amazon.com/dp/B0CBKC75Q9)
**~~View all trending →~~**
## **What reviews say buyers love and hate about long belly button rings**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“Amazing quality”*
**Size-Overall**10%
*“Fits great and super easy to take on and off”*
**Value For Money**10%
*“Worth it”*
**Comfort-Overall**7%
*“It is comfortable”*
**Color**7%
*“Cute colors”*
**Durability**6%
*“no problems at all”*
**Advertised Vs Actual Product**6%
*“As pictured”*
**Allergies**4%
*“So far no irritation”*
**Brightness/Shine/Glow**4%
*“Cute and sparkly”*
**Ease Of Use**3%
*“Easy To Use”*
### **What buyers complain about **
**Durability**21%
*“Broken”*
**Allergies**15%
*“Skin irritation”*
**Size-Overall**15%
*“short in length”*
**Quality-Overall**8%
*“very cheaply made”*
**Ease Of Use**4%
*“not easy to put on”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
**Color**3%
*“made it red”*
**Precious Gemstone**3%
*“Gem Fell Out”*
**Metal Authenticity**2%
*“Only gold plated”*
**Water Resistance**2%
*“Dont keep them in humidity”*
### **Top return reasons **
**Size-Overall**47%
**Advertised Vs Actual Product**9%
**Defective Material/Parts**7%
**Metal Authenticity**6%
**Quality-Overall**5%
**Wrong Dimensions**4%
**Color**3%
**Waist Fit**3%
**Material Quality**2%
**Functionality-Overall**2%
## **Common long belly button rings questions**
- **Is long belly button rings profitable to sell on Amazon United States?**
- The niche generates $132K/yr across 69 tracked products. 2 of 17 products launched in the last 360 days are still selling. 90-day search growth is +1.3%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the long belly button rings niche?**
- 34 brands and 37 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 62% of demand.
- **What do buyers complain about in long belly button rings?**
- Top complaints mined from reviews: Durability, Allergies, Size-Overall. The return rate is 1.3%.
- **When does demand for long belly button rings peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the long belly button rings niche?**
- Listings span $7.23–$24.64; the average listing price is $10.52 (sweet spot $15–$100). The average incumbent carries 729 reviews — the moat a new listing must climb.
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