---
title: "Light Blue Button Down Shirt Women — Amazon US Product Research"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/light-blue-button-down-shirt-women"
last_updated: "2026-08-12T12:27:31.384Z"
locale: en
meta:
description: "Amazon product research for light blue button down shirt women: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for light blue button down shirt women: demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Light Blue Button Down Shirt Women — Amazon US Product Research"
---
# **Light Blue Button Down Shirt Women**
**Skip it**
High returns (12.6%) — this niche doesn't clear our bar today.
Market size 8Growth 27Conversion 13Competition 93Returns 0Price range 77Avg price 84Brand share 58Review moat 49Quality gap 68
**Competition**
**Great****22%**
top-5 click share — an open shelf
**Avg price**
**Great****$18.62**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$9.32–$34.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,561.91**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+1.2%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****1.0%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$33K**
$33K/yr · 169K searches
**Returns**
**Bad****12.6%**
return rate — above 5% kills the launch gate
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is light blue button down shirt women profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, light blue button down shirt women is a $33K/yr Amazon United States market (169K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 44/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **light blue button down shirt women market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **$37K–$47K**
- units × avg price
- **Conversion rate**
- **1.0%**
- **Avg BSR**
- **#282**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **94%**
- **Out of stock**
- **3.8%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **190 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.
**Brands**
**24 **▼falling
**Sellers**
**27**
**Top-5 brand share**
**70%**
Top 20: 98%
**Top-5 click share**
**22%**
Top 20: 52%
**Open market**
**25%**
- siliteelon26% - Aoudery15% - J.VER13% - Amazon Essentials9% - Mutitop8% - HOTOUCH5%
## **light blue button down shirt women demand & seasonality**
Weekly Amazon search volume, last 38 weeks — +1.2% search growth over the last 90 days.
8K6KSpike '26Nov '25Dec '25Jan '26Mar '26Apr '26May '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/light-blue-button-down-shirt-women/trend)
## **Top light blue button down shirt women search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **light blue button down shirt women**45K/yr-2.2%0.9% conv. - **navy blue button down shirt women**28K/yr+1.7%0.9% conv. - **light blue button up shirt women**13K/yr+23.9%0.9% conv. - **blue collared shirt women**19K/yr-8.2%0.3% conv. - **baby blue button up shirt women**9K/yr+12.8%0.6% conv. - **blue collar shirt women**10K/yr-10.6%0.3% conv. - **dark blue button up shirt women**9K/yr+43.7%0.4% conv. - **light blue collared shirt women**10K/yr-10.1%0.9% conv. - **blue oxford shirt women**8K/yr-12.9%0.5% conv. - **blue button up women**9K/yr+25.6%0.4% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/light-blue-button-down-shirt-women/search-terms)
## **Top light blue button down shirt women products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%$6554%$1K6%$2K8%$3K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**J.VER Womens Button Down Blouse Formal Shirts Long Sleeve Collared Shirt**J.VER**$19.20**4.4★1,694 rev](https://www.amazon.com/dp/B0CKPJVL6W) [2**Button Down Shirts for Women Cotton Oxford Shirts Long Sleeve Dress Shirts Collared Blouses Work Casual Solid Tunic Tops - Light Blue S**Aoudery**$19.96**4.4★1,145 rev](https://www.amazon.com/dp/B0D7LYY33W) [3**siliteelon Button Down Shirts for Women: Wrinkle Free Long Sleeve Classic Fit Collared Dress Shirt Solid Formal Office Blue S**siliteelon**$14.75**4.5★682 rev](https://www.amazon.com/dp/B0FXM4VQFN) [4**Womens Button Down Shirts Cotton Dress Shirts Oxford Shirts Long Sleeve Work Blouses Collared Tops Tunics with Pocket-All Blue M**Mutitop**$27.09**4.3★1,576 rev](https://www.amazon.com/dp/B0D95PZXCQ) [5**J.VER Long Sleeve Shirts for Women Wrinkle Free Button Down Shirt Office Work Dressy Tops for Business Casual Trendy Navy Blue Medium**J.VER**$21.58**4.4★8,553 rev](https://www.amazon.com/dp/B09VXYCXYN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Button