---
title: "Lip Gloss Keychain — $10K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/lip-gloss-keychain"
last_updated: "2026-08-12T13:54:18.303Z"
locale: en
meta:
description: "Amazon product research for lip gloss keychain: $10K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lip gloss keychain: $10K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lip Gloss Keychain — $10K/mo Amazon US Product Research"
---
# **Lip Gloss Keychain**
**Worth a look**
Shows no brand lock-in (top 5 brands take 43% of clicks), but soft demand (-21.7% this quarter) keeps it on the watch list.
Market size 28Growth 14Conversion 14Competition 86Returns 91Price range 65Avg price 32Brand share 92Review moat 54Quality gap 40
**Brand share**
**Great****43%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Price range**
**Good****$4.38–$34.85**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,327.48**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$9.83**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****$122K**
$122K/yr · 1.1M searches
**Growth**
**Bad****-21.7%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
## **Is lip gloss keychain profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lip gloss keychain is a $122K/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 43% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lip gloss keychain market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **15K–20K**
- avg 100–250/product
- **Revenue / yr**
- **$147K–$197K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#4,720**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **98%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **24 months**
- **Avg seller age**
- **137 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**44 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**43%**
Top 20: 82%
**Top-5 click share**
**29%**
Top 20: 68%
**Open market**
**52%**
- COOKOOKY11% - Thread Wallets11% - Haevola9% - Nevfal6% - HEYSKAY6% - WK IEASON5%
## **lip gloss keychain demand & seasonality**
Weekly Amazon search volume, last 30 weeks — -21.7% search growth over the last 90 days.
23K18KSpike '26Dec '25Jan '26Feb '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/lip-gloss-keychain/trend)
## **Top lip gloss keychain search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **lip gloss keychain**212K/yr-19.6%1.1% conv. - **lipgloss holder keychain**103K/yr-0.1%0.9% conv. - **lip gloss holder**89K/yr-8.2%0.4% conv. - **lip balm keychain**97K/yr-20.9%0.6% conv. - **lip gloss charms**95K/yr-48.5%0.5% conv. - **lip gloss holder keychain**73K/yr-15.6%0.9% conv. - **lipgloss keychain**61K/yr-24.9%1.0% conv. - **keychain lipgloss**45K/yr-6.3%0.9% conv. - **lip gloss keychain holder**36K/yr-9.2%1.0% conv. - **lipgloss holder**28K/yr-4.3%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/lip-gloss-keychain/search-terms)
## **Top lip gloss keychain products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$4K6%$7K9%$11K12%$15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COOKOOKY Chapstick Holder Keychain Cute Lip Balm Keychain Holder (Small daisy)**COOKOOKY**$6.07**4.8★1,119 rev](https://www.amazon.com/dp/B0DG985YXB) [2**HEYSKAY 3PCS Lipstick Holder Key Chain PU Leather Lip Balm Holder Keychain Lipstick Holder Lip Gloss Sleeves Keychain with Metal Clip**HEYSKAY**$7.17**4.5★109 rev](https://www.amazon.com/dp/B0FH4V5VJ6) [3**Nevfal Keychain Holder for Lip Gloss Summer Fridays Lip Balm Holder Portable Holder Lipgloss Case with Keyring for lip Keychain Cap Pink & White 2PCS**Nevfal**$6.02**4.8★31 rev](https://www.amazon.com/dp/B0FCN1LHHW) [4**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)**Haevola**$7.97**4.8★78 rev](https://www.amazon.com/dp/B0GRY84JM3) [5**Thread Wallets Elastic Chapstick and Lip Gloss Holder Keychain (Black)**Thread Wallets**$9.06**4.6★5,597 rev](https://www.amazon.com/dp/B08NSYKVXP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)**Haevola**$7.97**78 rev4mo ago](https://www.amazon.com/dp/B0GRY84JM3) [**Keychain Cap Holder for 0.21oz e.l.f. Squeeze Me Lip Balm 4 Packs Portable Lip Gloss