---
title: "Kuromi Hat — $873/mo Amazon US Product Research (2026)"
canonical_url: "https://flapen.com/research/us/clothing-shoes-jewelry/kuromi-hat"
last_updated: "2026-08-12T20:10:33.263Z"
locale: en
meta:
description: "Amazon product research for kuromi hat: $873/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:description": "Amazon product research for kuromi hat: $873/mo market, demand, competition, pricing, reviews & the verdict. Know if it's worth selling — Flapen."
"og:title": "Kuromi Hat — $873/mo Amazon US Product Research (2026)"
---
# **Kuromi Hat**
**Skip it**
A small market ($10K/yr) — this niche doesn't clear our bar today.
Market size 3Growth 10Conversion 14Competition 61Returns 41Price range 82Avg price 83Brand share 49Review moat 87Quality gap 25
**Review moat**
**Great****268.17**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Great****$18.34**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$6.64–$59.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****48%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****75%**
top-5 brand share — brands hold most of the demand
**Returns**
**Okay****3.7%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-29.3%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$10K**
$10K/yr · 51K searches
## **Is kuromi hat profitable on Amazon?**
According to Flapen's Amazon United States niche tracking, kuromi hat is a $10K/yr Amazon United States market (51K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 12, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **kuromi hat market size & sales**
Units sold, revenue, conversion and listing quality across the tracked shelf.
- **Units sold / yr**
- **750–1K**
- avg 0–100/product
- **Revenue / yr**
- **$14K–$18K**
- units × avg price
- **Conversion rate**
- **1.1%**
- **Avg BSR**
- **#25,818**
- **Page quality**
- **0%**
- **Prime**
- **87%**
- **Sponsored**
- **60%**
- **Out of stock**
- **9.1%**
- **Avg brand age**
- **30 months**
- **Avg seller age**
- **141 days**
## **Competition: brands, sellers & click share**
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**75%**
Top 20: 100%
**Top-5 click share**
**48%**
Top 20: 91%
**Open market**
**19%**
- Bioworld36% - Roffatide12% - Brainy11% - GGOOB9% - Get Trend8% - DANMY6%
## **kuromi hat demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -29.3% search growth over the last 90 days.
5K4KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1×
[**Open Trend **](https://flapen.com/research/us/clothing-shoes-jewelry/kuromi-hat/trend)
## **Top kuromi hat search terms shoppers use**
The exact queries shoppers type, with yearly volume, growth and conversion.
- **kuromi hat**34K/yr-16.6%0.9% conv. - **kuromi beanie**14K/yr-61.4%1.4% conv. - **kuromi hat with moving ears**3K/yr-28.2%0.8% conv. [**All search terms **](https://flapen.com/research/us/clothing-shoes-jewelry/kuromi-hat/search-terms)
## **Top kuromi hat products & what they sell for**
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$4198%$83812%$1K16%$2K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kuromi Purple Circle Black Cuffed Embroidered Logo Knitted Beanie**Bioworld**$15.20**4.4★30 rev](https://www.amazon.com/dp/B0BD94NL3H) [2**Kawaii Beanie Knit Hat Fall Autumn Winter Outdoor Cap Warm for Women Girls Unisex Anime Cute Bunny Dog Cat Cartoon (US Age 8 Years 18 Years Blackuromi)**Brainy**$14.12**4.8★27 rev](https://www.amazon.com/dp/B0DCXMLSJY) [3**GGOOB Crochet Hats for Women Cat Beanie Vintage Beanies Fox Hat Grunge Accessories Slouchy (Black One Size)**GGOOB**$9.42**4.4★2,949 rev](https://www.amazon.com/dp/B0BD4WW671) [4**Get Trend Kuromi Girls Baseball Cap UV Protection Sunglasses & Soft Scrunchies Kawaii 3 Pc Set Adjustable Snapback 6-14Y (Purple Kuromi)**Get Trend**$21.60**4.7★71 rev](https://www.amazon.com/dp/B0FWKK8C73) [5**Roffatide Anime Bunny Ear Moving Jumping Hat Fluffy Beanie Cap Soft Warm Winter Head Wear Cute Hats for Women Girls Black**Roffatide**$18.64**4.6★90 rev](https://www.amazon.com/dp/B0GKPHBTS5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Roffatide Anime Bunny Ear Moving Jumping Hat Fluffy Beanie Cap Soft Warm Winter