---
title: "Leonardo Sword — $2K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/leonardo-sword"
last_updated: "2026-08-12T13:53:11.599Z"
locale: en
meta:
description: "Amazon product research for leonardo sword: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for leonardo sword: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Leonardo Sword — $2K/mo Amazon US Product Research (2026)"
---
# **Leonardo Sword**
**Skip it**
A small market ($23K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 15Conversion 49Competition 54Returns 40Price range 89Avg price 95Brand share 57Review moat 80Quality gap 80
**Avg price**
**Incredible****$23.60**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.89–$88.59**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****405.39**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Okay****3.8%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-20.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$23K**
$23K/yr · 25K searches
## **Is leonardo sword profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, leonardo sword is a $23K/yr Amazon United States market (25K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **leonardo sword market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$18K–$24K**
- units × avg price
- **Conversion rate**
- **3.9%**
- **Avg BSR**
- **#1,160**
- **Page quality**
- **0%**
- **Prime**
- **83%**
- **Sponsored**
- **65%**
- **Out of stock**
- **4.3%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **159 days**
## **Competition: brands, sellers & click share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**52**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 96%
**Open market**
**24%**
- TEENAGE MUTANT NINJA27% - Avazera17% - Liberty Imports13% - Eforlife8% - FHARLXQ6% - Suphan5%
## **leonardo sword demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -20.9% search growth over the last 90 days.
2K2KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 8.0×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/leonardo-sword/trend)
## **Top leonardo sword search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **ninja turtle sword**10K/yr-18.7%3.1% conv. - **ninja turtle swords**5K/yr-11.6%3.8% conv. - **leonardo sword**5K/yr-22.8%2.1% conv. - **leonardo ninja turtle sword**3K/yr-20.9%3.5% conv. - **leonardo swords**2K/yr-54.9%2.5% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/leonardo-sword/search-terms)
## **Top leonardo sword products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$1K10%$2K15%$3K20%$5K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Teenage Mutant Ninja Turtles Tales of the Spin Attack Leonardo Katana Sword Role Play by Playmates Toys**TEENAGE MUTANT NINJA**$17.84**4.8★7 rev](https://www.amazon.com/dp/B0F7MN6P75) [2**Liberty Imports Ninja Toy Weapons Kids Role Play Set with 2 Katana Swords 2 SAIS 4 Shuriken and Bo Staff for Children Dress Up Pretend Play Battles**Liberty Imports**$28.46**4.1★983 rev](https://www.amazon.com/dp/B08PDX59QT) [3**Avazera Turtle Shell Superhero Cosplay Costume props Weapon Mask Kid toys for birthday Halloween Christmases gifts**Avazera**$39.07**3.7★131 rev](https://www.amazon.com/dp/B0CNYPBDGX) [4**Eforlife Sword Bag Sword Carry Case Back Strap Waistband for Ninja Hero Cosplay Anime Costume (Back Strap for Dual Sword)**Eforlife**$16.17**4.3★765 rev](https://www.amazon.com/dp/B07C2WDWBT) [5**FHARLXQ Ninja Warrior Toy Plastic Weapons Role Play Set for Boys and Girls Pretend Play Battles Dress up Party Photo Booth Props**FHARLXQ**$25.90**4.0★61 rev](https://www.amazon.com/dp/B0FCS97JH1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BUUFAN Turtle Weapons Toy Set - Perfect for Kids Birthday Parties and HalloweenBlue**BUUFAN**$10.98**20 rev11mo ago](https://www.amazon.com/dp/B0FJ5N9CS2) [**FHARLXQ Ninja Warrior Toy Plastic Weapons