Replacement Cover Holder Trendy Accessories for Bags Keys etc. Womens Fashion Accessory (Lip Balm NOT Included)**LUVCOSY**$8.50**36 rev4mo ago](https://www.amazon.com/dp/B0GPVQ2PMR) [**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Cream Bow)**Haevola**$8.15**78 rev9mo ago](https://www.amazon.com/dp/B0FV8T5M7K) [**Nevfal Keychain Holder for Lip Gloss Summer Fridays Lip Balm Holder Portable Holder Lipgloss Case with Keyring for lip Keychain Cap Pink & White 2PCS**Nevfal**$6.02**31 rev9mo ago](https://www.amazon.com/dp/B0FCN1LHHW) [**Sinbana Lip Gloss Charms Keychain Making Kit Diy Cute Lip Balm Keychain Charms with Pliers Thread Pick Ring Cute Purse Bag Charm Jewelry for Women**Sinbana**$14.49**14 rev10mo ago](https://www.amazon.com/dp/B0FQNYPM95)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**CMVFYL Gold Brass Key Rings Purse Bag Charms for Handbags Screw Lock Key Organizer Carabiner Keychain Clip for Keys**CMVFYL**$7.76**4.6★**▲ 207%**](https://www.amazon.com/dp/B0CJMH3KS7) [**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Black Polka Dots)**Haevola**$7.97**4.8★**▲ 206%**](https://www.amazon.com/dp/B0GRY84JM3) [**Keychain Cap Holder for 0.21oz e.l.f. Squeeze Me Lip Balm 4 Packs Portable Lip Gloss Replacement Cover Holder Trendy Accessories for Bags Keys etc. Womens Fashion Accessory (Lip Balm NOT Included)**LUVCOSY**$8.50**4.5★**▲ 206%**](https://www.amazon.com/dp/B0GPVQ2PMR) [**Haevola Cute Chapstick Holder Keychain for Women Lip Balm & Lip Gloss Holder Keychain Accessories Gift Purse Charm Clip (Cream Bow)**Haevola**$8.15**4.8★**▲ 172%**](https://www.amazon.com/dp/B0FV8T5M7K) [**iscream Sprinkle Donut Keychain Strawberry Scented Lip Gloss & Vanilla Scented Lip Oil Set**iscream**$9.27**4.5★**▲ 152%**](https://www.amazon.com/dp/B0DGFKGGX7)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lip gloss keychain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**13%
*“Fit perfect”*
**Quality-Overall**13%
*“Excellent product”*
**Ease Of Use**10%
*“Its easy to hold”*
**Gifting Purpose**8%
*“Cute gift”*
**Value For Money**6%
*“Good price”*
**Smell**5%
*“it does have a nice, subtle fragrance”*
**Color**5%
*“Good and colorful”*
**Durability**4%
*“will be a durable item”*
**Chain/Key Quality**4%
*“Excellent keychain”*
**Advertised Vs Actual Product**3%
*“As advertised”*
### **What buyers complain about **
**Size-Overall**22%
*“They are so tight”*
**Durability**9%
*“didnt hold up”*
**Smell**5%
*“Weird smell”*
**Value For Money**4%
*“Pricey”*
**Quality-Overall**4%
*“Cheap”*
**Thickness**4%
*“They wont go much bigger than a thick tube of lipgloss though”*
**Moist/Dry**3%
*“when I did it didn't seem to do much moisturizing”*
**Functionality-Overall**3%
*“Doesnt Work”*
**Strength**2%
*“Very flimsy, bottom opens up, wayyy bigger than 1 chapstick”*
**Chain/Key Quality**2%
*“One came broken the other Broke right after i put it in my key chain so i don't think this is a good quality item to waste money on”*
### **Top return reasons **
**Size-Overall**56%
**Advertised Vs Actual Product**7%
**Color**5%
**Defective Material/Parts**4%
**Value For Money**4%
**Quality-Overall**4%
**Functionality-Overall**3%
**Material Quality**2%
**Product Condition**1%
**Chain/Key Quality**1%
## **Common lip gloss keychain questions**
- **Is lip gloss keychain profitable to sell on Amazon United States?**
- The niche generates $122K/yr across 62 tracked products. 4 of 29 products launched in the last 360 days are still selling. 90-day search growth is -21.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the lip gloss keychain niche?**
- 44 brands and 52 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 43% of demand.
- **What do buyers complain about in lip gloss keychain?**
- Top complaints mined from reviews: Size-Overall, Durability, Smell. The return rate is 1.2%.
- **What does it cost to enter the lip gloss keychain niche?**
- Listings span $4.38–$34.85; the average listing price is $9.83 (sweet spot $15–$100). The average incumbent carries 1,327 reviews — the moat a new listing must climb.
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