Down Shirts for Women Long Sleeve Dress Shirt Wrinkle Free Collared Work Shirt Casual Office Blouse Top -Light Blue S**Aoudery**$22.38**146 rev7mo ago](https://www.amazon.com/dp/B0G4DR8NFF) [**Astylish Women Loose Fit Flowy Basic Business Casual Tops Spring Summer Cotton Linen Button Down Shirts Collared Roll Up Long Sleeve V Neck Breathable Beach Fashion Soft Dressy Blouses Sky Blue Large**Astylish**$22.16**296 rev8mo ago](https://www.amazon.com/dp/B0FS1DGLNN) [**siliteelon Button Down Shirts for Women: Wrinkle Free Long Sleeve Classic Fit Collared Dress Shirt Solid Formal Office Blue S**siliteelon**$14.75**682 rev8mo ago](https://www.amazon.com/dp/B0FXM4VQFN) [**AKEFUN Womens Summer Linen Shirts Casual Button Down 2026 Long Sleeve Cotton Top Blouse Shirt with Pocket Sky Blue**AKEFUN**$18.28**381 rev10mo ago](https://www.amazon.com/dp/B0F5PYYSYR) [**HOTOUCH Fitted Button Down Shirts for Women Basic Long Sleeve Stretch Shirt Slim Waitress Work Outfits Light Blue L**HOTOUCH**$17.25**505 rev10mo ago](https://www.amazon.com/dp/B0FNWBGB6J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Astylish Women Loose Fit Flowy Basic Business Casual Tops Spring Summer Cotton Linen Button Down Shirts Collared Roll Up Long Sleeve V Neck Breathable Beach Fashion Soft Dressy Blouses Sky Blue Large**Astylish**$22.16**4.2★**▲ 52%**](https://www.amazon.com/dp/B0FS1DGLNN) [**Amazon Essentials Womens Long Sleeve Button Down Stretch Oxford Shirt (Available in Plus Size) Blue Medium**Amazon Essentials**$13.58**4.3★**▲ 41%**](https://www.amazon.com/dp/B0BJQ25LWC) [**HOTOUCH Fitted Button Down Shirts for Women Basic Long Sleeve Stretch Shirt Slim Waitress Work Outfits Light Blue L**HOTOUCH**$17.25**4.4★**▲ 38%**](https://www.amazon.com/dp/B0FNWBGB6J) [**AKEFUN Womens Summer Linen Shirts Casual Button Down 2026 Long Sleeve Cotton Top Blouse Shirt with Pocket Sky Blue**AKEFUN**$18.28**4.2★**▲ 37%**](https://www.amazon.com/dp/B0F5PYYSYR) [**siliteelon Button Down Shirts for Women: Wrinkle Free Long Sleeve Classic Fit Collared Dress Shirt Solid Formal Office Blue S**siliteelon**$14.75**4.5★**▲ 36%**](https://www.amazon.com/dp/B0FXM4VQFN)
**~~View all trending →~~**
## **What reviews say buyers love and hate about light blue button down shirt women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**27%
*“Fits great and looks flattering”*
**Quality-Overall**10%
*“This shirt is really nice quality and fits well”*
**Color**10%
*“Beautiful color”*
**Material Quality**8%
*“Nice material”*
**Comfort-Overall**6%
*“Comfortable and breathable enough to wear all day on a spring day”*
**Shape/Style**5%
*“Classic style”*
**Soft Feel**4%
*“its soft”*
**Wrinkle**3%
*“Does not wrinkle”*
**Value For Money**3%
*“Good value”*
**Weight Light**2%
*“I liked how the fabric felt light”*
### **What buyers complain about **
**Size-Overall**27%
*“Runs very small”*
**Material Quality**11%
*“Horrible material”*
**Quality-Overall**7%
*“Disappointing texture and low quality”*
**Wrinkles**4%
*“Was delivered wrinkled”*
**Arm Fit**3%
*“I do not have long arms”*
**Color**2%
*“Color is a tad darker than displayed in product photo”*
**Thickness**2%
*“fabric is a little thicker than I wanted for summer”*
**Advertised Vs Actual Product**2%
*“Disappointed in the marketing ploy”*
**Product Condition**2%
*“probably returned item”*
**Smell**2%
*“Has a strong unpleasant smell”*
### **Top return reasons **
**Size-Overall**45%
**Material Quality**11%
**Chest Fit**10%
**Length**6%
**Sleeve Fit**5%
**Color**4%
**Advertised Vs Actual Product**2%
**Shoulder Fit**2%
**Shape/Style**2%
**Thin**2%
## **Common light blue button down shirt women questions**
- **Is light blue button down shirt women profitable to sell on Amazon United States?**
- The niche generates $33K/yr across 104 tracked products. 3 of 33 products launched in the last 360 days are still selling. 90-day search growth is +1.2%. Flapen's verdict: Skip it (44/100).
- **How competitive is the light blue button down shirt women niche?**
- 24 brands and 27 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in light blue button down shirt women?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 12.6% — above our launch gate.
- **What does it cost to enter the light blue button down shirt women niche?**
- Listings span $9.32–$34.91; the average listing price is $18.62 (sweet spot $15–$100). The average incumbent carries 1,562 reviews — the moat a new listing must climb.
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