---
title: "Lab Coat — $73K/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/lab-coat"
last_updated: "2026-08-12T14:40:39.479Z"
locale: en
meta:
description: "Amazon product research for lab coat: $73K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for lab coat: $73K/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Lab Coat — $73K/mo Amazon US Product Research (2026)"
---
# **Lab Coat**
**Skip it**
Soft demand (-44.8% this quarter) — this niche doesn't clear our bar today.
Market size 75Growth 3Conversion 34Competition 44Returns 14Price range 75Avg price 77Brand share 40Review moat 41Quality gap 62
**Avg price**
**Great****$15.77**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$873K**
$873K/yr · 2.1M searches
**Price range**
**Great****$10.65–$28.39**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,352.81**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****81%**
top-5 brand share — brands hold most of the demand
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Bad****8.2%**
return rate — above 5% kills the launch gate
**Growth**
**Bad****-44.8%**
90-day search growth — must beat 0% to launch
**Signals**[** High Returns**](https://flapen.com/research/niches?market=us&signal=high_returns "Return rate > 5%")
## **Is lab coat profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, lab coat is a $873K/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Aug–Sep–Oct. Verdict: Skip it — 43/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **lab coat market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$789K–$946K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#84**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **167 days**
## **Competition: brands, sellers & click share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**17**
**Top-5 brand share**
**81%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 94%
**Open market**
**14%**
- VOGRYE27% - NY Threads18% - COZYFIT13% - floralhue12% - Utopia Wear11% - COZY SCRUBS5% - Open — no brand owns it (7 brands, 14%)
## **lab coat demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -44.8% search growth over the last 90 days.
125K75KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Aug, Sep, Oct · busiest ÷ quietest = 3.7×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/lab-coat/trend)
## **Top lab coat search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **lab coat**774K/yr-51.6%2.3% conv. - **lab coat for woman**343K/yr-45.9%2.4% conv. - **lab coat men**183K/yr-45.7%1.4% conv. - **white coat**138K/yr-42.0%1.3% conv. - **white lab coat women**91K/yr-12.8%2.1% conv. - **white lab coat**114K/yr-28.7%2.0% conv. - **lab coats**68K/yr-32.5%1.1% conv. - **white coat women**76K/yr-71.0%1.0% conv. - **lab coat women**41K/yr-35.2%2.4% conv. - **womens lab coat**29K/yr-36.7%1.9% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/lab-coat/search-terms)
## **Top lab coat products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$35K8%$70K12%$105K16%$140K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**VOGRYE Womens Lab Coat Long Sleeve 3 Pocket Medical Coat with Button Wrinkle Resistant Professional for Doctor Nurse**VOGRYE**$13.08**4.4★11,739 rev](https://www.amazon.com/dp/B07HBL83B4) [2**floralhue Lab Coat for Women with 3 Pockets White Unisex Medical Coat Relaxed Fit White M**floralhue**$12.17**4.2★120 rev](https://www.amazon.com/dp/B0FT2WRRFD) [3**VOGRYE Unisex Lab Coat Long Sleeve 3 Pocket Medical Coat with Button Professional White Coat for Doctor Nurse Scientist**VOGRYE**$12.11**4.4★10,068 rev](https://www.amazon.com/dp/B07D8G82G8) [4**Utopia Wear Professional Womens Lab Coat Mid-Length Medical Lab Coat for Science Chemistry and College White Small**Utopia Wear**$13.32**4.4★2,854 rev](https://www.amazon.com/dp/B07PXDM65Q) [5**NY Threads Professional White Lab Coat for Men Long Sleeve Medical Coat 1 Pack Small White**NY Threads**$12.21**4.5★6,198 rev](https://www.amazon.com/dp/B08VDHGLKB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Professional White