---
title: "Labubu Keychain — $14K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/labubu-keychain"
last_updated: "2026-08-12T13:56:10.949Z"
locale: en
meta:
description: "Amazon product research for labubu keychain: $14K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for labubu keychain: $14K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Labubu Keychain — $14K/mo Amazon US Product Research (2026)"
---
# **Labubu Keychain**
**Skip it**
Soft demand (-55.5% this quarter) — this niche doesn't clear our bar today.
Market size 35Growth 0Conversion 17Competition 21Returns 32Price range 66Avg price 77Brand share 4Review moat 64Quality gap 32
**Avg price**
**Great****$15.99**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.86–$32.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****932.55**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****$167K**
$167K/yr · 750K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Returns**
**Okay****4.5%**
return rate — above 5% kills the launch gate
**Competition**
**Bad****75%**
top-5 click share — a locked-up shelf
**Conversion**
**Bad****1.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-55.5%**
90-day search growth — must beat 0% to launch
## **Is labubu keychain profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, labubu keychain is a $167K/yr Amazon United States market (750K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Jun–Jul–Aug–Sep–Dec. Verdict: Skip it — 27/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **labubu keychain market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **8K–10K**
- avg 250–500/product
- **Revenue / yr**
- **$128K–$160K**
- units × avg price
- **Conversion rate**
- **1.4%**
- **Avg BSR**
- **#1,524**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **91%**
- **Out of stock**
- **0.7%**
- **Avg brand age**
- **19 months**
- **Avg seller age**
- **154 days**
## **Competition: brands, sellers & click share**
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**75%**
Top 20: 100%
**Open market**
**0%**
- POP MART68% - Unpafcxddyig14% - BONICI8% - LAEKOU5% - Ecally3% - Generic2%
## **labubu keychain demand & seasonality**
Weekly Amazon search volume, last 79 weeks — -55.5% search growth over the last 90 days.
40K30KSpike '25Black Friday '25Holiday '25 seasonJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun, Jul, Aug, Sep, Dec · busiest ÷ quietest = 3.4×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/labubu-keychain/trend)
## **Top labubu keychain products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$17K20%$33K30%$50K40%$67K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.06**4.3★87 rev](https://www.amazon.com/dp/B0FJFSRVPF) [2**POP MART THE Monster Pin for Love Series (AM) Mini Labubu Doll Blind Box Mystery Box Keychain Vinyl Plush Pendant Bag Charms Collectible Holiday & Birthday Gift for Kids & Adults Single Box**POP MART**$23.83**4.6★1,913 rev](https://www.amazon.com/dp/B0FJFV4PQN) [3**Bunny Keychain Cute Soft Fur Keychain Car Handbag Rabbit Keyring rainbow**Unpafcxddyig**$10.03**4.5★427 rev](https://www.amazon.com/dp/B0BY4LP5BP) [4**POP MART THE Monsters Big into Energy Series-Vinyl Plush Pendant Blind Box LABUBU Doll Blind Box Figures Plush Keychain Bag Charms Random Design Collectible Toys Home Decor Single Box**POP MART**$32.99**4.8★3,242 rev](https://www.amazon.com/dp/B0DT44TSM2) [5**BONICI Creative Cute Lovely Penguin Pendant Keychain Gift - For Handbag Purse Backpack Car Keys**BONICI**$10.98**4.8★639 rev](https://www.amazon.com/dp/B09Y5CFVGC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Cute Keychain for Women Men Anime Kawaii Keychain Cartoon Backpack Key Chain Accessories Car Bag Purse Charms**Generic**$7.09**12 rev8mo ago](https://www.amazon.com/dp/B0FQ5XQZ5Q) [**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.06**87 rev10mo ago](https://www.amazon.com/dp/B0FJFSRVPF) [**POP MART THE Monster Pin for Love Series (AM) Mini Labubu Doll Blind Box Mystery Box Keychain Vinyl Plush Pendant Bag