Role Play Set for Boys and Girls Pretend Play Battles Dress up Party Photo Booth Props**FHARLXQ**$25.90**61 rev1y ago](https://www.amazon.com/dp/B0FCS97JH1) [**Teenage Mutant Ninja Turtles Tales of the Spin Attack Leonardo Katana Sword Role Play by Playmates Toys**TEENAGE MUTANT NINJA**$17.84**7 rev1y ago](https://www.amazon.com/dp/B0F7MN6P75) [**Teenage Mutant Ninja Turtles Tales of the Spin Attack Raphael Sai Role Play by Playmates Toys**TEENAGE MUTANT NINJA**$18.65**5 rev1y ago](https://www.amazon.com/dp/B0F7N6Z3F2) [**Ninja Kids Toys Ninja Swords and Weapons Backpack Toy Set for Boys**Party Chili**$25.51**30 rev1y ago](https://www.amazon.com/dp/B0F3CZG3ZY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eforlife Sword Bag Sword Carry Case Back Strap Waistband for Ninja Hero Cosplay Anime Costume (Back Strap for Dual Sword)**Eforlife**$16.17**4.3★**▲ 479%**](https://www.amazon.com/dp/B07C2WDWBT) [**Teenage Mutant Ninja Turtles Tales of the Spin Attack Raphael Sai Role Play by Playmates Toys**TEENAGE MUTANT NINJA**$18.65**5.0★**▲ 461%**](https://www.amazon.com/dp/B0F7N6Z3F2) [**Metallic Katana Ninja Black Sword and Sheath Prop | Ninja Accessories Standard**Fun Costumes**$16.38**4.0★**▲ 408%**](https://www.amazon.com/dp/B0D74YDKSJ) [**Teenage Mutant Ninja Turtles Tales of the Spin Attack Leonardo Katana Sword Role Play by Playmates Toys**TEENAGE MUTANT NINJA**$17.84**4.8★**▲ 202%**](https://www.amazon.com/dp/B0F7MN6P75) [**BUUFAN Turtle Weapons Toy Set - Perfect for Kids Birthday Parties and HalloweenBlue**BUUFAN**$10.98**4.3★**▲ 121%**](https://www.amazon.com/dp/B0FJ5N9CS2)
**~~View all trending →~~**
## **What reviews say buyers love and hate about leonardo sword**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Great quality”*
**Fun/Entertainment Experience**13%
*“Fun”*
**Advertised Vs Actual Product**13%
*“Does the job”*
**Value For Money**10%
*“Good less expensive choice”*
**Durability**9%
*“Great product - very durable - exactly what I wanted”*
**Size-Overall**6%
*“Re: Size, fit, comfort”*
**Weight Light**4%
*“They're nice and lightweight”*
**Material Quality**4%
*“Quality of material is ok”*
**Strength**2%
*“Sturdy and playful”*
**Gifting Purpose**2%
*“given as bday gift for 5 year old”*
### **What buyers complain about **
**Quality-Overall**29%
*“very cheap quality”*
**Durability**24%
*“Broke”*
**Size-Overall**9%
*“Small in size”*
**Value For Money**8%
*“way Over priced”*
**Strap/String Quality**5%
*“the straps arent that durable”*
**Material Quality**4%
*“Cheap plastic, way Over priced”*
**Strength**2%
*“The plastic is brittle”*
**Advertised Vs Actual Product**2%
*“Product is misrepresented on the box”*
**Thickness**1%
*“Plastic is kind of thin”*
**Adhesion/Stickiness**1%
*“Plastic loosens at the glue seam”*
### **Top return reasons **
**Size-Overall**21%
**Defective Material/Parts**21%
**Quality-Overall**11%
**Strap/String Quality**9%
**Material Quality**8%
**Durability**6%
**Value For Money**5%
**Advertised Vs Actual Product**4%
**Strength**3%
**Functionality-Overall**2%
## **Common leonardo sword questions**
- **Is leonardo sword profitable to sell on Amazon United States?**
- The niche generates $23K/yr across 23 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the leonardo sword niche?**
- 16 brands and 52 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in leonardo sword?**
- Top complaints mined from reviews: Quality-Overall, Durability, Size-Overall. The return rate is 3.8%.
- **When does demand for leonardo sword peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 8.0× the quietest.
- **What does it cost to enter the leonardo sword niche?**
- Listings span $8.89–$88.59; the average listing price is $23.60 (sweet spot $15–$100). The average incumbent carries 405 reviews — the moat a new listing must climb.
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