---
title: "Liberty Mutual — $170/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/liberty-mutual"
last_updated: "2026-08-12T15:47:28.287Z"
locale: en
meta:
description: "Amazon product research for liberty mutual: $170/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for liberty mutual: $170/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Liberty Mutual — $170/mo Amazon US Product Research (2026)"
---
# **Liberty Mutual**
**Skip it**
A small market ($2K/yr) — this niche doesn't clear our bar today.
Market size 1Growth 46Conversion 6Competition 52Returns 15Price range 53Avg price 76Brand share 61Review moat 24Quality gap 38
**Avg price**
**Great****$15.44**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****$6.81–$24.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+16.4%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,269.53**
avg incumbent reviews — the moat a new listing must climb
**Returns**
**Bad****7.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Bad****0.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$2K**
$2K/yr · 26K searches
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is liberty mutual profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, liberty mutual is a $2K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 34/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **liberty mutual market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **500–750**
- avg 0–100/product
- **Revenue / yr**
- **$8K–$12K**
- units × avg price
- **Conversion rate**
- **0.5%**
- **Avg BSR**
- **#1,535**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **4.9%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **187 days**
## **Competition: brands, sellers & click share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 100%
**Open market**
**32%**
- ZEROYAA23% - Nackiy17% - grinderPUNCH9% - Soophen8% - IZOD6% - Alimens & Gentle6%
## **liberty mutual demand & seasonality**
Weekly Amazon search volume, last 100 weeks — +16.4% search growth over the last 90 days.
4K3KSpike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 21.8×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/liberty-mutual/trend)
## **Top liberty mutual search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **liberty mutual**10K/yr+34.5%0.7% conv. - **limu emu**7K/yr-32.7%1.3% conv. - **liberty mutual costume**9K/yr+76.0%1.2% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/liberty-mutual/search-terms)
## **Top liberty mutual products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$10210%$20415%$30620%$408101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nackiy Crazy Funny Chicken Feet Socks for Women Men 3D Novelty Gag Gift Stocking Stuffers White Elephant Gifts for Adults**Nackiy**$8.49**4.6★2,373 rev](https://www.amazon.com/dp/B0B79Z8YHQ) [2**ZEROYAA Mens Wrinkle Free Long Sleeve Dress Shirt Business Casual Stretch Modern Slim Fit Button Down Shirts for Wedding and Office Yellow Large**ZEROYAA**$18.13**4.6★1,352 rev](https://www.amazon.com/dp/B0DYV4CS7D) [3**grinderPUNCH Unisex Aviator Sunglasses | Fashionable & Lightweight Frame Suits All Face Shapes | 100% UV Protection (Metal Gold Frame/Brown Lens)**grinderPUNCH**$16.57**4.3★1,102 rev](https://www.amazon.com/dp/B01BG4O4U0) [4**Soophen NEW Mens Necktie SOLID Satin Neck Tie Navy Blue**Soophen**$6.81**4.5★8,049 rev](https://www.amazon.com/dp/B00W3DL5HY) [5**ZEROYAA Mens Urban Stylish Casual Business Slim Fit Long Sleeve Button Up Dress Shirt with Pocket ZLCL29 Bright Yellow Medium**ZEROYAA**$20.86**4.5★20,463 rev](https://www.amazon.com/dp/B0932PH3XQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ZEROYAA Mens Wrinkle Free Long Sleeve Dress Shirt Business Casual Stretch Modern Slim Fit Button Down Shirts for Wedding and Office Yellow Large**ZEROYAA**$18.13**1,352 rev1y ago](https://www.amazon.com/dp/B0DYV4CS7D) [**Alimens & Gentle Mens Dress Shirts Regular Fit Stretch Stain Shield Long Sleeve Solid Business Wedding White Button Down Shirts White Large**Alimens & Gentle**$16.41**6,798 rev1y ago](https://www.amazon.com/dp/B0DGXYCKFW) [**aisswzber Retro Aviator Sunglasses for Women Men Classic 70s Vintage Trendy Square Aviators Sun Glasses**aisswzber**$8.32**120 rev2y ago](https://www.amazon.com/dp/B0D921759K) [**Cotton King Mens 100% Cotton Oxford Shirt Long Sleeve Dress Shirts for Men Button Down Work Casual Shirt with Pocket - Lemon - (L)**Cotton King**$23.97**633 rev2y ago](https://www.amazon.com/dp/B0D3M35TDN) [**AMZCOS Short Brown Men Wig with Msutache and Sunglasses for 70s 80s Costume Cosplay Halloween