---
title: "Letterman Jacket — $6K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/letterman-jacket"
last_updated: "2026-08-12T13:53:17.443Z"
locale: en
meta:
description: "Amazon product research for letterman jacket: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for letterman jacket: $6K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Letterman Jacket — $6K/mo Amazon US Product Research (2026)"
---
# **Letterman Jacket**
**Skip it**
High returns (11.7%) — this niche doesn't clear our bar today.
Market size 17Growth 4Conversion 2Competition 96Returns 1Price range 40Avg price 93Brand share 88Review moat 70Quality gap 76
**Competition**
**Incredible****16%**
top-5 click share — an open shelf
**Avg price**
**Great****$50.23**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****47%**
top-5 brand share — no brand owns this niche
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****681.29**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****$16.39–$225.11**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****$69K**
$69K/yr · 862K searches
**Growth**
**Bad****-41.8%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****11.7%**
return rate — above 5% kills the launch gate
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%") [** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%") [** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
## **Is letterman jacket profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, letterman jacket is a $69K/yr Amazon United States market (862K searches/yr). The top 5 brands hold 47% of demand. Verdict: Skip it — 44/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **letterman jacket market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$63K–$75K**
- units × avg price
- **Conversion rate**
- **0.2%**
- **Avg BSR**
- **#3,264**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **85%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **158 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.
**Brands**
**58 **▲rising
**Sellers**
**102**
**Top-5 brand share**
**47%**
Top 20: 84%
**Top-5 click share**
**16%**
Top 20: 43%
**Open market**
**47%**
- babyhealthy13% - HOOD CREW13% - SOLY HUX8% - DHSPKN7% - KXK7% - COOFANDY6%
## **letterman jacket demand & seasonality**
Weekly Amazon search volume, last 39 weeks — -41.8% search growth over the last 90 days.
23K18KSpike '26Oct '25Nov '25Jan '26Feb '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/letterman-jacket/trend)
## **Top letterman jacket search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **varsity jacket**221K/yr-34.5%0.1% conv. - **letterman jacket**187K/yr-32.2%0.1% conv. - **letterman jacket men**127K/yr-61.0%0.1% conv. - **baseball jacket**50K/yr-38.8%0.1% conv. - **baseball jacket men**34K/yr-44.1%0.0% conv. - **varsity**23K/yr-38.8%0.0% conv. - **custom varsity jacket**18K/yr-31.1%0.0% conv. - **mens letterman jacket**29K/yr-58.0%0.1% conv. - **varsity jackets**22K/yr-51.4%0.0% conv. - **letter jacket**13K/yr-18.8%0.0% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/letterman-jacket/search-terms)
## **Top letterman jacket products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%$6932%$1K3%$2K4%$3K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**COOFANDY Mens Fashion Varsity Jacket Causal Slim Fit Cotton Letterman Baseball Bomber Jackets Black Large**COOFANDY**$30.84**4.2★4,716 rev](https://www.amazon.com/dp/B01N2K321E) [2**HOOD CREW Mans Varsity Baseball Jacket Cotton Blend Letterman Jackets Blue M**HOOD CREW**$36.96**4.5★1,542 rev](https://www.amazon.com/dp/B09QGKQCQW) [3**babyhealthy Mens Womens Varsity Baseball Jacket Casual Letterman Bomber Jacket Windbreaker Lightweight Jacket Coat**babyhealthy**$24.63**4.2★1,836 rev](https://www.amazon.com/dp/B08FC4KD8G) [4**babyhealthy Mens Womens Varsity Baseball Jacket Casual Letterman Bomber Jacket Windbreaker Lightweight Jacket Coat**babyhealthy**$24.67**4.2★1,836 rev](https://www.amazon.com/dp/B07C22QFRM) [5**HOOD CREW Mans Varsity Baseball Jacket Cotton Blend Letterman Jackets Black M**HOOD CREW**$35.86**4.5★1,542 rev](https://www.amazon.com/dp/B094Y6P82J)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**KXK Mens