---
title: "Lol Coloring Book — $1K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/lol-coloring-book"
last_updated: "2026-08-12T12:17:35.694Z"
locale: en
meta:
description: "Amazon product research for lol coloring book: $1K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lol coloring book: $1K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lol Coloring Book — $1K/mo Amazon US Product Research (2026)"
---
# **Lol Coloring Book**
**Skip it**
A small market ($15K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 7Conversion 30Competition 85Returns 54Price range 70Avg price 79Brand share 11Review moat 74Quality gap 21
**Competition**
**Great****30%**
top-5 click share — an open shelf
**Avg price**
**Great****$16.63**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****528.06**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$3.66–$41.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Good****2.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Okay****2.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-36.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$15K**
$15K/yr · 38K searches
## **Is lol coloring book profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lol coloring book is a $15K/yr Amazon United States market (38K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Sep–Dec. Verdict: Skip it — 37/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lol coloring book market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$21K–$25K**
- units × avg price
- **Conversion rate**
- **2.4%**
- **Avg BSR**
- **#7,545**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **40%**
- **Out of stock**
- **17.2%**
- **Avg brand age**
- **35 months**
- **Avg seller age**
- **173 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.
**Brands**
**11 **▼falling
**Sellers**
**38**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**30%**
Top 20: 63%
**Open market**
**4%**
- L.O.L. Surprise!72% - Bendon17% - INTIMO3% - American Marketing Enterprises INC2% - AMERICAN MARKETING ENTERPRISES1% - K-Acc1% - Open — no brand owns it (5 brands, 4%)
## **lol coloring book demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -36.1% search growth over the last 90 days.
4K3KHoliday '24Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/lol-coloring-book/trend)
## **Top lol coloring book search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **lol coloring book**7K/yr-36.0%10.5% conv. - **lol dress**3K/yr-11.7%0.6% conv. - **lol shirt**2K/yr-41.4%0.3% conv. - **lol pajamas**3K/yr-25.9%2.8% conv. - **lol surprise pajamas**2K/yr+8.7%0.8% conv. - **lol surprise dress**2K/yr-28.8%1.1% conv. - **lol outfit**2K/yr-35.1%1.1% conv. - **lol doll coloring book**2K/yr-21.2%13.6% conv. - **lol surprise birthday outfit**2K/yr-47.1%0.0% conv. - **lol birthday outfit**3K/yr-61.5%0.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/lol-coloring-book/search-terms)
## **Top lol coloring book products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4556%$9109%$1K12%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**L.O.L. Surprise! Girls Pajama Set Dorm PJs with Slippers Rocker Diva MC Swag Opal Q.T. Pearl Q.T (Girls 6/6x Turquoise)**L.O.L. Surprise!**$14.41**4.8★3,314 rev](https://www.amazon.com/dp/B08S2SYK9X) [2**L.O.L. Surprise! 192-Page Coloring and Activity Book with Stickers 46252 Bendon**Bendon**$7.43**4.7★46 rev](https://www.amazon.com/dp/1505080487) [3**L.O.L. Surprise! Aqua Opal Q.T. Pearl Q.T. Little Girls T-Shirt Skirt and Bag 3 Piece Outfit Set Present Surprise 7-8**L.O.L. Surprise!**$37.38**4.5★160 rev](https://www.amazon.com/dp/B0CNJ99H9K) [4**LOL Surprise Coloring Book | LOL Drawing & Activity Books | L.O.L. Party Favors | 25+ Temporary Tattoo | Officially Licensed**Bendon**$5.66**4.7★2,767 rev](https://www.amazon.com/dp/B07M8ZFZSS) [5**L.O.L. Surprise! Neon Q.T. Girls 2 Piece Pullover Hoodie and Pant Set for Big Kids**L.O.L. Surprise!