---
title: "Laurel Burch — $2K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/laurel-burch"
last_updated: "2026-08-12T13:12:07.351Z"
locale: en
meta:
description: "Amazon product research for laurel burch: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for laurel burch: $2K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Laurel Burch — $2K/mo Amazon US Product Research (2026)"
---
# **Laurel Burch**
**Skip it**
A small market ($28K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 19Conversion 12Competition 86Returns 33Price range 65Avg price 95Brand share 33Review moat 70Quality gap 30
**Avg price**
**Incredible****$30.13**
avg listing price — sweet spot $15–$100
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Review moat**
**Good****682.75**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$9.61–$139.49**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****4.3%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.6%**
90-day search growth — must beat 0% to launch
**Conversion**
**Bad****0.9%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****$28K**
$28K/yr · 98K searches
## **Is laurel burch profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, laurel burch is a $28K/yr Amazon United States market (98K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **laurel burch market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **$45K–$60K**
- units × avg price
- **Conversion rate**
- **0.9%**
- **Avg BSR**
- **#5,144**
- **Page quality**
- **0%**
- **Prime**
- **76%**
- **Sponsored**
- **44%**
- **Out of stock**
- **20.6%**
- **Avg brand age**
- **39 months**
- **Avg seller age**
- **169 days**
## **Competition: brands, sellers & click share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**13 **▼falling
**Sellers**
**40**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**29%**
Top 20: 67%
**Open market**
**12%**
- Zeckos32% - Laurel Burch25% - Monarque21% - Sun 'N' Sand4% - TOPDesign4% - Goood Times3% - Open — no brand owns it (7 brands, 12%)
## **laurel burch demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.6% search growth over the last 90 days.
20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/laurel-burch/trend)
## **Top laurel burch search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **laurel burch**48K/yr-7.3%0.7% conv. - **laurel burch bags**26K/yr-19.0%1.0% conv. - **laurel burch cats**10K/yr-29.8%1.0% conv. - **laurel burch purses and handbags**8K/yr+9.0%1.1% conv. - **laurel burch earrings**6K/yr-11.5%0.1% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/laurel-burch/search-terms)
## **Top laurel burch products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$8296%$2K9%$2K12%$3K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Monarque RFID Secure Armored Wallet Laurel Burch Collection (Dogs and Doggies)**Monarque**$14.60**4.5★102 rev](https://www.amazon.com/dp/B07PZVXQD3) [2**Laurel Burch Laurels Garden Crossbody Bag (Laurels Garden)**Laurel Burch**$28.55**4.6★569 rev](https://www.amazon.com/dp/B01JU3G308) [3**Laurel Burch Fantasticats Tote (Fantasticats) Multicolored Medium**Laurel Burch**$35.04**4.7★318 rev](https://www.amazon.com/dp/B00FP7VUB6) [4**Laurel Burch 277641 Medium Scoop Tote Zipper Top 14X3.5X12.25 Fantasticats**Laurel Burch**$28.61**4.6★59 rev](https://www.amazon.com/dp/B00GXEVTW0) [5**Laurel Burch 138199 Crossbody 13.5X4X10 Blossoming Feline Blk/Wht/Pur**Zeckos**$22.70**4.6★1,419 rev](https://www.amazon.com/dp/B00NTAPH92)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Laurel Burch Shoulder Tote Zipper Top 18X6X14 - Cerulean Cat**Laurel Burch**$48.56**5 rev2y ago](https://www.amazon.com/dp/B0CYHFK7C5) [**Monarque RFID Secure Armored Zipper