Charms Collectible Holiday & Birthday Gift for Kids & Adults Single Box**POP MART**$23.83**1,913 rev11mo ago](https://www.amazon.com/dp/B0FJFV4PQN) [**POP MART DIMOO Crush on Coffee Series-Soft-faced Plush Keychain Blind Box Random Design Action Figures Collectible Toys Home Decorations Single Box**POP MART**$20.34**54 rev11mo ago](https://www.amazon.com/dp/B0FF4F86XY) [**POP MART THE Monster Pin for Love Series (N-Z) Mini Labubu Doll Blind Box Mytery Box Keychain Vinyl Plush Pendant Bag Charms Collectible Holiday & Birthday Gift for Kids & Adults Single Box**POP MART**$23.86**1,913 rev1y ago](https://www.amazon.com/dp/B0FK4TZLB2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Cute Keychain for Women Men Anime Kawaii Keychain Cartoon Backpack Key Chain Accessories Car Bag Purse Charms**Generic**$7.09**4.9★**▲ 275%**](https://www.amazon.com/dp/B0FQ5XQZ5Q) [**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (A-M) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$17.06**4.3★**▲ 152%**](https://www.amazon.com/dp/B0FJFSRVPF) [**POP MART THE MONSTERS Pin for Love Series- Letter Pendant Blind Box (N-Z) Labubu Bag Charms Cute Keychain Keyring for Back Pack-Single Box**POP MART**$16.77**4.3★**▲ 65%**](https://www.amazon.com/dp/B0FJFSDMWP) [**Bunny Keychain Cute Soft Fur Keychain Car Handbag Rabbit Keyring rainbow**Unpafcxddyig**$10.03**4.5★**▲ 52%**](https://www.amazon.com/dp/B0BY4LP5BP) [**POP MART DIMOO Crush on Coffee Series-Soft-faced Plush Keychain Blind Box Random Design Action Figures Collectible Toys Home Decorations Single Box**POP MART**$20.34**4.4★**▲ 44%**](https://www.amazon.com/dp/B0FF4F86XY)
**~~View all trending →~~**
## **What reviews say buyers love and hate about labubu keychain**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Very well made”*
**Soft Feel**14%
*“Very fluffy and soft”*
**Advertised Vs Actual Product**13%
*“As pictured”*
**Gifting Purpose**9%
*“Beautiful gift”*
**Value For Money**9%
*“Great value”*
**Color**8%
*“Color was pretty”*
**Size-Overall**7%
*“Perfect size”*
**Fun/Entertainment Experience**4%
*“Lovely toy”*
**Collectibles**3%
*“Super cute collectible”*
**Chain/Key Quality**2%
*“Key chain charm”*
### **What buyers complain about **
**Size-Overall**25%
*“Tiny little dude”*
**Value For Money**15%
*“A little pricey”*
**Color**13%
*“Not sure which color was received”*
**Quality-Overall**8%
*“Poorly made no quality control”*
**Durability**8%
*“Breaks Easily”*
**Product Condition**5%
*“When I purchased it said no where that I was getting a used one”*
**Strength**2%
*“not sturdy”*
**Stitch/Finish/Polish**2%
*“The stitching quality isnt amazing”*
**Advertised Vs Actual Product**2%
*“description was way off says it was the size of a cell phone”*
**Smell**1%
*“the boss in the back smell like cigarettes everything was good set for the pack it's the whole box smell like cigarettes like I said”*
### **Top return reasons **
**Size-Overall**29%
**Value For Money**17%
**Advertised Vs Actual Product**15%
**Color**14%
**Product Condition**5%
**Defective Material/Parts**4%
**Quality-Overall**3%
**Gifting Purpose**2%
**Stitch/Finish/Polish**1%
**Shape/Style**1%
## **Common labubu keychain questions**
- **Is labubu keychain profitable to sell on Amazon United States?**
- The niche generates $167K/yr across 11 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -55.5%. Flapen's verdict: Skip it (27/100).
- **How competitive is the labubu keychain niche?**
- 6 brands and 20 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in labubu keychain?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Color. The return rate is 4.5%.
- **When does demand for labubu keychain peak?**
- Demand peaks in Jun–Jul–Aug–Sep–Dec; the busiest month runs 3.4× the quietest.
- **What does it cost to enter the labubu keychain niche?**
- Listings span $5.86–$32.99; the average listing price is $15.99 (sweet spot $15–$100). The average incumbent carries 933 reviews — the moat a new listing must climb.
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