---
title: "Light Blue Dress Shirt — $6K/mo Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/light-blue-dress-shirt"
last_updated: "2026-08-12T12:19:06.340Z"
locale: en
meta:
description: "Amazon product research for light blue dress shirt: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for light blue dress shirt: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Light Blue Dress Shirt — $6K/mo Amazon US Product Research"
---
# **Light Blue Dress Shirt**
**Skip it**
High returns (11.6%) — this niche doesn't clear our bar today.
Market size 18Growth 42Conversion 21Competition 70Returns 2Price range 95Avg price 85Brand share 48Review moat 24Quality gap 45
**Price range**
**Incredible****$14.92–$28.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$18.90**
avg listing price — sweet spot $15–$100
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+13.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****5,270.29**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.6%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$73K**
$73K/yr · 234K searches
**Returns**
**Bad****11.6%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is light blue dress shirt profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, light blue dress shirt is a $73K/yr Amazon United States market (234K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Apr–May–Sep–Oct. Verdict: Skip it — 41/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **light blue dress shirt market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **3K–4K**
- avg 0–100/product
- **Revenue / yr**
- **$57K–$76K**
- units × avg price
- **Conversion rate**
- **1.6%**
- **Avg BSR**
- **#161**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **163 days**
## **Competition: brands, sellers & click share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**76%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 78%
**Open market**
**18%**
- Alimens & Gentle24% - J.VER19% - ROUWELL17% - Lusead10% - JEMITOP6% - COOFANDY5%
## **light blue dress shirt demand & seasonality**
Weekly Amazon search volume, last 99 weeks — +13.9% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Apr, May, Sep, Oct · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/light-blue-dress-shirt/trend)
## **Top light blue dress shirt search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **light blue mens dress shirt**25K/yr+5.4%0.9% conv. - **light blue dress shirt**22K/yr+20.3%0.9% conv. - **navy blue dress shirt**19K/yr+10.7%0.5% conv. - **navy blue mens dress shirt**20K/yr+22.8%0.7% conv. - **dusty blue mens dress shirt**17K/yr+10.0%0.8% conv. - **dark blue dress shirt men**17K/yr+10.3%1.1% conv. - **baby blue dress shirt mens**14K/yr-8.1%1.2% conv. - **navy dress shirt men**15K/yr+6.7%1.2% conv. - **mens navy dress shirt**13K/yr+4.8%1.0% conv. - **baby blue mens dress shirt**9K/yr+13.6%0.7% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/light-blue-dress-shirt/search-terms)
## **Top light blue dress shirt products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$4K10%$7K15%$11K20%$15K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ROUWELL Mens Navy Blue Dress Shirt Long Sleeve Wrinkle Free Stretch Non Iron Business Casual Work Button Up Tuxedo Shirts L**ROUWELL**$15.87**4.6★1,011 rev](https://www.amazon.com/dp/B0FRTNK3MS) [2**J.VER Mens Dress Shirts Solid Long Sleeve Stretch Wrinkle-Free Formal Shirt Business Casual Button Down Shirts Navy Blue Large**J.VER**$19.78**4.5★7,626 rev](https://www.amazon.com/dp/B09LS12V87) [3**Lusead Mens Blue Dress Shirt Long Sleeve Slim Fit Formal Wedding Dinner Stretch Wrinkle Free Mens Button Down Shirt for Party**Lusead**$16.09**4.6★3,144 rev](https://www.amazon.com/dp/B0DYT64TP2) [4**Alimens & Gentle Mens Dress Shirt Regular Fit Stretch Stain Shield Long Sleeve Solid Business Wedding Blue Button Down Shirt Light Blue Large**Alimens & Gentle**$17.35**4.5★6,798 rev](https://www.amazon.com/dp/B0DGXZFC7W) [5**Alimens & Gentle Mens Blue Dress Shirt Regular Fit Stretch Stain Shield Long Sleeve Business Wedding Button Down Shirts Light Blue Medium**Alimens & Gentle**$17.48**4.5★6,798 rev](https://www.amazon.com/dp/B0DGXZCM49)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yimoversal Men Light Blue Button Down Dress Shirts Long Sleeve