Lab Coat for Men Button Front Long Sleeve Doctor Coat with 3 Pockets (Previously COZYFIT) S**COZY SCRUBS**$13.97**54 rev5mo ago](https://www.amazon.com/dp/B0G6C8KD1B) [**floralhue Lab Coat for Women with 3 Pockets White Unisex Medical Coat Relaxed Fit White M**floralhue**$12.17**120 rev6mo ago](https://www.amazon.com/dp/B0FT2WRRFD) [**Professional Womens Lab Coat 3-Pocket Medical Lab Coat for Science Chemistry and College White M**COZYFIT**$17.50**86 rev8mo ago](https://www.amazon.com/dp/B0FLPGRKDQ) [**White Lab Coat for Women with 4 Pockets Button Front Long Sleeve Consultation Coat Soft Stretch Fabric White M**COZYFIT**$15.88**97 rev8mo ago](https://www.amazon.com/dp/B0FM7B5FKC) [**Snwquik Lab Coat for Woman White Doctor Costume for Adults Long Sleeve Unisex Science Medical Coat (L)**Snwquik**$10.65**26 rev9mo ago](https://www.amazon.com/dp/B0FT3BM5LT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**GOQUCHEP Professional Lab Coat for Women Full Sleeve Cotton Blend Long Medical CoatWhite Unisex (White Large)**GOQUCHEP**$14.81**4.6★**▲ 191%**](https://www.amazon.com/dp/B09W5YPVMY) [**Snwquik Lab Coat for Woman White Doctor Costume for Adults Long Sleeve Unisex Science Medical Coat (L)**Snwquik**$10.65**4.1★**▲ 178%**](https://www.amazon.com/dp/B0FT3BM5LT) [**Professional White Lab Coat for Men Button Front Long Sleeve Doctor Coat with 3 Pockets (Previously COZYFIT) S**COZY SCRUBS**$13.97**4.6★**▲ 136%**](https://www.amazon.com/dp/B0G6C8KD1B) [**White Lab Coat for Women with 4 Pockets Button Front Long Sleeve Consultation Coat Soft Stretch Fabric White M**COZYFIT**$15.88**4.2★**▲ 110%**](https://www.amazon.com/dp/B0FM7B5FKC) [**floralhue Lab Coat for Women with 3 Pockets White Unisex Medical Coat Relaxed Fit White M**floralhue**$12.17**4.2★**▲ 106%**](https://www.amazon.com/dp/B0FT2WRRFD)
**~~View all trending →~~**
## **What reviews say buyers love and hate about lab coat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Size-Overall**22%
*“Excellent fit”*
**Quality-Overall**15%
*“Good craftsmanship”*
**Material Quality**9%
*“Good material”*
**Value For Money**9%
*“Great value”*
**Comfort-Overall**7%
*“Comfortable”*
**Advertised Vs Actual Product**7%
*“As advertised”*
**Pockets/Compartments**4%
*“the three pockets are sized right for the basics”*
**Durability**3%
*“Very durable”*
**Soft Feel**2%
*“The look and feel are great”*
**Washability**2%
*“Holds up well in wash as well”*
### **What buyers complain about **
**Size-Overall**14%
*“Did not fit well”*
**Thickness**11%
*“It's not the thickest”*
**Material Quality**9%
*“Material is too silky”*
**Quality-Overall**8%
*“Poor quality”*
**Sleeve Fit**6%
*“Sleeves a little long”*
**Arm Fit**4%
*“arms are too wide”*
**Stiffness**4%
*“material of this is stiff and hard”*
**Smell**2%
*“Smells terrible”*
**Thin**2%
*“Very thin”*
**Hip Fit**2%
*“if you have high hips it might be tight”*
### **Top return reasons **
**Size-Overall**48%
**Sleeve Fit**8%
**Length**8%
**Material Quality**7%
**Chest Fit**5%
**Thin**4%
**Shoulder Fit**3%
**Arm Fit**3%
**Quality-Overall**2%
**Advertised Vs Actual Product**2%
## **Common lab coat questions**
- **Is lab coat profitable to sell on Amazon United States?**
- The niche generates $873K/yr across 26 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is -44.8%. Flapen's verdict: Skip it (43/100).
- **How competitive is the lab coat niche?**
- 13 brands and 17 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 81% of demand.
- **What do buyers complain about in lab coat?**
- Top complaints mined from reviews: Size-Overall, Thickness, Material Quality. The return rate is 8.2% — above our launch gate.
- **When does demand for lab coat peak?**
- Demand peaks in Jan–Aug–Sep–Oct; the busiest month runs 3.7× the quietest.
- **What does it cost to enter the lab coat niche?**
- Listings span $10.65–$28.39; the average listing price is $15.77 (sweet spot $15–$100). The average incumbent carries 2,353 reviews — the moat a new listing must climb.
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