Head Wear Cute Hats for Women Girls Black**Roffatide**$18.64**90 rev5mo ago](https://www.amazon.com/dp/B0GKPHBTS5) [**Get Trend Kuromi Girls Baseball Cap UV Protection Sunglasses & Soft Scrunchies Kawaii 3 Pc Set Adjustable Snapback 6-14Y (Purple Kuromi)**Get Trend**$21.60**71 rev6mo ago](https://www.amazon.com/dp/B0FWKK8C73) [**Bioworld Kuromi Embroidered Character Face Black Unstructured Baseball Cap**Bioworld**$16.06**2 rev9mo ago](https://www.amazon.com/dp/B0FV1S1V1W) [**TYHOTULY Y2k Goth Beanie Hats for Women Winter Punk Emo Grunge Cat Ear Knitted Cap Gothic Streetwear Halloween Accessories (Black One Size)**TYHOTULY**$16.21**23 rev11mo ago](https://www.amazon.com/dp/B0FM7NCWXN) [**Roffatide Anime Ear Moving Jumping Hat Fluffy Beanie Cap Soft Warm Winter Head Wear Cute Hats for Women Girls Beige**Roffatide**$16.13**90 rev1y ago](https://www.amazon.com/dp/B0DQL1X9G3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Get Trend Kuromi Girls Baseball Cap UV Protection Sunglasses & Soft Scrunchies Kawaii 3 Pc Set Adjustable Snapback 6-14Y (Purple Kuromi)**Get Trend**$21.60**4.7★**▲ 350%**](https://www.amazon.com/dp/B0FWKK8C73) [**Roffatide Anime Bunny Ear Moving Jumping Hat Fluffy Beanie Cap Soft Warm Winter Head Wear Cute Hats for Women Girls Black**Roffatide**$18.64**4.6★**▲ 287%**](https://www.amazon.com/dp/B0GKPHBTS5) [**UMiCHOi Cool Anime Beanie Hats for Adults Men Women Funny Hat Cartoon Beanie Cap for Teens Purple**UMiCHOi**$15.07**4.6★**▲ 107%**](https://www.amazon.com/dp/B0BFLW4ZTZ) [**GGOOB Crochet Hats for Women Cat Beanie Vintage Beanies Fox Hat Grunge Accessories Slouchy (Black One Size)**GGOOB**$9.42**4.4★**▲ 101%**](https://www.amazon.com/dp/B0BD4WW671) [**Kuromi Character Art Womens Pink Baseball Cap-OSFA**Bioworld**$17.11**4.2★**▲ 99%**](https://www.amazon.com/dp/B0CVN6BZ2X)
**~~View all trending →~~**
## **What reviews say buyers love and hate about kuromi hat**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“GREAT quality”*
**Size-Overall**18%
*“The cap fits well”*
**Color**7%
*“I will be getting a few more colors”*
**Comfort-Overall**6%
*“its very comfy”*
**Warmth**6%
*“its warm”*
**Value For Money**5%
*“Great beanie for the price”*
**Shape/Style**5%
*“It made the outfit look complete”*
**Durability**4%
*“durability is excellent”*
**Gifting Purpose**4%
*“makes it an ideal gift”*
**Advertised Vs Actual Product**4%
*“exactly as described”*
### **What buyers complain about **
**Size-Overall**45%
*“super small”*
**Material Quality**7%
*“The material is not what I thought its more for the warmer or spring than winter”*
**Advertised Vs Actual Product**6%
*“False advertising for delivery”*
**Stitch/Finish/Polish**3%
*“Some stitches were irregular”*
**Machine Wash Suitability**2%
*“Only thing I wasn't prepared for is that it frays if you machine cycle wash it”*
**Weight Heavy**1%
*“I was worried it would feel too heavy with all the accessories”*
**Quality-Overall**1%
*“Im giving it 4 stars because I wish the quality were a little more long-lasting”*
### **Top return reasons **
**Size-Overall**64%
**Advertised Vs Actual Product**9%
**Shape/Style**6%
**Value For Money**4%
**Material Quality**3%
**Length**2%
**Quality-Overall**2%
**Color**2%
**Functionality-Overall**1%
**Knot/Thread Quality**1%
## **Common kuromi hat questions**
- **Is kuromi hat profitable to sell on Amazon United States?**
- The niche generates $10K/yr across 30 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (37/100).
- **How competitive is the kuromi hat niche?**
- 18 brands and 30 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 75% of demand.
- **What do buyers complain about in kuromi hat?**
- Top complaints mined from reviews: Size-Overall, Material Quality, Advertised Vs Actual Product. The return rate is 3.7%.
- **When does demand for kuromi hat peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 6.1× the quietest.
- **What does it cost to enter the kuromi hat niche?**
- Listings span $6.64–$59.20; the average listing price is $18.34 (sweet spot $15–$100). The average incumbent carries 268 reviews — the moat a new listing must climb.
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