Fashion Varsity Jacket Causal Cotton Letterman Baseball Bomber Jacket Lightweight Coat**KXK**$39.40**76 rev1y ago](https://www.amazon.com/dp/B0DSSYSMDK) [**KXK Mens Fashion Varsity Jacket Causal Cotton Letterman Baseball Bomber Jacket Lightweight Coat**KXK**$38.13**76 rev1y ago](https://www.amazon.com/dp/B0DSSQW7N6) [**FANARCHER Mens Varsity Baseball Jacket Cotton Blend Letterman Jacket with Faux Leather Sleeve Bomber Coat**FANARCHER**$29.80**139 rev1y ago](https://www.amazon.com/dp/B0DRY5P3XZ) [**GORGLITTER Mens Letter Graphic Varsity Jacket Long Sleeve Striped Trim Button Bomber Jackets Apricot and Dark Blue Medium**GORGLITTER**$38.90**100 rev1y ago](https://www.amazon.com/dp/B0DMP1R1J6) [**SOLY HUX Mens Letter Graphic Color Block Varsity Jacket Long Sleeve Y2k Streetwear Baseball Jacket Black Letter Large**SOLY HUX**$38.75**76 rev1y ago](https://www.amazon.com/dp/B0DL5L3VTN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Sledwise Letterman Varsity Jacket for Men - Premium Quality Wool Body with Cowhide Leather Sleeves Removeable Zipped Thermo Lining with Inside Pockets**Sledwise**$132.60**4.5★**▲ 94%**](https://www.amazon.com/dp/B08543TLK7) [**KXK Mens Fashion Varsity Jacket Causal Cotton Letterman Baseball Bomber Jacket Lightweight Coat**KXK**$38.13**4.7★**▲ 93%**](https://www.amazon.com/dp/B0DSSQW7N6) [**KXK Mens Fashion Varsity Jacket Causal Cotton Letterman Baseball Bomber Jacket Lightweight Coat**KXK**$39.40**4.7★**▲ 87%**](https://www.amazon.com/dp/B0DSSYSMDK) [**HOOD CREW Mans Varsity Baseball Jacket Cotton Blend Letterman Jackets Black XL**HOOD CREW**$35.51**4.5★**▲ 81%**](https://www.amazon.com/dp/B094Y6XRZ4) [**HOOD CREW Mans Varsity Baseball Jacket Cotton Blend Letterman Jackets Blue M**HOOD CREW**$36.96**4.5★**▲ 63%**](https://www.amazon.com/dp/B09QGKQCQW)
**~~View all trending →~~**
## **What reviews say buyers love and hate about letterman jacket**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**28%
*“Fits perfect”*
**Quality-Overall**14%
*“Nice quality and accurate sizing”*
**Weight Light**11%
*“Good light weight jacket”*
**Advertised Vs Actual Product**10%
*“As advertised”*
**Comfort-Overall**5%
*“Very comfortable”*
**Color**4%
*“Nice color”*
**Value For Money**3%
*“It's a good value for your money”*
**Shape/Style**3%
*“Nice style”*
**Weather Proof**1%
*“Came exactly how i ordered, it feels great to wear and is perfect for fluctuating weather, cold and hot, id wear this all the time”*
**Zipper Quality**1%
*“Well made zippers”*
### **What buyers complain about **
**Size-Overall**20%
*“a lot bigger than expected as well”*
**Thickness**18%
*“Not thick at all”*
**Thin**10%
*“Too thin”*
**Advertised Vs Actual Product**9%
*“it looks nothing like the photo”*
**Material Quality**8%
*“Cheap material and not worth 30 dollars”*
**Quality-Overall**4%
*“Poor quality”*
**Leather Quality**3%
*“Not even leather smh 4/10”*
**Value For Money**2%
*“Very expensive for literally t-shirt material”*
**Strength**2%
*“The material used for the hands is so flimsy”*
**Warmth**2%
*“However, they do nothing for warmth, just for style”*
### **Top return reasons **
**Size-Overall**49%
**Material Quality**10%
**Color**5%
**Thin**5%
**Sleeve Fit**4%
**Advertised Vs Actual Product**4%
**Quality-Overall**4%
**Chest Fit**3%
**Length**3%
**Shoulder Fit**2%
## **Common letterman jacket questions**
- **Is letterman jacket profitable to sell on Amazon United States?**
- The niche generates $69K/yr across 153 tracked products. 0 of 17 products launched in the last 360 days are still selling. 90-day search growth is -41.8%. Flapen's verdict: Skip it (44/100).
- **How competitive is the letterman jacket niche?**
- 58 brands and 102 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 47% of demand.
- **What do buyers complain about in letterman jacket?**
- Top complaints mined from reviews: Size-Overall, Thickness, Thin. The return rate is 11.7% — above our launch gate.
- **What does it cost to enter the letterman jacket niche?**
- Listings span $16.39–$225.11; the average listing price is $50.23 (sweet spot $15–$100). The average incumbent carries 681 reviews — the moat a new listing must climb.
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