Casual Regular Fit Stretch Dress Shirt with Pocket Solid L**Yimoversal**$14.99**148 rev5mo ago](https://www.amazon.com/dp/B0GLL2V21C) [**Dusty Blue Mens Dress Shirt Short Sleeve Wrinkle Free Button Down Shirt L**Alimens & Gentle**$16.95**157 rev6mo ago](https://www.amazon.com/dp/B0G6YGKNCC) [**JEMITOP Mens Stretch Soft Vintage Slim Fit Shirts Long Sleeve Button Down Dress Shirt for Casual Western Work Business Formal Dusty Blue L**JEMITOP**$21.65**53 rev8mo ago](https://www.amazon.com/dp/B0G1YFLDQ9) [**ROUWELL Mens Navy Blue Dress Shirt Long Sleeve Wrinkle Free Stretch Non Iron Business Casual Work Button Up Tuxedo Shirts L**ROUWELL**$15.87**1,011 rev9mo ago](https://www.amazon.com/dp/B0FRTNK3MS) [**Lusead Mens Blue Dress Shirt Long Sleeve Slim Fit Formal Wedding Dinner Stretch Wrinkle Free Mens Button Down Shirt for Party**Lusead**$16.09**3,144 rev1y ago](https://www.amazon.com/dp/B0DYT64TP2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yimoversal Men Light Blue Button Down Dress Shirts Long Sleeve Casual Regular Fit Stretch Dress Shirt with Pocket Solid L**Yimoversal**$14.99**4.4★**▲ 63%**](https://www.amazon.com/dp/B0GLL2V21C) [**Alimens & Gentle Mens Short Sleeve Dress Shirt Wrinkle Free Solid Casual Button Down Shirts for Summer Business Wedding Peacock Blue L**Alimens & Gentle**$16.45**4.4★**▲ 53%**](https://www.amazon.com/dp/B0DQDLSTRC) [**Mens Dress Shirts Textured Knit Polo Shirts Classic Fit Soft Golf Shirts Fashion Tops Light Blue**PJ PAUL JONES**$23.58**4.4★**▲ 47%**](https://www.amazon.com/dp/B0DRNZSP2P) [**Lumilk Mens Dress Shirts Long Sleeve Button Down Shirt Business Formal Stretch Shirt Regular Fit with Pockets Light Blue Large**Lumilk**$14.95**4.6★**▲ 43%**](https://www.amazon.com/dp/B0D5MDKCK7) [**Dusty Blue Mens Dress Shirt Short Sleeve Wrinkle Free Button Down Shirt L**Alimens & Gentle**$16.95**4.3★**▲ 39%**](https://www.amazon.com/dp/B0G6YGKNCC)
**~~View all trending →~~**
## **What reviews say buyers love and hate about light blue dress shirt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**25%
*“Fit perfect”*
**Quality-Overall**16%
*“GOOD QUALITY”*
**Comfort-Overall**7%
*“Comfortable”*
**Material Quality**7%
*“Good quality material and fits comfortably”*
**Color**6%
*“Color was great”*
**Wrinkle**5%
*“it doesnt wrinkle”*
**Value For Money**4%
*“the price is great”*
**Soft Feel**3%
*“The fabric feels soft against the skin”*
**Advertised Vs Actual Product**3%
*“Exactly as advertised”*
**Breathability**2%
*“feels breathable”*
### **What buyers complain about **
**Size-Overall**23%
*“they run big”*
**Material Quality**9%
*“polyester as the material”*
**Wrinkles**8%
*“Not wrinkle free”*
**Advertised Vs Actual Product**5%
*“I was hoping you could encourage or force the seller to modify their description to reflect a more truthful representation of the product”*
**Quality-Overall**5%
*“Feels a little cheap”*
**Pockets/Compartments**2%
*“I wish it had a shirt pocket”*
**Stitch/Finish/Polish**2%
*“Covered in loose threads”*
**Design-Overall**2%
*“the design feels a bit loose”*
**Thickness**1%
*“Its pretty thick for a dress shirt”*
**Arm Fit**1%
*“has huge arm width”*
### **Top return reasons **
**Size-Overall**43%
**Material Quality**10%
**Chest Fit**7%
**Color**6%
**Sleeve Fit**6%
**Length**4%
**Shoulder Fit**3%
**Neck Fit**3%
**Quality-Overall**2%
**Advertised Vs Actual Product**2%
## **Common light blue dress shirt questions**
- **Is light blue dress shirt profitable to sell on Amazon United States?**
- The niche generates $73K/yr across 38 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is +13.9%. Flapen's verdict: Skip it (41/100).
- **How competitive is the light blue dress shirt niche?**
- 15 brands and 20 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in light blue dress shirt?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Wrinkles. The return rate is 11.6% — above our launch gate.
- **When does demand for light blue dress shirt peak?**
- Demand peaks in Apr–May–Sep–Oct; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the light blue dress shirt niche?**
- Listings span $14.92–$28.77; the average listing price is $18.90 (sweet spot $15–$100). The average incumbent carries 5,270 reviews — the moat a new listing must climb.
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