---
title: "Lingerie for Women — $281K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/lingerie-for-women"
last_updated: "2026-08-12T12:19:24.014Z"
locale: en
meta:
description: "Amazon product research for lingerie for women: $281K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lingerie for women: $281K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lingerie for Women — $281K/mo Amazon US Product Research"
---
# **Lingerie for Women**
**Worth a look**
Shows a $3.4M/yr market, but weak search conversion (0.4%) keeps it on the watch list.
Market size 96Growth 14Conversion 4Competition 81Returns 41Price range 50Avg price 77Brand share 49Review moat 42Quality gap 65
**Market size**
**Incredible****$3.4M**
$3.4M/yr · 61.2M searches
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Avg price**
**Great****$15.75**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$4.99–$25.16**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,337.51**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-22.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.4%**
search→purchase rate — share of searches ending in a sale
## **Is lingerie for women profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lingerie for women is a $3.4M/yr Amazon United States market (61.2M searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Feb. Verdict: Worth a look — 53/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lingerie for women market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **250K–300K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$3.9M–$4.7M**
- units × avg price
- **Conversion rate**
- **0.4%**
- **Avg BSR**
- **#2,426**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **42 months**
- **Avg seller age**
- **151 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**18 **▼falling
**Sellers**
**23**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**34%**
Top 20: 74%
**Open market**
**19%**
- Avidlove27% - Lilosy17% - Foxiny14% - Kolagri11% - FRENZCOY6% - CRIPOM5%
## **lingerie for women demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.
2.3M1.8MHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/lingerie-for-women/trend)
## **Top lingerie for women search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **lingerie for women**15.7M/yr-24.5%0.3% conv. - **lingerie**9.4M/yr-22.8%0.2% conv. - **sexy lingerie for women**6.0M/yr+27.2%0.2% conv. - **womens lingerie**5.0M/yr-30.4%0.1% conv. - **sexy lingerie for women slutty**1.9M/yr+10.9%0.2% conv. - **lingerie sets for women sexy**3.5M/yr-38.5%0.2% conv. - **plus size lingerie**3.4M/yr-44.0%0.0% conv. - **sexy lingerie**3.6M/yr-60.0%0.2% conv. - **sexy**1.2M/yr-14.0%0.0% conv. - **sexy outfit**556K/yr+111.2%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/lingerie-for-women/search-terms)
## **Top lingerie for women products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$101K6%$202K9%$304K12%$405K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Foxiny Sexy Open Front V Neck Ruffle Sheer Mesh Lace Wireless Babydoll Lingerie Dress with Thong 2 Piece Women See Through Panty Set Chemise Negligee Hook Black Medium**Foxiny**$18.96**4.5★1,510 rev](https://www.amazon.com/dp/B0DDBDZ6TC) [2**Avidlove Sexy Lingerie for Women Fishnet Dress Mesh Badydoll Fishnet Bodysuit See Through Chemise Black**Avidlove**$10.01**4.6★3,674 rev](https://www.amazon.com/dp/B01N405SW3) [3**Women Lingerie Fishnet Bodysuit Sparkle Rhinestone Sexy Mesh Teddy Lingerie One Size**FRENZCOY**$6.98**4.4★721 rev](https://www.amazon.com/dp/B0CXP74C9Y) [4**Kolagri Womens Lingerie Tcrotchless Teddy Slutty Clothes Black Lingerie Set for Women Lace Babydoll Lingerie Set See Through Chemises Negligees Stripper Outfits M**Kolagri**$9.99**4.5★366 rev](https://www.amazon.com/dp/B0DQ4VBF28) [5**Lilosy Sexy Stocking Rhinestones Heart Garter Underwire Floral Mesh lace Sheer Babydoll Lingerie Teddy Bodysuit Skirt Set Women 2 3 Piece Push Up See Through Burgundy Red Medium**Lilosy**$18.75**4.3★1,589 