**$20.32**4.6★67 rev](https://www.amazon.com/dp/B095JB1L33)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AME INTL Girls LOL Surprise Be Cre8ive Nightgown Size 4 Pink**L.O.L. Surprise!**$12.31**1 rev5mo ago](https://www.amazon.com/dp/B08X7HGCRF) [**L.O.L. Surprise! Girls 3-Piece T-Shirt Tank Top and Short Set Pink 7/8**L.O.L. Surprise!**$17.98**11 rev2y ago](https://www.amazon.com/dp/B0D49XHBNX) [**L.O.L. Surprise! Girls Cozy Long Sleeve Pajama Set - Adorable 2-Piece Sleepwear for Little Fashionistas Pink 6/6X**L.O.L. Surprise!**$10.13**147 rev2y ago](https://www.amazon.com/dp/B0CS48NSRT) [**L.O.L. Surprise! Girls Cozy Long Sleeve Pajama Set - Adorable 2-Piece Sleepwear for Little Fashionistas Fuchsia 7/8**L.O.L. Surprise!**$11.48**147 rev2y ago](https://www.amazon.com/dp/B0CS4VZCGK) [**L.O.L. Surprise! Aqua Opal Q.T. Pearl Q.T. Little Girls T-Shirt Skirt and Bag 3 Piece Outfit Set Present Surprise 7-8**L.O.L. Surprise!**$37.38**160 rev2y ago](https://www.amazon.com/dp/B0CNJ99H9K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**L.O.L. Surprise! Girls 3-Piece T-Shirt Tank Top and Short Set Pink 7/8**L.O.L. Surprise!**$17.98**4.6★**▲ 187%**](https://www.amazon.com/dp/B0D49XHBNX) [**L.O.L. Surprise! girls L.o.l. Surprise! Bffs Short Sleeve T-shirt - 4-16 T Shirt Black 7 8 US**L.O.L. Surprise!**$11.09**4.7★**▲ 138%**](https://www.amazon.com/dp/B0B48MGVH7) [**L.O.L. Surprise! Girls Cozy Long Sleeve Pajama Set - Adorable 2-Piece Sleepwear for Little Fashionistas Fuchsia 7/8**L.O.L. Surprise!**$11.48**4.8★**▲ 125%**](https://www.amazon.com/dp/B0CS4VZCGK) [**L.O.L. Surprise! Girls Short Sleeve T- Shirt and Shorts Set for Little and Big Kids**L.O.L. Surprise!**$15.83**4.7★**▲ 108%**](https://www.amazon.com/dp/B092RGDDCY) [**L.O.L. Surprise! Girls Pajama Set Vaycay 2-Piece Purple Little Kid Size 7/8**L.O.L. Surprise!**$11.22**4.8★**▲ 90%**](https://www.amazon.com/dp/B09Q81Q7ZX)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lol coloring book**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Soft Feel**16%
*“Feels so nice on the skin”*
**Color**15%
*“Good quality, nice colors”*
**Creativity**10%
*“Perfect activity for creative young ones”*
**Gifting Purpose**10%
*“Great birthday gift”*
**Comfort-Overall**8%
*“Worth it super comfy”*
**Material Quality**6%
*“The material is buttery soft”*
**Warmth**6%
*“keeps my daughter warm”*
**Weight Light**5%
*“lightweight nightgown”*
**Developmental Needs**5%
*“Perfect for kids”*
**Quality-Overall**4%
*“I love the price point and high quality”*
### **What buyers complain about **
**Size-Overall**63%
*“The top seems a bit small”*
**Material Quality**10%
*“Cheap materials”*
**Quality-Overall**5%
*“It is poorly made”*
**Waist Fit**5%
*“The skirt is huge, long and big”*
**Shrinkage Resistance**1%
*“The material does shrink a little when you dry it”*
### **Top return reasons **
**Size-Overall**64%
**Waist Fit**8%
**Length**5%
**Material Quality**5%
**Value For Money**4%
**Advertised Vs Actual Product**4%
**Print Quality**1%
**Product Condition**1%
**Feet Fit**1%
**Chest Fit**1%
## **Common lol coloring book questions**
- **Is lol coloring book profitable to sell on Amazon United States?**
- The niche generates $15K/yr across 62 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -36.1%. Flapen's verdict: Skip it (37/100).
- **How competitive is the lol coloring book niche?**
- 11 brands and 38 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in lol coloring book?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 2.9%.
- **When does demand for lol coloring book peak?**
- Demand peaks in Sep–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the lol coloring book niche?**
- Listings span $3.66–$41.06; the average listing price is $16.63 (sweet spot $15–$100). The average incumbent carries 528 reviews — the moat a new listing must climb.
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