---
title: "Leo Necklace — $1K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/leo-necklace"
last_updated: "2026-08-12T13:54:12.560Z"
locale: en
meta:
description: "Amazon product research for leo necklace: $1K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for leo necklace: $1K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Leo Necklace — $1K/mo Amazon US Product Research (2026)"
---
# **Leo Necklace**
**Skip it**
A small market ($17K/yr) — this niche doesn't clear our bar today.
Market size 4Growth 65Conversion 27Competition 11Returns 51Price range 60Avg price 59Brand share 34Review moat 49Quality gap 53
**Growth**
**Good****+44.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Good****$7.83–$25.71**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$13.11**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Returns**
**Good****3.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,594.73**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$17K**
$17K/yr · 60K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
## **Is leo necklace profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, leo necklace is a $17K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul–Aug–Dec. Verdict: Skip it — 37/100.
Data updated Jul 22, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **leo necklace market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **1K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$16K–$20K**
- units × avg price
- **Conversion rate**
- **2.2%**
- **Avg BSR**
- **#3,954**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **36 months**
- **Avg seller age**
- **177 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**11%**
- kate spade new york37% - TGOLM31% - MJartoria7% - PAVOI5% - Zealmer5% - PANTIDE4% - Open — no brand owns it (3 brands, 11%)
## **leo necklace demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +44.6% search growth over the last 90 days.
5K3KHoliday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul, Aug, Dec · busiest ÷ quietest = 5.5×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/leo-necklace/trend)
## **Top leo necklace search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **leo necklace**20K/yr+60.7%0.9% conv. - **leo necklace for women**25K/yr+37.9%0.9% conv. - **leo jewelry for women**7K/yr+51.7%0.6% conv. - **leo jewelry**5K/yr+56.5%0.5% conv. - **leo zodiac necklace**3K/yr-19.5%1.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/leo-necklace/search-terms)
## **Top leo necklace products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$2K20%$3K30%$5K40%$7K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**kate spade new york Whats Your Sign Mini Pendant Leo One Size**kate spade new york**$25.71**4.5★19 rev](https://www.amazon.com/dp/B0D8CP5Z7P) [2**TGOLM 14k Gold Plated Leo Sign August Birthstone Created-peridot Crystal Necklace for Women Birthday Gift**TGOLM**$15.50**4.6★489 rev](https://www.amazon.com/dp/B0B8RT2WLD) [3**MJartoria Gold Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Gold Zodiac-Leo-3PCS Layered)**MJartoria**$15.79**4.2★3,480 rev](https://www.amazon.com/dp/B0CQNY9QL2) [4**Zealmer Cyberny Women 18K Gold Plated Leo Pendant Necklace 18**Zealmer**$9.62**4.5★1,562 rev](https://www.amazon.com/dp/B07D7W2KDK) [5**PANTIDE 3Pcs Leo Zodiac Layer Necklaces for Women Retro 14K Gold Plated 12 Constellation Pendant Letter Necklace Exquisite Letter Horoscope Old English Zodiac Sign Necklace Jewelry Birthday Gift**PANTIDE**$7.83**4.3★4,428 rev](https://www.amazon.com/dp/B08X2G16JY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LETFLY Leo Zodiac Necklace for Women 18K Gold Plated Natural Shell Astrology Pendant Double Layered Snake Chain Personalized Celestial Jewelry Birthday Gifts for Women**LETFLY**$9.87**106 rev1y ago](https://www.amazon.com/dp/B0FGN6B1QT) [**kate spade new york Whats Your Sign Mini Pendant Leo One Size**kate spade new york**$25.71**19 rev1y ago](https://www.amazon.com/dp/B0D8CP5Z7P) [**MJartoria Gold Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Gold Zodiac-Leo-3PCS Layered)**MJartoria**$15.79**3,480 rev2y ago](https://www.amazon.com/dp/B0CQNY9QL2) [**TGOLM 14k Gold Plated Leo Sign August Birthstone Created-peridot Crystal Necklace for Women Birthday Gift**TGOLM**$15.50**489 rev3y ago](https://www.amazon.com/dp/B0B8RT2WLD) [**TGOLM 14k Gold Plated Leo Necklace Strength Tarot Card Constellation Jewelry Birthday Gift for Women**TGOLM**$14.53**834 rev4y ago](https://www.amazon.com/dp/B0B5PB67LD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**kate spade new york Whats Your Sign Mini Pendant Leo One Size**kate spade new york**$25.71**4.5★**▲ 88%**](https://www.amazon.com/dp/B0D8CP5Z7P) [**TGOLM 14k Gold Plated Leo Sign August Birthstone Created-peridot Crystal Necklace for Women Birthday Gift**TGOLM**$15.50**4.6★**▲ 23%**](https://www.amazon.com/dp/B0B8RT2WLD) [**12 Constellations Zodiac Pendant Necklace Bracelet Crystal Time Gemstone Leo Astrology Horoscope Bracelet Necklace Set for Women Men Jewelry Gift**Hewill**$10.07**4.0★**— 9%**](https://www.amazon.com/dp/B09Y8DN2Q1) [**MJartoria Gold Layered Necklaces for Women Trendy Retro Coin Pendant Necklace Dainty Chunky Chain Choker Necklaces for Jewelry Birthday Gifts (Gold Zodiac-Leo-3PCS Layered)**MJartoria**$15.79**4.2★**— 5%**](https://www.amazon.com/dp/B0CQNY9QL2) [**LETFLY Leo Zodiac Necklace for Women 18K Gold Plated Natural Shell Astrology Pendant Double Layered Snake Chain Personalized Celestial Jewelry Birthday Gifts for Women**LETFLY**$9.87**4.5★**— 10%**](https://www.amazon.com/dp/B0FGN6B1QT)
**~~View all trending →~~**
## **What reviews say buyers love and hate about leo necklace**
What buyers praise and complain about, mined from review topics.
### **What buyers complain about **
**Durability**100%
*“Not very good is not durable easy to break”*
### **Top return reasons **
**Chain/Key Quality**30%
**Size-Overall**20%
**Metal Authenticity**15%
**Quality-Overall**9%
**Defective Material/Parts**7%
**Neck Fit**6%
**Functionality-Overall**4%
**Color**4%
**Knot/Thread Quality**4%
**Precious Gemstone**2%
## **Common leo necklace questions**
- **Is leo necklace profitable to sell on Amazon United States?**
- The niche generates $17K/yr across 11 tracked products. 90-day search growth is +44.6%. Flapen's verdict: Skip it (37/100).
- **How competitive is the leo necklace niche?**
- 9 brands and 13 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in leo necklace?**
- Top complaints mined from reviews: Durability. The return rate is 3.0%.
- **When does demand for leo necklace peak?**
- Demand peaks in Jul–Aug–Dec; the busiest month runs 5.5× the quietest.
- **What does it cost to enter the leo necklace niche?**
- Listings span $7.83–$25.71; the average listing price is $13.11 (sweet spot $15–$100). The average incumbent carries 1,595 reviews — the moat a new listing must climb.
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