rev](https://www.amazon.com/dp/B0D9GXQWLQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**nine-tailed fox Womens Fishnet Bodystocking One Piece Mesh Bodysuit Sexy Tights Full Body See Through Jumpsuit (Black2 One Size)**nine-tailed fox**$10.16**126 rev10mo ago](https://www.amazon.com/dp/B0FQ5HDS9N) [**AHOVIT Sexy Lingerie for Women Lace Bodysuit One Piece Teddy Mini Babydoll Mesh Sleepwear V Neck Chemise Nightgowns Black**AHOVIT**$15.02**182 rev11mo ago](https://www.amazon.com/dp/B0FM3FWLMT) [**Avidlove Womens Lingerie Sexy Lace Teddy Bodysuit Deep V Cut Out One Piece Mini Babydoll Cherry Red**Avidlove**$15.43**896 rev1y ago](https://www.amazon.com/dp/B0FCFS3SDV) [**Avidlove Women Sexy Lingerie Lace Teddy Bodysuit Deep V Mini Babydoll Sleepwear Cherry Red**Avidlove**$15.77**896 rev1y ago](https://www.amazon.com/dp/B0FCFSKYGJ) [**Avidlove Lingerie for Women Lace Corset and Panty Lingerie Set with Garter Black L**Avidlove**$17.89**1,302 rev1y ago](https://www.amazon.com/dp/B0F48PX51T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kolagri Sexy Pajama Set for Women See Through Bridal Lingerie Silk Cami Shorts Sets Tonal Lace Trim Sleep Wear White S**Kolagri**$13.73**4.4★**▲ 65%**](https://www.amazon.com/dp/B0DRCLK9GS) [**Avidlove Womens Lingerie Sexy Lace Teddy Bodysuit Deep V Cut Out One Piece Mini Babydoll Cherry Red**Avidlove**$15.43**4.4★**▲ 61%**](https://www.amazon.com/dp/B0FCFS3SDV) [**Avidlove Womens Lingerie Set Lace Kimono Robe Sexy Bra and Panty Set pajama sets**Avidlove**$25.16**4.5★**▲ 56%**](https://www.amazon.com/dp/B0DPMBG7VN) [**nine-tailed fox Womens Fishnet Bodystocking One Piece Mesh Bodysuit Sexy Tights Full Body See Through Jumpsuit (Black2 One Size)**nine-tailed fox**$10.16**4.5★**▲ 55%**](https://www.amazon.com/dp/B0FQ5HDS9N) [**Avidlove Womens Lingerie Set Lace Kimono Robe Sexy Bra and Panty Set pajama sets**Avidlove**$23.99**4.5★**▲ 46%**](https://www.amazon.com/dp/B0CN9K84C3)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lingerie for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**32%
*“Fits as expected”*
**Comfort-Overall**11%
*“So comfortable”*
**Quality-Overall**8%
*“Decent quality”*
**Soft Feel**8%
*“Its very soft”*
**Shape/Style**6%
*“Super flattering”*
**Advertised Vs Actual Product**5%
*“As described”*
**Value For Money**5%
*“Great value”*
**Stretchability/Expandability/Elasticity**4%
*“It is very soft & stretchy”*
**Material Quality**3%
*“Material is soft”*
**Color**3%
*“love the color”*
### **What buyers complain about **
**Size-Overall**38%
*“Runs VERY Small”*
**Quality-Overall**9%
*“cheaply made and not worth the money”*
**Advertised Vs Actual Product**4%
*“Does not fit like in picture”*
**Strap/String Quality**4%
*“Unfortunately my strap came malfunctioning”*
**Durability**3%
*“Broke as I was putting it on”*
**Shape/Style**3%
*“Not flattering at all”*
**Chest Fit**3%
*“Not for bigger breasts”*
**Allergies**2%
*“Not flattering & itchy material”*
**Material Quality**2%
*“Made out of really cheap material”*
**Stretchability/Expandability/Elasticity**2%
*“Stretchy”*
### **Top return reasons **
**Size-Overall**56%
**Chest Fit**9%
**Waist Fit**5%
**Material Quality**5%
**Length**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Shape/Style**3%
**Defective Material/Parts**1%
**Width**1%
## **Common lingerie for women questions**
- **Is lingerie for women profitable to sell on Amazon United States?**
- The niche generates $3.4M/yr across 51 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the lingerie for women niche?**
- 18 brands and 23 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in lingerie for women?**
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Advertised Vs Actual Product. The return rate is 3.7%.
- **When does demand for lingerie for women peak?**
- Demand peaks in Feb; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the lingerie for women niche?**
- Listings span $4.99–$25.16; the average listing price is $15.75 (sweet spot $15–$100). The average incumbent carries 2,338 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)