Wallet by Laurel Burch (Hummingbirds)**Monarque**$20.64**57 rev3y ago](https://www.amazon.com/dp/B0C2SKRGSQ) [**Robert Lee Morris Soho Disc Drop Earrings GOLD (386197GLD710)**ROBERT LEE MORRIS**$17.35**266 rev4y ago](https://www.amazon.com/dp/B09M48LGRQ) [**Laurel Burch RFID Secure Armored Zipper Wallet (Sea Goddess)**Monarque**$22.56**58 rev4y ago](https://www.amazon.com/dp/B09GXPP49J) [**TOPDesign Utility Water Resistant Tote Bag for Women - 13 Exterior & Interior Pockets Top Zipper Closure Thick Bottom Support - Perfect Work Tote for Teachers Nurses Accountants Professionals**TOPDesign**$26.78**11,604 rev5y ago](https://www.amazon.com/dp/B08NWB3M54)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Monarque RFID Secure Armored Wallet Laurel Burch Collection (Dogs and Doggies)**Monarque**$14.60**4.5★**▲ 225%**](https://www.amazon.com/dp/B07PZVXQD3) [**Monarque RFID Secure Armored Wallet Laurel Burch Collection (Songbirds)**Monarque**$16.37**4.5★**▲ 219%**](https://www.amazon.com/dp/B07NNP5NFW) [**Robert Lee Morris Soho Disc Drop Earrings GOLD (386197GLD710)**ROBERT LEE MORRIS**$17.35**4.3★**▲ 186%**](https://www.amazon.com/dp/B09M48LGRQ) [**Monarque RFID Secure Armored Zipper Wallet by Laurel Burch (Hummingbirds)**Monarque**$20.64**4.8★**▲ 164%**](https://www.amazon.com/dp/B0C2SKRGSQ) [**Betsey Johnson Pearl Critters Owl Drop Earrings Pearl One Size**Betsey Johnson**$21.32**4.6★**▲ 107%**](https://www.amazon.com/dp/B0113WAR2E)
**~~View all trending →~~**
## **What reviews say buyers love and hate about laurel burch**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“higher quality than I expected”*
**Size-Overall**15%
*“Fits so much”*
**Color**13%
*“Beautiful colors”*
**Value For Money**6%
*“Worth the Buy”*
**Weight Light**5%
*“It's lightweight”*
**Pockets/Compartments**5%
*“Lots of pockets”*
**Soft Feel**5%
*“The material is softer”*
**Design-Overall**4%
*“The design is beautiful”*
**Strength**4%
*“It is not flimsy, made of nice material, and very functional”*
**Advertised Vs Actual Product**3%
*“Just as advertised”*
### **What buyers complain about **
**Size-Overall**28%
*“Bag is a little large”*
**Stitch/Finish/Polish**5%
*“Beads are not sewn on well and fall off”*
**Durability**5%
*“of course it will break”*
**Material Quality**5%
*“Cheap fabric”*
**Value For Money**4%
*“more expensive”*
**Weight Heavy**3%
*“It was too big and heavy”*
**Quality-Overall**3%
*“Very cheap looking”*
**Strap/String Quality**3%
*“The only thing that would make in better would be shoulder-length straps”*
**Color**3%
*“Black interiors create a black hole”*
**Gap/Hole**2%
*“Just the hole in the bottom was frustrating”*
### **Top return reasons **
**Size-Overall**57%
**Material Quality**5%
**Color**5%
**Advertised Vs Actual Product**4%
**Quality-Overall**3%
**Value For Money**3%
**Strap/String Quality**2%
**Shape/Style**2%
**Zipper Quality**2%
**Wrong Dimensions**2%
## **Common laurel burch questions**
- **Is laurel burch profitable to sell on Amazon United States?**
- The niche generates $28K/yr across 55 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the laurel burch niche?**
- 13 brands and 40 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in laurel burch?**
- Top complaints mined from reviews: Size-Overall, Stitch/Finish/Polish, Durability. The return rate is 4.3%.
- **When does demand for laurel burch peak?**
- Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 4.7× the quietest.
- **What does it cost to enter the laurel burch niche?**
- Listings span $9.61–$139.49; the average listing price is $30.13 (sweet spot $15–$100). The average incumbent carries 683 reviews — the moat a new listing must climb.
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