Party**AMZCOS**$24.10**147 rev2y ago](https://www.amazon.com/dp/B0CP8PC14F)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ZEROYAA Mens Wrinkle Free Long Sleeve Dress Shirt Business Casual Stretch Modern Slim Fit Button Down Shirts for Wedding and Office Yellow Large**ZEROYAA**$18.13**4.6★**▲ 405%**](https://www.amazon.com/dp/B0DYV4CS7D) [**Alimens & Gentle Mens Dress Shirts Regular Fit Stretch Stain Shield Long Sleeve Solid Business Wedding White Button Down Shirts White Large**Alimens & Gentle**$16.41**4.5★**▲ 368%**](https://www.amazon.com/dp/B0DGXYCKFW) [**Lion Nardo Green Dress Shirt Men Cotton Dress Shirts for Men Long Sleeve Wrinkle Free Button Down Shirts Formal Business Casual Shirt Regualar Fit**Lion Nardo**$21.98**4.4★**▲ 356%**](https://www.amazon.com/dp/B0CGL5B6VZ) [**Cotton King Mens 100% Cotton Oxford Shirt Long Sleeve Dress Shirts for Men Button Down Work Casual Shirt with Pocket - Lemon - (L)**Cotton King**$23.97**4.4★**▲ 207%**](https://www.amazon.com/dp/B0D3M35TDN) [**Nackiy Crazy Funny Chicken Feet Socks for Women Men 3D Novelty Gag Gift Stocking Stuffers White Elephant Gifts for Adults**Nackiy**$8.49**4.6★**▲ 123%**](https://www.amazon.com/dp/B0B79Z8YHQ)
**~~View all trending →~~**
## **What reviews say buyers love and hate about liberty mutual**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**27%
*“quality is premium”*
**Size-Overall**25%
*“Fits good”*
**Gifting Purpose**9%
*“good bang for your buck if you want a quick and easy gift”*
**Value For Money**7%
*“They are worth the purchase”*
**Comfort-Overall**6%
*“Very comfy and cute”*
**Advertised Vs Actual Product**5%
*“arrived as described, no complaints”*
**Material Quality**4%
*“the material is very comfortable”*
**Color**3%
*“Color is perfect”*
**Shape/Style**2%
*“stylish addition to any professional wardrobe”*
**Washability**2%
*“Dont need to iron after washing”*
### **What buyers complain about **
**Size-Overall**21%
*“Weird fit”*
**Advertised Vs Actual Product**8%
*“Picture does not match the description”*
**Smell**7%
*“shirt felt like it was a try on or return had a perfume scent on it”*
**Wrinkles**7%
*“Weird fit and stays wrinkles”*
**Stretchability/Expandability/Elasticity**6%
*“Its not extremely super-stretchy”*
**Ease Of Cleaning**5%
*“The colar and cuffs are dirty”*
**Thickness**5%
*“it is VERY thin”*
**Transparency**5%
*“His was cheap and see through”*
**Shoulder Fit**5%
*“It was a little bit too small on the shoulders otherwise its great quality”*
**Quality-Overall**3%
*“Poorly made”*
### **Top return reasons **
**Size-Overall**37%
**Material Quality**8%
**Color**8%
**Sleeve Fit**7%
**Length**6%
**Chest Fit**6%
**Neck Fit**4%
**Advertised Vs Actual Product**3%
**Quality-Overall**2%
**Waist Fit**2%
## **Common liberty mutual questions**
- **Is liberty mutual profitable to sell on Amazon United States?**
- The niche generates $2K/yr across 19 tracked products. 90-day search growth is +16.4%. Flapen's verdict: Skip it (34/100).
- **How competitive is the liberty mutual niche?**
- 16 brands and 25 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in liberty mutual?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Smell. The return rate is 7.9% — above our launch gate.
- **When does demand for liberty mutual peak?**
- Demand peaks in Sep–Oct–Nov; the busiest month runs 21.8× the quietest.
- **What does it cost to enter the liberty mutual niche?**
- Listings span $6.81–$24.10; the average listing price is $15.44 (sweet spot $15–$100). The average incumbent carries 5,270 reviews — the moat a new listing must climb.
## **Related niches to research next**
Same-category niches scoring near this one — the next ones worth researching.
- 72 [**first communion gifts for boys**](https://flapen.com/research/us/clothing-shoes-jewelry/first-communion-gifts-for-boys)$398K/yr+223.5%**Worth a look**- 72 [**fifa world cup 2026 tshirt**](https://flapen.com/research/us/clothing-shoes-jewelry/fifa-world-cup-2026-tshirt)$177K/yr>1,000%**Worth a look**- 72 [**american flag hat**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-hat)$764K/yr+428.8%**Worth a look**- 72 [**white socks men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-socks-men)$3.0M/yr+13.3%**Launch it**- 72 [**american flag overalls**](https://flapen.com/research/us/clothing-shoes-jewelry/american-flag-overalls)$662K/yr>1,000%**Worth a look**- 73 [**white ankle socks for men**](https://flapen.com/research/us/clothing-shoes-jewelry/white-ankle-socks-for-men)$448K/yr+88.3%**Worth a look**[**All Clothing, Shoes & Jewelry niches **](https://flapen.com/research/us/clothing-shoes-jewelry)